Africa Media Budgets 2001

1
BROADCASTING FOR DEVELOPMENT WORKSHOP
ILLUMINATING AN AFRICAN VISION
2
PAAVAP PAN-AFRICAN AUDIO VISUAL ACTION
PARTNERSHIP
3
PAAVAP WILL REVIVE AND AUGMENT THE TERRESTRIAL
BROADCASTING INDUSTRY ACROSS SUB-SAHARA AFRICA BY
DRIVING A SYSTEMATIC CAPACITY BUILDING
AGENDA PAAVAP IS A MECHANISM WHICH EFFECTIVELY
COMBINES COMMERCIAL SUSTAINABILITY WITH A FOCUSED
DEVELOPMENT COMMUNICATIONS STRATEGY
4
IT IS A PRIVATE PUBLIC PARTNERSHIP
5
WIN-WIN SYNERGY
YEAR TWO
YEAR FIVE
VIABLE DISTRIBUTION PLATFORMS
EFFECTIVE PUBLIC SERVICE BROADCASTING
6
Audience
Content
ABN/TV AFRICA (DISTRIBUTION)


Adverts
Airtime
ADVERTISERS
BROADCASTERS
African Programmes
Commission ()
PROGRAMMING
Training
APBF (DEVELOPMENTAL)
Equipment
Certification
Production Companies
Standards
7
ENSURING VIABILITY
8
WEALTH GENERATION MATRIX
INCREASING DOLLAR
REVENUES
EFFECTIVE COMMERCIAL INFRASTRUCTURE
VIRTUOUS
GROWTH CYCLE
A SECURE PAN-AFRICAN PUBLIC BROADCASTING SERVICE
9
KEY DELIVERABLES

• QUALITY BRANDING
• QUALITY PROGRAMMING
• CREDIBLE MARKET RESEARCH
• EFFECTIVE PROGRAMME SCHEDULING
• CREDIBLE EQUITY/DEBT INVESTMENT STRUCTURE
• FIRST CLASS SALES MARKETING INFRASTRUCTURE
• PROFESSIONAL EXCELLENCE ACCESS TO CAPITAL
  MARKETS

10
DEVELOPMENT
11
REACHING COMMUNITIES VIA TV
CIVIL SOCIETY DEVELOPMENT
CORRUPTION OTHER
ENVIRONMENT
GOVERNANCE
CONFLICT RESOLUTION
PUBLIC HEALTH
ENTERPRISE PROMOTION
POVERTY REDUCTION
AFRICAN DEVELOPMENT TV BRANDS
12
INFRASTRUCTURE
RADIO
INTERNET
PRINT
TELEVISION

• CONVERGING COMMUNICATIONS PIPELINES

TRAINING
INDUSTRY SEMINARS
TECHNOLOGY TRANSFER
SHARING RESOURCES
13
CAPACITY BUILDING
14
PRODUCTION VISION
15
THE GLOBAL POTENTIAL
NICHE MARKETING
THE AFRICAN DIASPORA
16
THE BUILDING BLOCKS
DISTRIBUTION
NEW TECHNOLOGY
PRODUCT
RIGHTS OWNERSHIP
COMMERCIAL EXPERTISE
17
MERCHANDISING
ANANSI TM
TONGAR TM
LITTLE ZODAR
TONGAR
ANANSI
18
REACHING AFRICA
19

20
AFFILIATE BROADCASTERS
VALUE ADDED COMMUNICATION
THE ABN TV AFRICA BRANDS
VIEWERS AND CITIZENS (INCLUDING KEY DECISION
MAKERS)
150m TV VIEWERS (INCLUDING NEIGHBOURS WITHOUT TV
SETS)
21
ENDORSEMENTS
22
SABA SOUTHERN AFRICA NTA - NIGERIA URTNA
PEC SABC - SA TVE INTERNATIONAL WORLD
VISION VON - NIGERIA TVT - TANZANIA TV
MALAWI ZNBC - ZAMBIA ZBC - ZIMBABWE NBC -
NAMIBIA AIB - UK DBC LIBERIA AIT
NIGERIA GRTS - GAMBIA
23
ITV - TANZANIA RADIO MOZAMBIQUE RADIO
NIGERIA SLBS SIERRA LEONE CHRISTIAN
AID RADIO TANZANIA WBS TV - UGANDA NAFTI -
GHANA CAMERAPIX - KENYA NEMISA SA AIB -
UK KBC KENYA TV AFRICA HARVARD UNIV,
USA KINGS COLLEGE, UK
24
BARONESS CHALKER - CEO AFRICA MATTERS
LTD (UK)
AFTER LONG EXPERIENCE IN THE CONTINENT, CONCERN
WITH ITS HOPES, INTERESTS AND CONCERNS, I AND
MANY OTHERS RECOGNISE THE IMPORTANCE OF
COMMUNICATING ACROSS NATIONAL AND ETHNIC DIVIDES
10 OCTOBER 2000
25
RT. HON CLARE SHORT UK MINISTER FOR
INTERNATIONAL DEVELOPMENT
THE MEDIA CAN BE A MAJOR FORCE FOR IMPROVING THE
QUALITY OF GOVERNMENT IN DEVELOPING COUNTRIES,
AND CAN ALSO MAKE A REAL DIFFERENCE TO THE LIVES
OF POOR AND DISADVANTEGED PEOPLE. PARTICULARLY IN
POST-CONFLICT SITUATIONS 26TH JANUARY 2003
26
SOLOMON LUVAI URTNA PROGRAMME EXCHANGE CENTRE
THIS PROPOSAL SHOULD HAVE COME EARLIER THAN NOW,
BUT IT IS BETTER LATE THAN NEVER 23RD JULY
2002
27
KEY TO SUCCESS

• BROADCASTERS
• NEPAD
• UN ECA
• G8 COUNTRIES
• APBF PARTNERS
• AFRICAN UNION