Strengthening Homes and Safeguarding Families through Partnerships

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• Strengthening Homes and Safeguarding Families
  throughPartnerships
• National Weather Association - Cleveland, Ohio
• October 15, 2006

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Overview

• Organization
• Background
• The Story of Mitigation
• Tale of Two Houses Mainstreaming Mitigation w/
  Use of Story
• Turn Around Dont Drown .. The Ultimate
  Partnership
• Partnership Outcomes/Opportunities

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History

• Florida-only Advertising Campaign - 1998
• Hurricane Mitigation Awareness
• Multi-peril Focus March 1999
• Flood, Hail, Hurricane, Lightning, Severe
  Weather, Tornado Wildfire
• Evolving Perils Terrorism
• National Expansion/Name Change 2001
• Policy Voice - Today

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Founding Partners

• Allstate
• FEMA
• Florida Emergency Management Division
• FL Homebuilders
• IBHS
• National Weather Service
• Nationwide
• State Farm
• USAA

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Partners Today

• International Code Council Texas Tech Wind
  Science and Engineering Research Center
  American Insurance Association American Red
  Cross American Society of Home Inspectors
  Citigroup FEMA Institute for Business and
  Home Safety National Roofing Contractors
  Association National Storm Shelter Association
  National Weather Service Nationwide State
  Farm Insurance The Home Depot The Home Depot
  Foundation The Salvation Army Travelers
  USAA Alabama Department of Insurance Arkansas
  Department of Insurance Building Officials
  Association of Florida Citizens Property
  Insurance Corporation First Floridian Florida
  Dept. of Community Affairs Florida Dept. of
  Financial Services Florida Division of Forestry
  Florida Emergency Preparedness Assoc. Florida
  Fire Chiefs Association Florida Home Builders
  Association Florida Insurance Council Florida
  Select Georgia Department of Insurance
  Georgia Emergency Management Agency Kentucky
  Office of Insurance Kentucky Weather
  Preparedness Cmte. North Carolina Dept. of
  Insurance Texas Dept. of Public Safety
  Virginia Bureau of Insurance Volunteer Florida
  West Virginia Insurance Commission Brevard
  Prepares Duval Prepares Miami-Dade Emergency
  Management Tallahassee Builders Association
  Tampa Bay Regional Planning Council Tulsa
  Partners PGT Industries Simpson Strong-Tie
  Smart VENT Ventilated Awnings Wayne Dalton
  Walter A. Bell, Alabama Insurance Commissioner
  Jane L. Cline, West Virginia Insurance
  Commissioner Ernie Fletcher, Kentucky Governor
  Tom Gallagher, Florida Chief Financial Officer
  Alfred W. Gross, Virginia Insurance
  Commissioner Glenn Jennings, Kentucky Office of
  Insurance Executive Director Jim Long, North
  Carolina Commissioner of Insurance John W.
  Oxendine, Georgia Insurance Safety Fire
  Commissioner Mike Pickens, Arkansas Insurance
  Commissioner Florida Governor Jeb Bush Texas
  Department of Ins

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Today

• More than 75 Academic, National, State,
• Regional, Community, Resource and Leadership
  Partners, including
• Governor Jeb Bush
• Georgia Pacific
• International Code Council
• Salvation Army
• The Home Depot
• Mission To promote life safety, property
  protection and economic well-being by
  strengthening homes and safeguarding families
  from disasters.

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Strategic Plan

• Social Marketing Strategy
• Focus Areas
• Awareness
• Leadership
• Education
• Partnership
• Disaster Safety Movement
• Circa 1992

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Sharing the Message

• TV Partnership w/ Bob Vila Tale of Two Houses
  - 13 Episodes
• 2005 2006 2007 Seasons
• FLASH Blog _at_ www.bobvila.com
• National Media Exposure
• Homeowners - Advocates (FL, Mississippi,
  Louisiana Building Code First statewide for
  residences 11/7/05)
• HGTV PBS

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Sharing the Message
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Multimedia Tool - PBS Special

• 2006 Broadcast Schedule
• All Hazards

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From Good Idea
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To Lifesaving Program
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(No Transcript)
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(No Transcript)
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Mobile Partners

• Florida Highway Patrol
• Statewide Placement
• Respected
• Expanded Reach
• On-site during emergency
• Public Works

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Multi-state Messaging
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Mitigation Cost Benefit Analysis

• Up to 4 to 1 return on investment for mitigation
  (National Institute of Building Sciences,
  Natural Hazard Mitigation Saves An Independent
  Study to Assess the Future Savings from
  Mitigation Activities, December 2005)
• Ten Year Snapshot of FEMA Mitigation
  Grants/Projects
• Findings
• Reduced human losses (death, injuries and
  homelessness)
• Reduced direct property damage
• Reduced direct business interruption loss
• Reduced indirect business losses
• Reduced non-market damage
• Reduced cost of emergency response
• http//www.nibs.org/MMC/mmcactiv5.html

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Mitigation Tipping Point

• Florida Governor Legislature
• Hurricane Retrofitting Program
• 250 million
• Inspections
• Matching Grants
• HUD
• 100 million

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Conclusions???

• The Meteorology Profession is an primary,
  essential and powerful partner in the disaster
  safety (mitigation) movement
• Breakthroughs will continue
• Epcot Weather the Storm
• Maintaining the Pace is critical

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Leslie Chapman-Henderson leslie_at_flash.org (850)
385-7233, ext. 104