Sheila Vu

1
Web Site Redesign
DAI 505 Research Development

• Sheila Vu
• August 10, 2005
• Design and Industry
• San Francisco State University

2
Topics

• Background Problem
• The Purpose
• Major Findings
• The Solution
• Conclusion
• Recommendations
• 6. Q A

3
Did you know?

• 1,519 Photography businesses
• 368 Photography businesses in the Bay Area
• CEDD estimates the industry will grow 27 between
  1993 and 2005
• This industry is expected to grow about as fast
  as the average occupation through 2005 (Labor
  Market Information, 1998).
• A web site can be an effective communication and
  marketing medium.

4
The Problem

• SF Works, a digital photography companys web
  site lacks identity, personality and tone, which
  prevent them from effectively promoting
  themselves in todays competitive business
  environment.

5
The Problem
6
The Problem
7
The Problem
8
The Purpose

• Examine successful web sites
• Redesign the existing web site
• based on the principles of usability, graphical
  design, and information architecture
• Develop and implement an identity for SF Works.

9
Findings
(M.C. Cramer, personal communication, Jun 28,
2005)

• Interview
• Current Site
• Overall needs a facelift to appear more
  stylish.
• Has never conducted usability tests or gathered
  user feedback
• No logo or branding
• Audience/ Marketing
• 100
• Wedding photography main focus
• Word of mouth/referrals
• Perception
• Unique, creative elegant, user friendly
• Content
• Prefer clean design with white background.

10
Findings

• User Survey
• 20 participants (web designers, graphic
  designers, and target audience)
• Ease of Use
• Look Feel
• Navigation
• Overall

11
Findings
12
Findings
13
Findings
14
Findings
15
Findings
Competitor Analysis
www.johngriffin.com
www.weddingsbydarcy.com
www.jplphotography.com
16
Findings

• Logo Design
• Communicate image
• Distinctive
• Consistent
• Should not be overcomplicated by adding color
  and taglines. (Lynch, co-founder and CEO of
  LogoWorks)
• Web Design
• A clean and well designed web site emphasizes
  professionalism and skill. (Knox, Entrepreneur)
• Designing for the User

17
The Solution

• Tone
• Sophisticated, inviting, dynamic
• Color
• Earthy Browns and hint of green
• Font
• Serif and script

18
The Solution
19
The Solution
20
The Solution
Redesigned SF Works Web Site
21
Conclusion

• SF Works had difficulties appealing to its target
  audience
• The solution, a sound logo and graphically
  appealing web site was designed
• Client was very satisfied with outcome and
  believe the web site will improve brand
  marketing, customer relations, and online
  presence.

22
Recommendations

• SF Works monitor online presence, measure success
• Maintain and update the site
• Expand web site to attract greater audience
• Continue to research
• Web marketing strategies
• Banner ads
• Advertising