AAUW Website Tools Roundtable

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• AAUW Website Tools Roundtable
• Friday, June 26, 2009
• 1030 - 1145 a.m.
• 2009 AAUW National Convention

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• Tech glass slipper

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• Ann MacKay
• Corresponding Secretary, Warner Robins (GA)
  Branch
• Chairwoman, Website Improvement Committee, AAUW
  GA
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• Janet Watkins
• co-Technology Website Director and Membership VP,
  AAUW MI
• co-President, AAUW Detroit (MI) Branch
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• Nancy Shoemaker
• Past president, AAUW NC
• Convener of the web managers meetings since 1999
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• Peggy Woods-Clark
• AAUW Website Manager

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• Social Media and Collaboration
• Ann MacKay

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Google Groups
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Email newsletter
http//www.mynewsletterbuilder.com/
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Slideshare.net
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Dropbox
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Yugma
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Online Mind Mapping
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Mindmeister Sample
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• Blogging and Microblogging
• Janet Watkins

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Blogging Microblogging

• The word blog is irrelevant, whats important
  is that it is now common, and will soon be
  expected, that every intelligent person (and
  quite a few unintelligent ones) will have a media
  platform where they share what they care about
  with the world.
• Seth Godin, Author Tribes

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What is a Blog?

• Wikipedia defines blogs as
• A Blog (a contraction of the term Web log) is a
  Web site, usually maintained by an individual
  with regular entries of commentary, descriptions
  of events, or other material such as graphics or
  video. Entries are commonly dislplayed in
  reversed chronological order.

• The Blogosophere is the collective community of
  all blogs. Since all blogs are on the Internet
  by definition, they may be seen as interconnected
  and socially networked. Discussions in the
  Blogosphere have been use by the media as gauge
  of public on various issues.

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What is a Blog?

• As the Blogosphere grows in size and influence
  and the lines between what is a blog and what is
  a mainstream media site has become less clear.
  Larger blogs are taking on more characteristics
  of mainstream sites and are incorporating style
  and formats from the Blogosphere. In fact, 95
  of the top 100 US newspapers have blogs)
  (Technorati, 2008_state of the Blogoshpere

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Types of Blogs

• Blogs
• Many different types in content and the way
  content is delivered or written.
• Personal (ongoing diary, commentary)
• Corporate (business, marketing)
• Genre (causes, education, political, travel)
• Media type (vlog, linklog, photoblog)
• By device (mobile phone, PDA, wearable wireless
  webcam)

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Who blogs/microblogs?

• According to Technorati, the size of the
  Blogosphere varies depending on the study, but
  all research agrees blogs are here to stay.

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Who Blogs/Microblogs?

• According to Technorati Bloggers
• Are not a homogenous group
• Are educated affluent
• Three our of four U.S. bloggers are college grads
• 42 have attended grad school
• Skew male
• More than half household income 75,000

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Who are the global bloggers?

• Two-thirds are male
• 50 are 18-34
• Mores affluent educated than general population
• 70 have college deg
• Four in ten have 75K household income
• 1 in 4 annual household income 100K
• 44 are parents

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Who Blogs?
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Who Blogs?

• comScore MediaMetrix (August 2008)
• Blogs 77.7 million unique visitors in the US
• Facebook 41.0 million MySpace 75.1 million
• Total internet audience 188.9 million

• eMarketer (May 2008)
• 94.1 million US blog readers in 2007 (50 of
  Internet users)
• 22.6 million US bloggers in 2007 (12)

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Who Blogs?

• Universal McCann (March 2008)
• 184 million WW have started a blog 26.4 US
• 346 million WW read blogs 60.3 US
• 77 of active Internet users read blogs

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Who Blogs/Microblogs?

• All Blogs Are Not Created Equal
• 133 million blog records indexed by Technorati
  since 2002
• 7.4 million blogs posted in last 120 days
• 1.5 million blogs posted in last 7 days

• 900,000 blogs posts in 24 hours
• 76,000 blogs with Technorati Authority of 50
• Top 100 blogs by Technorati Authority
• Technorati Authority is the number of blogs
  linking to a website in the last six months. The
  higher the number, the more Authority the blog has

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Blogs

• Community and cataloging
• Blogosphere collective community of all blogs
  (blogrolls, linkbacks, backlinks) and may be seen
  as interconnected and socially networked.
• Blog search engines several including
  Bloglines, BlogScope and Technorati provide
  current info on popular searches and tags used to
  categorize blog postings.

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Blogs

• Popularity
• Researchers analyzed that it takes times for a
  blog to become popular permalinks can boost
  popularity. Two measures
• Popularity through citations
• Popularity through affiliation (i.e. blogrolls)
• Blogodex project launched by MIT Media Lab
  researchers to crawl the Web and gather data from
  thousands of blogs to study their social
  properties.

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Blogs

• Blogging gained rapid popularity with the arrival
  of hosted blog tools
• Open Diary (October 1998)
• Live Journal (March 1998)
• Blogger.com (August 1999)
• Blogging along with the personal web page with
  tools to make linking to other pages easier
  enabled bloggers to track the threads that
  connected them.

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Blogs

• By 2004, the role of blogs became increasingly
  mainstream.
• Non-profit organizations like AAUW were engaging
  information and communications technologies that
  serve their missions or directly served the
  common good.

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Microblogging

• Although new right-now web tools like Twitter
  and lifestreaming aggregators like friendfeed
  have shifted some attention from classic
  blogging, theyve actually deepened the
  conversation and made the blog, as a place to
  comment, reflect, and analyze more central than
  ever. Blogging has become part of the daily
  discourse within many communities, more and more
  essential is a growing number of disciplines
  outside of the technosphere.
• Susan Merritt co-founder, Peoples Software
  Company

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Microblogging

• Ability to reach/notify people immediately
• Offers real time ability to follow individuals,
  target audience, causes and legislations, etc.

• Continued evolution of social networking
  technology
• Linkable to websites blogs

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Microblogging

• Twitter.com
• Facebook.com
• Feedfriendly.com
• TinyUrl.com

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Advantages/Disadvantages Blogging/Microblogging

• ROI/ROE
• Offers online branch capability
• Archivable
• Provides collaborative independent
  communication platform for activities events

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Case study HIV/AIDS and the American Woman CA
Online Program November 2007

• November 2007 CA Online Branch member Janet
  Watkins produced the first blog program entitled
  HIV/AIDS and the American Woman
• Purpose to raise awareness of the impact on U.S.
  women

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Case Study CA Online Branch Program HIV/AIDS and
the American Woman November 2007

• Series of posts featured video, webinars,
  resource links and comments
• Branch members were invited to participate in the
  discussion

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Case study CA Online Branch ProgramHIV/AIDS and
the American Woman

• Requires admin monitoring
• Conducting online programs in a blog format
  allows for in depth discussion
• Technorati Authority ( of blogs linking,
  blogrolls and linkbacks)

• Development of information resource
• Web crawler friendly
• Increased visibility
• Linkable to websites and other social networks

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Case Study CA Online Branch Program HIV/AIDS
and the American Woman
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Case Study AAUWMI Blog

• AAUWMI redesigned website in 2008.
• Design specs included a blog linked to the
  website
• Research shows linked blogs have high visibility
  - Web crawler friendly

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Case Study AAUWMI Blog

• Ability to archive
• Create discussion forums, gallery, podcasting,
  surveys, video, webinars can be supported on blog
• Linkable to other blogs, Facebook RSS feeds and
  other social networks

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Resource List

• AAUWMI website blog (www.aauwmi.org)
• CA Online Branch Forum HIV/AIDS and the
  American Woman http//careaders.blogspot.com/
• Technorati State of the Blogosphere 2008
  (http//technorati.com/blogging/state-of-the-blogo
  sphere/)
• Wikipedia (http//en.wikipedia.org/wiki/Blog)

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• Facebook
• Nancy Shoemaker

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Facebook

• Most accessible way to enter the stream
• Millions and millions using it
• Not just for college students!
• Many, many reasons to use it
• Remember when e-mail seemed odd?
• What do you get out of it now?
• Learning more is worth it
• Best practices for branches and projects

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First a few concepts

• Individual profile
• Facebook users are people
• Individuals make friends who share info about
  each other the news stream
• Group
• Individuals are members
• Page
• Individuals are fans

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Facebook Individual Profile
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Facebook - Group

• Discussion board
• Wall
• Events
• Links
• Related groups
• Invite link
• Share button

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Facebook - Page

• Combination of individual profile and group
  features
• Status updates go out to all fans

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Facebook Groups over Time
(1)
(1) FMF now a page (2) BPW now staff-managed
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Facebook Concepts

• Summary
• Individual profile quick, easy, flexible
• Group good for small, committed groups
• Page flexibility to reach large groups

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Facebook Case Study

• Case study based on Facebook EVENT
• Shares some features with Groups/Pages
• Anyone can create one
• Tied to an individuals profile
• Group/Page admin tied to the group/page
• Costs
• Free and quick to set up
• Minimal admin time to monitor

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Facebook Event

• Invite people, they can invite people,
• Can invite ALL your friends
• Admin can invite all group members/page fans
• Wall, photos, video, and links
• No discussion board
• Use date to extend visibility

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Facebook Event Equal Pay Day

• Attached to the large AAUW group
• All those members invited

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Facebook Event Equal Pay Day

• 19 photos
• 15 links
• 27 wall posts
• Each action noticed to the persons friends

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Facebook Event Equal Pay Day

• 19 photos
• 15 links
• 27 wall posts
• fewer comments on AAUW Dialog for EPD
• Each action showed up as news to the
  individuals friends
• Event Admin sent a few messages to the attendees

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Facebook Event Equal Pay Day

• 1250 group members got initial invitation
• 2050 people invited all together
• Not quite doubled with pass it on invites
• Results
• 416 attended (their friends saw this)
• 222 maybe
• 554 declined (virtual nature was not clear)
• 58 took some action!

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Facebook Event Equal Pay Day
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Facebook Event Equal Pay Day

• Benefits
• Visibility for AAUWs EPD actions
• Easy way for members to post photos
• Visibility for local efforts
• Wall posts brought local voices to the effort
• Reinforced members commitment to the issue
• Again, visibility for local efforts

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Facebook Events Next time

• Explain virtual event more clearly
• Ask people to invite others
• Encourage people to share the event
• That little share link puts it onto the
  stream
• Encourage posts
• Each action helps engage the network
• Thank the participants

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• Second Life (SL)
• Peggy Woods-Clark

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• Second Life (SL)
• Launched June 2003
• Internet-based 3D virtual worlds
• Users (residents)
• Graduate degrees
• 50 earning six-figure salaries
• Women
• Large and active education community
• Focus on section 508 compliance

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• Questions? Comments? Ideas?

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• Contacts
• Ann MacKay e-mail ann.mackay_at_gmail.com
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• Janet Watkins e-mail jdwatk53_at_aol.com
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• Nancy Shoemaker
• e-mail nancy_at_shoemakergroup.com
• Peggy Woods-Clark e-mail clarkp_at_aauw.org