TONE

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TONE

• ATTITUDE

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DENOTATION?

• CONNOTATION?

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APPLE TREE
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connotations

• Judgements inherent in a word

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In the words themselves

• SLENDER
• SKINNY

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In the words themselves

• DISPUTE
• DEBATE

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CONNOTATION JUDGEMENT

• POSITIVE
• NEGATIVE
• NEUTRAL

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Mr. Smith has died.
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positiveneutralMr. Smith has diednegative
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OBJECTIVE

• SUBJECTIVE

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SUBJECTIVE

• ATTITUDE

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OBJECTIVE

• Words with what kinds of connotations?
• NEUTRAL ONLY

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SUBJECTIVE?

• Words with what kinds of connotations?
• POSITIVE
• and
• NEGATIVE