Desktop Publishing I

1
Desktop Publishing I

• Unit 2
• Introduction to Layout Design
• Part IIDTP Rules of Thumb

2
Page Layout

• Verb
• Process of placing and arranging and rearranging
  text and graphics on the page to produce
  documents
• Noun
• Refers to the actual document page and its
  composition

3
Page Layout

• Page Design
• Page Composition
• Document Design
• Desktop Publishing

4
Know Your Audience

• Age
• Educational Level
• Keep It Simple

5
Plan on Paper First

• Thumbnail sketch
• A small sketch that shows only the large elements
  of the page

6
Plan on Paper First

• Dont fret over details.
• Try for an approximately proportional page size.

7
Plan on Paper First

• Make lots of rough sketches.
• Do them on papernot in software.

8
Rule of Thirds
9
Rule of Thirds
10
Rule of Thirds
11
No More Than 2 To 3 Fonts

• Body copy
• Headlines
• Initial caps, pull quotes

12
Avoid Overusing Type Styles

• Bold
• Italic
• Underline
• ALL CAPS

13
Dont Overcrowd

• Too much text
• Too many graphics

14
Use White Space

• Free of text or artwork
• Provides contrast
• Between different parts

15
Mentally impose a Z

• Important

See First
Call to Action
16
Use guides to align

• Text
• Graphics
• Columns
• Shapes

17
Get a Fresh set of eyes

• Can catch
• Spelling errors
• Grammar errors
• Design mistakes

18
Revise, Revise, Revise
Until you get it right!
19
Establish a time frame