Eastman Kodak Company

1
Eastman Kodak Company

• Erick Jeffers
• Eric Smith
• Tim Smith
• In Duck Yi
• Background
• Problems/Competitiveness
• Forecast

2
Background

• History and Transition
• -Found in 1880 as Eastman Dry Plate Company
• -Renamed as Eastman Kodak Company in 1889
• -Film in Roll
• Eastmans Business Principles
• -Mass Production at low cost
• -International Distribution
• -Extensive Advertising
• -Focus on Customers

3
Problems/Competitiveness

• Problems
• cash cow business is becoming obsolete
• Competition has taken significant portion of the
  domestic market for traditional products (film,
  camera)

• Solutions
• Ventures into newer technology
• Digital products
• Internet Photo finishing
• Concentration on worldwide markets (China) for
  traditional products

4
Forecast

• Kodak plans on switching to digital products in
  the next 5 years.
• Ted Lewis recently hired to help transition