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KN Air FiltersWhy Every Vehicle Should Be
Equipped With One

• By John Moore

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Introduction

• Air is essential for effective operation
• Air intake in a vehicle is somewhat comparable to
  the air intake of the human body
• Air is one of the more important things that
  makes a vehicle operate

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Scenario

• On the highway needing to pass
• Realizing that you may not be getting as good of
  gas mileage as you could be
• Looking for an inexpensive way to get a little
  more go out of your vehicle.

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Motivation

• Transportation issues
• The cost of vehicle maintenance
• The rising price of fuel

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Credibility

• Personal
• Expert
• Website
• General opinion from real life users

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Purpose

• My goal is to persuade why KN filters are
  superior to standard filters
• Also to inform about the function of these filters

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Main Points

• Explanation of product
• Explain why the KN brand is superior to stock
• Testimony
• Conclusion

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History of KN

• KN Engineering, Inc., "manufacturer of the
  world's best air filters", has been the
  innovative leader in air filter technology since
  1967, serving the needs of the automotive,
  motorcycle, marine , industrial and military
  markets. Located in Riverside California, KN
  also has another manufacturing facility in the
  United Kingdom. 
• KN first developed air filters specifically for
  the motorcycle racing market. With the success
  KN experienced in the motorcycle market, the
  Company decided to branch out to the automotive
  Motor sports market. KN quickly grew to be the
  world's most widely used performance air filter
  in both the automotive and motorcycle markets.
• Today, KN equips about 80 of all off-road
  racing vehicles and wins in every major off-road
  event in the world, including Pikes Peak, the
  Baja 500 1000 and the grueling Paris to Dakar
  race. KN also dominates the world's most
  prestigious and technical racing association with
  nine of twelve Formula One Teams using KN air
  filters.
• To keep on the cutting edge of technology, KN
  has its own technical facilities that are devoted
  to product development and testing. The
  facilities have in-the-floor-chassis
  dynamometers, to ensure that all KN air filters
  are technically designed for the highest increase
  in horsepower. Air restriction testing and
  development has yielded products such as our
  Generation II Fuel Injection Performance Kits,
  which lead the industry in horsepower gains!
• KN has capitalized on their superior racing
  heritage along with its superior air flow,
  increased dirt filtration, environmental
  friendliness and exclusive ten year, million mile
  limited warranty to catapult itself to the front
  of the performance air filtration industry. KN
  has garnered numerous awards from SEMA, including
  "Manufacturer of the Year, 1994, 1996, 1997, and
  2000".

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What is a KN Filter
KN FilterCharger Replacement Air Filters
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Air Filters

• Statement from KN Engineering http//www.knfilter
  s.com/facts.htmFACTS
• Air filters come in varieties of sizes, shapes,
  colors, materials, and prices
• What is a filter?
• What is an Air Filter?

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Why is it important?

• Engine is an air pump http//www.knfilters.com/fac
  ts.htmDEAL

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Why should I use a KN over what my vehicle
already has?
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Why should I use a KN over what my vehicle
already has? (cont.)
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The reason why KN works better Simplicity in
design is not always better

• The KN air filter is somewhat more complex. The
  unique design features multiple layers of oiled
  cotton fabric which captures the airborne dirt
  particles. These dirt particles cling to the
  fibers of the filter and actually become part of
  the filtering media. This process, known as depth
  loading, allows the KN air filter to retain
  significantly more dirt per square inch than a
  paper filter. The cotton fabric is sandwiched
  between pleated aluminum screen. Pleating
  increases surface area which in turn prolongs
  service intervals. Pleating exposes substantially
  more surface area compared to a flat element like
  foam.
• The dirt particles collected on the surface of a
  KN element have little effect on air flow during
  much of its service life because there are no
  small holes to clog. Particles are stopped by
  layers of crisscrossed cotton fibers and held in
  suspension by the oil. As the filter begins to
  collect debris, an additional form of filter
  action begins to take place because air must
  first pass through the dirt particles trapped on
  the surface.  That means a KN air filter
  continues to exhibit high air flow throughout the
  life of the filter while it is accumulating
  dirt.  At the same time, the air flow for an
  average paper air filter can decrease
  dramatically as the paper element gets dirty.  So
  as dirt accumulates, the performance advantages
  of a KN air filter can increase!  Tests
  performed by an independent laboratory commonly
  known as the Frazier Permeability Test have shown
  that the Medium used in KN air filters flows
  more than 300 more air than paper air filter
  medium when compared on a square inch per square
  inch basis. A Square inch comparison is not
  directly proportional to the increase you can
  expect from installing a KN air filter in
  replacement of a paper air filter due to the
  effect of such things as filter size, number and
  depth of pleats. However, you can be assured a
  KN air filter will provide dramatically more air
  flow which can enhance engine performance.
• http//www.knfilters.com/facts.htmPAPER

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How is a KN Filter different?

• Most air filters sold today use synthetic fiber,
  foam, or paper as opposed to 4-ply cotton gauze
  material. These materials do not have the very
  small fibers that natural cotton does. Only KN
  reusable filters provide the high airflow
  capability while also providing a high filtering
  efficiency.http//knfilters.com/faq.htm23

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Benefits

• High Air Flow with Excellent Filtration
• Designed to Increase Horsepower and Acceleration
• Washable and Reusable
• Will NOT Void Vehicle Warranty
• Lasts up to 50,000 miles before cleaning is
  required depending on driving conditions
• 10 Year / Million Mile Limited Warranty
• Emissions Legal in all 50 US States.
• Economical, a KN Air Filter Will Last the Life
  of Your Vehicle
• Works with Original Equipment Manufacturer
  Vehicle Electronics
• Environmentally Friendly, KN Reusable Air
  Filters Reduce the Volume of Disposable Air
  Filters that end up in the Nation's Landfills

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Testimony

• My personal experience
• Professional testimony
• Sample testimony http//www.knfilters.com/feedbac
  k.htm there were far too many testimonials to
  present!

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Will it work in my vehicle?

• Probably.
• KN air filters are available for the following
  vehicle makes ACURA, ALFA ROMEO, AMC,
  AM-GENERAL, AUDI, AUSTIN, AUSTIN HEALEY, BMW,
  BUICK, CADILLAC, CHEVROLET, CHRYSLER, CITROEN,
  DAEWOO, DAIHATSU, DODGE, EAGLE, FERRARI, FIAT,
  FORD, GEO, GMC, HARLEY DAVIDSON, HONDA, HYUNDAI,
  INFINITI, INTERNATIONAL, ISUZU, JAGUAR, JEEP,
  KIA, LAMBORGHINI, LANCIA, LAND ROVER, LEXUS,
  LINCOLN, LOTUS, MASERATI, MAZDA, MERCEDES BENZ,
  MERCURY, MERKUR, MG, MITSUBISHI, NISSAN,
  OLDSMOBILE, OPEL, PEUGEOT, PLYMOUTH, PONTIAC,
  PORSCHE, RENAULT, ROVER, SAAB, SATURN, SEAT,
  SSANGYONG, SUBARU, SUNBEAM, SUZUKI, TALBOT,
  TOYOTA, TRIUMPH, VAUXHALL, VOLKSWAGEN, VOLVO,
  YAMAHA, and YUGO.

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What is the cost?

• It depends upon the application. They can range
  anywhere from 35.00 up to 80.00. Size, shape,
  and materials used to manufacture the filter
  affect the price.  http//knfilters.com/faq.htm11
  
• Keep in mind that these filters are reusable,
  which means you should never have to spend more
  money replacing them.

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Cost effective proof

• Stop Throwing Away Your Air Filter!One KN air
  filter will last the life of your vehicle. 
  Assuming you drive your vehicle 150,000 miles and
  bought and installed a disposable filter every
  15,000 miles, you would throw away 10 disposable
  air filters

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Where can I obtain one?

• Typically any auto parts store or
  offlinehttp//knfilters.com/wheretobuy.htm

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Conclusion

• Air is essential for proper operation in
  vehicles, the human body, and plants.
• They come in different sizes and shapes
• Made for numerous applications (cars, boats,
  motorcycles etc.)
• Reusable, cost efficient, performance gains
• In the end you will save money
• KN filters work better because they filter the
  air better.

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Why be confused? KN is the choice for you.
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New Scenario

• So think about what would have happened if you
  had a KN Air filter installed perhaps when you
  had gone to pass the semi, you might have made it
  because your vehicle would have been better
  equipped to perform under pressure.
• Because you installed a filter you may be saving
  gas and increasing your range till empty, meaning
  you could have driven for longer. Possibly you
  would have arrived at your destination faster,
  due to not having to stop for gas.
• You saved money on gas that you can now spend on
  other things.
• You're getting more enjoyment out of your vehicle
• Potentially saved money on costly engine repairs
  due to inadequate filtration.Performance robbing
  particles will be less likely to enter your
  engine

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Sources

• Personal testimony
• Professional testimony (Joe from AutoZone)
• Scott from City Ford in Monmouth
• http//knfilters.com/default.htm

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