Title: Paradigm Shifts and Tipping points
1Paradigm Shifts and Tipping points
2Solving the science questions to big effect
eliminating the cause
- Long term, change the core science, eliminate the
problem and restoring the biological balance - Effective and sustainable power generation
- Heat Light
- Transport
- Industry
- Human footprint
- Space
- Natural resources (water..)
- Waste
3Solving the social questions to big effect
changing behaviour
- Shorter term, optimise within the current
system,change individual and social behaviour - Conserve natural resources
- Protect the environment
- Make fewer carbon powered journeys
- Support public transport
- Support lower food miles
- Recycle
4What does future ICT have to offer?
Reduce the need for travel Reduce the need for
power Consequence modelling Connectivity
Comparison Sharing experience New media
channels Feedback channels
5Travel without leaving home
Halo
6No power displays to replace paper
bistable displays
Orientation of liquid crystal molecules near the
surface of microscopic posts
7E-books making digital more accessible
8A better connection
mixed reality experiences
smart sensing
augmented reality
wearables
Smartthings
Smart services
internet
Low cost, low power
Mobile computing
digital media
embedded computing
robotics
pervasivenetworks
9Mediascapes
A New Channel A New Medium
Delivering the right thing in the moment
10Tell me about yourself Memory Spot
memory-spot is a very small chip with Mbits of
non-volatile read/write memory and a wireless
interface. It is self-contained without need
for external electronics or batteries. The
reader/writer skims over memory-spot powering it
and transfers data wirelessly at 10Mbps .
scan-spot
photo-spot
eco-spot?
pharma-spot
book-spot
11Tell me about yourself Active Print
12Getting to the Tipping Point
The Tipping point (Malcolm Gladwell) Mavens
(Information gatherers) Connectors Salespeople
Stickiness (What makes the message work?) The
power of direct feedback Taking the planets
pulse day by day
13Lifestyle change