Blogs, blogging and Web 2.0

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Blogs, blogging and Web 2.0

• Kieren McCarthy

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What is blogging?

• Publishing information on the Net
• Linking to interesting information
• Adding comment and/or expertise
• Fast, effective and pervasive
• Dangerous

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What is Web 2.0?

• The next step on from the dotcom boom
• Global interaction
• Peer filtering
• Electronic social lives
• A lot of traffic

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Is it important?

• Yes
• An increasing source of information
• Trigger for discussion
• Fast, and therefore news

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What impact?

• Stories break fast and roll faster
• Trivia, rumour and scandal
• Everyones a journalist?
• Pomposity relegated
• Cherry picking from sources

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Problems?

• Lose readers
• Lose control
• New way of working
• Unwanted criticism
• Legal?

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How does it work in reality?

• Blog posts vs news stories
• RSS/Technorati/Del.icio.us/Digg
• MySpace/Facebook/Bebo
• Interaction

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The brand impact

• What is the brand model?
• Does it still hold?
• Damage to reputation
• But also great opportunity
• Loyalty

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Questions?