Publishing

1
Publishing Presenting Your Plan

• Frank MoyesLeeds College of Business
• University of ColoradoBoulder, Colorado

2
Tonights Agenda

• Publishing and presenting your plan
• Valuation
• Hand-in
• Financial Plan (IS, BS, CF Assumptions
• Management Plan
• Team meetings on financial projections

3
End of Semester Schedule I

• Practice Presentations Workshop
• 45 minutes
• Dec 1 beginning at 900am
• Dec 2 beginning at 100pm
• Room 330
• Voluntary
• Dec 3 (Monday) 1200 noon email Exec Summary in
  Word doc to Frank

4
End of Semester Schedule II

• Dec 5 (Wednesday) Cut Round 10 teams for grade
• Hand in 2 copies of Plan
• Financial model all worksheets
• 1 copy of slide presentation
• Presentations in Rooms room 330
• 15 minute presentation
• 15 minute Q A
• Select 4 teams for finals
• Grading Criteria are on the website
• Attendance required to do FCQs peer
  evaluations

5
End of Semester Schedule III

• Dec 7 (Friday) four finalists submit 6 copies to
  Entrepreneurship Center before 1200 noon
• Dec 12 Undergraduate Business Plan Competition
• Reception at 530
• Competition in Room 210 at 600
• Invite friends and family

6
Publish Your Plan I

• Length
• Plan 20 pages max
• Appendices 10 pages max
• 5 year IS, BS and CF in Appendix with detailed
  assumptions
• Customer survey summary results and how
  conducted
• Resumes
• Development Gantt timeline
• Drawings, specifications, layout
• Capital expenditure detail
• Other import information that investors would
  need to understand the plan

7
Publish Your Plan II

• Font size 12 point
• Use tables and graphs (sources)
• Show sources of info in parentheses or footnotes
• Spiral binding, white paper
• Cover sheet with team member names

8
Publish Your Plan III

• Financial info in Plan
• Financial Summary with key assumptions
• Offering Valuation
• Sources Uses
• 5 year IS, BS and CF in Appendix with detailed
  assumptions
• Financial projection from the model with all
  assumption worksheets in separate binding

9
Publish Your Plan IV

• Less is better
• White space
• Make it interesting to read
• Make it real
• Use photos
• Use color if it is appropriate
• Proof read and spelling

10
Business Plan Elements

• Executive Summary
• Company Overview
• Product or Service Description
• Market Industry Analysis
• Marketing Plan
• Operations Plan
• Development Plan
• Management Plan
• Competitive Advantage
• Financial Plan
• Funding

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Executive Summary

• Opportunity
• Product/Service
• Marketing Strategy
• Competitive Advantage
• Management
• Financial
• Funding

12
Executive Summary

• Opportunity
• Product/Service
• Marketing Strategy
• Competitive Advantage
• Management
• Financial
• Funding

• Compelling solves a problem
• Differentiation
• Key elements
• Sustainable
• Critical
• Revenue, profitability
• Cash required, offering

13
Valuation
0

• Why do valuations?
• Dilution division of ownership between
  Investors and Founder
• Think value, not ownership
• This is always a negotiation
• Art - not a science

14
Methods for Determining Valuation
0

• Tangible book value
• Discounted cash flow
• Price/Earnings
• 10 x Net Income
• 6 x EBITDA
• Venture Capital method

15
Required Rates of Return
0
5 yr. Increase
ROI

• 19x
• 10x
• 8x
• 5x
• 3x

• Seed 80
• Start-Up 60
• Early Stage 50
• Second Stage 40
• Exit 25

16
Presenting Your Plan

• 15 minutes
• Make it real tell a story
• Focus on 3 or 4 points you want judges to
  remember
• Introduce points
• Repeat in Summary
• Show prototypes, exhibits, short videos
• Test slides for clarity in your class room before
  presentation
• Practice transitions between presenters

17
Presentation Slides

• 12 to 15 Slides
• Back-up slides to help in answering likely
  questions
• Each slide conveys one point
• Everything on the slide must support the point
• 3 bullets
• Use simple graphics to convey point

18
Questions Answers

• 15 minutes
• Answer 30 seconds or less
• Decide beforehand who will answer what questions
• Unless team member is in trouble, only one answer
• If dont like your answer, they will ask again
• If you dont know the answer, say so

19
Note

• Typos Rotary Hammer at Ball State. Judge
  comments about number of typos and why not
  selected for the finals. Used a professional
  editor to proof read plan