Why does blogging helps with search engine ranking? - PowerPoint PPT Presentation

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Why does blogging helps with search engine ranking?

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Business blogging is gaining in popularity as small businesses realize it benefits. In this post, you will discover what blogging can do for small businesses. First, we will define what it is. Then, we'll cover what it can offer to small businesses and why it helps search engine ranking. Finally, we'll explore why businesses should use the Empower Network platform for their blog. – PowerPoint PPT presentation

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Title: Why does blogging helps with search engine ranking?


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Why does blogging helps with search engine
ranking?
2
  • Blogging just makes sense!
  • It offers a cost-effective means of building your
    brand and building your business. It can be an
    effective strategy for creating a competitive
    edge.
  • Business blogging is gaining in popularity as
    small businesses realize it benefits. In this
    post, you will discover what blogging can do for
    small businesses. First, we will define what it
    is. Then, we'll cover what it can offer to small
    businesses and why it helps search engine
    ranking. Finally, we'll explore why businesses
    should use the Empower Network platform for their
    blog.
  • What is blogging?
  • Blogging is the act of creating frequently
    updated posts that are chronologically organized
    like a journal. Blogs differ from traditional
    websites in that they are updated much more often
    and allow readers to interact.
  • Business blogs are a means for a business to
    connect with potential customers, share its
    expertise and drive more traffic.
  • For More Information Please visit,
    http//www.howardlife.com

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  • What does blogging offer to small businesses?
  • Here are 10 reasons why it is important for your
    small business to have a blog
  • 1. Blogging humanizes your brand. It helps
    readers see your passion and understand your
    purpose. A blog builds positive branding and
    familiarity. A blog makes deeper connections than
    a newsletter does.
  • 2. It lets entrepreneurs write their thoughts,
    publish them, and link to various resources--all
    by pushing a few buttons. Blog software
    companies, like Wordpress and Blogger, offer
    easy-to-use tools for your blog.
  • 3. Blogs are much lower-cost and easier to update
    than traditional, stagnant websites. Small
    business owners don't have to learn "html" nor
    hire web developers.
  • 4. A blog gives you the freedom to post when you
    want and as often as you want.

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  • 5. A business blog is a method for regularly
    connecting with prospects and customers 24 hours
    a day. It makes it possible for customers to
    learn about the products and services you offer
    and to get to know you and your company.
  • 6. Blogging generates feedback on your products
    and services.
  • 7. A blog can also be an informal way to
    communicate with employees. They can read news
    daily and all get the same information.
  • 8. A business blog can be a recruiting tool where
    potential employees can research the company's
    policies, culture and processes.
  • 9. A blog builds your credibility and gets people
    to trust you. "People buy into you before they
    buy from you.
  • 10. Your blog allows readers to respond to your
    posts with questions, comments and shares. Your
    readers are great prospects and are likely to
    become customers. The more interactions and
    engagement you have on your blog, the more
    interaction and engagement you will get on your
    blog. The conversations lead to more
    conversations.

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  • Why does blogging helps with search engine
    ranking?
  • Blog are optimized for search engines. They are
    structured that way.
  • Blogs are more search-engine friendly than
    websites.
  • Also, blogging is a great way to build links.
    Business owners can redirect these links to their
    website.
  • The more you blog, the more people will read your
    content and reference it in their posts linking
    back to your blog. So, blogging generates
    incoming links.
  • The search engines love good content, as well.
    The more often you produce good, fresh content,
    the more often the search engines will visit your
    blog to index your content. Plus, as you build up
    more and more great posts, Google will consider
    your site a good reference for certain search
    terms, and this will help your ranking.
  • Another reason why blogging helps to improve
    search rankings is that blogs create a base for
    anchoring all your marketing. Online marketing
    includes using Facebook, Twitter, LinkedIn,
    YouTube, and many more. It can all get messy if
    they aren't somehow connected. Plus, you can't
    fully explain much on Twitter in 140 characters.

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  • A blog is essential to increasing your web
    presence. Blogging allows you to give a full
    picture of who you are, what you do, and how you
    can help solve your readers problem.
  • To sum it all up, blogging serves many uses for
    internet marketing. It builds rapport and trust
    with your readers. This give you a great
    opportunity to deliver your message. Finally, and
    perhaps most importantly, it gives search engines
    reasons to visit your site more often. Improving
    your ranking benefits your online marketing
    efforts. Blogging regularly will help get you
    found when people search the net.
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