GAMES FOUR QUARTERS HALF TIME FINAL BUZZER

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GAMES FOUR QUARTERS HALF TIME FINAL BUZZER
FOULS PLAYERS SPECTATORS TEAMS MVP
ALL-STAR WEEKEND THREE POINTS DUNKS PLAYOFFS
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There Can Only Be One The dedication, desire,
and sacrifice that create the intense emotions
and drama of one of sport's premier postseason
events the NBA Playoffs. Players from every
playoff team emphasize a team-oriented mindset
and knowledge that there can only be one team
that emerges -- each night, each series, and
ultimately an NBA Championship. Dont be left on
the bench. This high profile programming will
sell out quickly
book you spots today!
GAMES FOUR QUARTERS HALF TIME FINAL BUZZER
FOULS PLAYERS SPECTATORS TEAMS MVP
ALL-STAR WEEKEND THREE POINTS DUNKS PLAYOFFS
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2009 NBA Playoffs Package
5x One Spot in each First Round Game 5x One Spot
in each Second Round Games 7x One Spot in each
Conference Final Games 100x Sponsorship Spots
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2009 NBA Playoffs Related Programming
TNT NBA Playoff Preview Show Sunday
4/19 12pm-1pm TNT Inside the NBA Sunday
4/19 1am-2am Monday 4/20 12am-1am Tuesda
y 4/21 1am-2am Wednesday 4/22 1am-2am Th
ursday 4/23 1am-2am Sunday
4/26 130am-230pm Monday 4/27 12am-1am
Tuesday 4/28 1am-2am Wednesday
4/29 1am-2am Thursday 4/30 1am-2am Saturday
5/2 11pm-12am Monday 5/4 12am-1am Tuesday
5/5 1am-2am Wednesday 5/6 1am-2am Sunday
5/10 11pm-12am Monday 5/11 12am-1am Tuesday
5/12 1am-2am Wednesday 5/13 1am-2am
All times posted are Eastern Standard Time.
Programming subject to change.
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2009 NBA Playoffs Related Programming
TNT Inside the NBA Wednesday 5/13 1am-2am Wed
nesday 5/20 11pm-12am Friday
5/22 11pm-12am Sunday 5/24 11pm-12am Tuesday
5/26 11pm-12am Thursday 5/28 11pm-12am Satu
rday 5/30 11pm-12am Monday 6/1 11pm-12am
TNT NBA Pre-Game Show Saturday4/25 330pm-4pm
Sunday 4/26 8pm-830pm Saturday
5/2 8pm-830pm Sunday 5/10 8pm-830pm We
dnesday 5/20 8pm-830pm Friday
5/22 8pm-830pm Sunday 5/24 8pm-830pm T
uesday 5/26 8pm-830pm Thursday
5/28 8pm-830pm Saturday 5/30 8pm-830pm
Monday 6/1 8pm-830pm
All times posted are Eastern Standard Time.
Programming subject to change.
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2009 NBA Playoffs Sponsorships
2009 Sponsorship Details To Be Released --
consult your promotion specialist
Sponsorship Details A perfect opportunity to
partner with the NBA Playoff Games on cable
television and co-brand yourself with the power
of TNT and/or ESPN networks. Schedule includes
200 NBA Playoff sponsorship spots (20/10)
tagged with your logo and message. Spots will run
M-S, 6a-12m on targeted cable networks TWCMS
Interconnect will produce your taggable promo
message.
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2009 National Advertisers with Exclusivity
The
advertisers featured below are FULL NATIONAL
on-air sponsors who have promo category
exclusivity.
NBA Advertiser Restrictions 2008/2009
Partner-Category Adidas (Apparel/Footwear)
Anheuser-Bush (Beer "alcohol and non-alcohol
malt beverage") Autotrader.com (Online Auto
Retailer) Cisco (Information Technology and
Networking Solutions)
Coca-Cola/Sprite (Soft
Drink/Juice/Flavored)
EA (Video Game Software Strategy
Guidebooks) FedEx
(Overnight Delivery Service)
Gatorade (Sports
Energy Drinks)

Haier (High Definition TVs Consumer Appliances)
Kia (Automotive)
Lenovo
(Personal Computers)
McDonald's (Quick
Service Restaurant)
Nike (Footwear)

Novartis/Lamisil (Athletic Foot
Remedy) Right Guard (Antiperspirant, Deodorant
and Body Wash)
Sirius (Satellite Radio)

Southwest Airlines (Airline)

Spalding (Basketballs Backboards)

Toyota (Automotive)

T-Mobile (Wireless Service
Provider Handset)
Wrigley's (Gum and
Candy)
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2009 NBA Playoffs Package Summary
NBA Playoffs Local Ratings
Estimate is based on Cincinnati Apr'08 May'08
C-DMA Fusion ESPN TNT Playoff actuals averaged.
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2009 NBA Playoffs Research
NBA Playoffs Viewer Profile
How to Read 48.2 of Cincinnati Adults are Male.
70.2 of Cincinnati Adults that watched NBA
Playoffs on Cable in the past year are male.
Cincinnati NBA Playoff Cable Viewers are 46 more
likely to be Male.
Source Scarborough Media Research, Cincinnati
OH DMA Sep 07-Aug 08 Adults 18 Watched NBA
Playoffson Cable in the past year.
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2009 NBA Playoffs Research
NBA Playoffs Viewer Profile
How to Read 13.8 of Cincinnati Adults have a
4yr college degree. 17.3 of Cincinnati Adults
that watched NBA Playoffs on Cable in the past
year have a 4yr college degree. Cincinnati NBA
Playoff Cable Viewers are 25 more likely to have
a 4yr college degree.
Source Scarborough Media Research, Cincinnati
OH DMA Sep 07-Aug 08 Adults 18 Watched NBA
Playoffson Cable in the past year.
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2009 NBA Playoffs Schedule
Schedule
First Round
April 18 May 1
Conference Semifinals
May 4 May 18
Conference Finals
May 19 June 1
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2009 NBA Playoffs Schedule
All times posted are Eastern Standard Time.
Programming subject to change.
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2009 NBA Playoffs Schedule
All times posted are Eastern Standard Time.
Programming subject to change.