Lawrence SmithHiggins

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WIPO SME Forum on Intellectual Property 11th
September 2008
IP Awareness Programmes and Education
Lawrence Smith-Higgins
Business Outreach Education
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Young Innovators
DTI Innovation Report - Dec 2003 Gowers Review -
Dec 2006 Creative Industries Strategy- Feb
2008 Innovation Nation March 2008
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Secondary Schools Awareness Project
Secondary School Resource for Keystage 4 (14-16
year olds) 82 of Secondary Schools requested
the pack in 06/7
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Young Enterprise Company Programme 3,365 schools
and colleges 40,754 students 11 out of the 12
Young Enterprise Regions 1,500 Students
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Primary Schools Awareness Project
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Encouraging innovation in children
To encourage creativity and to teach children
that They can all innovate They all own their
ideas Innovation can be linked to financial
reward They can exploit their ideas if they are
protected by intellectual property rights
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Encouraging innovation in children
Key stage two students, years five six (9 -11
year olds) Three work schemes and lesson
plans Dedicated website www.crackingideas.com N
ationwide competition
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Crackingideas.com
1 June 07-19 Feb 08 31,544 visits 2,000
educators downloaded lesson plans 60,000
potential students reached 1,000 children entered
the competition Lesson Plans Downloaded 2,730
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Media Launch May - June 07
Coverage in Teachers Magazine, Junior
Education, Primary Choice Daily Mail Education
Page
BBC News 24, BBC1 News, BBC Radio 4 and 5Live,
Regional TV and Radio coverage,
Total Value of press coverage 1 million
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7 million viewers
The Rt. Hon. Ann Widdecombe MP Maidstone and the
Weald
The Waker Upper 3000 from East Allington Primary
School
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Questions ?
Thank you
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Presentation of CERT-TTT-MWIPO Annual Forum
2008 Cardiff Antoine DINTRICH- IEEPI
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The European Institute for Enterprise and
Intellectual Property

• Created in 2004 by the French Ministry of
  Industry and INPI (French NPO) in order to
  provide training sessions on the economic and
  strategic issues of intellectual property (IP).
• Promote "intellectual property awareness" within
  companies, focusing on SME / SMI.
• Develops and organizes training sessions on the
  offensive aspects of IP
• Is implicated in different European projects
  aiming at the development of IP awareness toward
  SMEs.

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CERT-TTT-M

• means Certified Transnational Technology Transfer
  Manager
• project within the FP6 programme of the EU
• Based on key assumptions of European IPR experts
  
• Lack of TT skilled people
• No registered TT profession
• No TT education / training programme recognised
  all over Europe

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CERT-TTM

• To build up a blue-print education programme
  that possibly
• Professionalizes TT on a trans-national level
• Covers all phases of the TT process
• Meets the need for an official recognized course
• Supports MS policy-makers
• Standardizes the skill-set of TT profession in
  Europe
• Is based on surveys on demand and supply

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CERT-TTT-M at a glance

• 11 partners of 7 Member States, 5 PROs, 7 policy
  makers (also CREST participants)
• Advisory Panel IPR/TT relevant organisations
• Budget 1,3 Mio.
• 6 workpackages
• Duration 24 months (2007-2008)

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CERT-TTT-M Partner

• 11 Participants from 7 Countries
• Austria AWS MCI
• Belgium / Flanders IWT
• France IEEPI MESR
• Italy ASTER ERPDA
• Latvia LIDA
• Netherlands EZ RSM
• Sweden VINNOVA

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Advisory panel

• 7 Members
• European Patent Academy
• LES France
• LESI
• ProTon Europe
• Societas Rudolphina
• The Institute of Knowledge Transfer
• ASTP PRAXIS

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CERT-TTT-M Big Picture
Advisory Panel(European Patent Academy, LES,
ProTon, Societas Rudolphina, ASTP )
Steering Commitee
The Policy Makers
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1) Online Survey (1)

• Sample
• 561 European technology transfer professionals
• Key skills ranked
• Communication
• Commercial Awareness (negotiation,KL of IPR, KL
  of Licensing, networking)
• New Business Development
• Industry Specific Expertise

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1) Online Survey (2)

• Key training interests ranked
• Most Interest
• New Business Development
• Knowledge on IPR Licensing
• Negotiation
• Second most interest
• Commercial awareness
• Communication
• Networking
• Least interest
• Industry specific expertise

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1) Online Survey (3)

• Interest
• Between 37 and 52 of respondents would be
  interested to receive training on at least one
  skill
• 83 indicated that their organization would be
  interested to receive training on at least one
  skill
• Market Size and Fee
• 22.700 Technology Transfer Professionals in
  Europe
• 18.880 are interested in participating in such a
  training
• Average tuition fee 1800 Euros
• Certification
• 73 indicated that it is important to receive a
  European-wide recognized certification

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2) Study on European TT Education Programmes
Benchmarking (1)

• Sample 161 courses in 19 EU countries
• Skill rating by the existing TT education
  programmes
• New Business Development
• Commercial Awareness
• Knowledge of IPR and Licensing
• Networking
• Industry Specific Expertise
• Communication
• Negotiation

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2) Study on European TT Education Programmes
Benchmarking (2)

• Duration èVery large scope (3 days to 3
  semesters)
• Fee èBetween 770 (Workshop) and 8900 (Master
  executive programme)
• Certification èOnly Master programme
• Participant number èAverage 25 persons

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3) Building up educational and
organisational framework (1)

• Elaboration of the first scenarios of the
  training program
• Identification of the different target groups the
  training program can to be addressed
• Analyse of each possible scenario
• Definition of the ultimate target group
• Specification of the educational framework
• ? As primary target group people with working
  experience in or outside the field

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3) Building up educational and
organisational framework (2)

• Structure for the curriculum contains 3
  consecutive levels

3. Executive level
? Executive Technology Transfer Professional
(ETTP)
Module 1
Module 2
2. Advanced level
? Senior Technology Transfer Professional (STTP)
Module 1
Module 2
? Technology Transfer Professional (TTP)
1. Basic requirements
Module 1
Module 2
Each level will be composed of different modules
and each level will be completed after having
passed required exams.
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3) Building up educational and
organisational framework (3)

• The six different skills that were defined are
• Managing Communication, Information an networking
  
• Understanding IPR Licensing
• Commercial Activities and Markets
• New Business Development
• Negotiating
• Project management

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3) Building up educational and
organisational framework (4)

• Expected duration of the curriculum

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Next steps

• Identification of European training institutions
  interested in implementing the course (September
  2008)
• Commitment of at least 5 institutions in 5
  different countries to implement the training
  course (October December 2008)
• Providing for Mutual Recognition aiming at an
  accreditation on a Europe-wide basis(October
  2008 January 2009)

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Thank you for your attention Antoine
DINTRICH WWW.ieepi.org