BA107 Social and Political Environment of Business

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BA107Social and Political Environment of Business

• Week 10 Nonmarket Environment of High Tech
  Spam Case

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Agenda for today

• Brief midterm review
• Paper review on-line
• Mini review regulation vs. industrial policy
• Spam debate
• Compare the nonmarket issues related to spam to
  those related to telemarketing. What are their
  similarities and differences?
• Compare the following two approaches to spam
  policies regulation industrial policy
• Take the position of a professional spammer. How
  might you respond to regulatory and industrial
  policy arguments for controlling spam?
• Take the position of the Direct Marketing
  Association and describe the activities your
  organization is doing or should be doing
  regarding spam.
• Take the position of Micrsoft. How effective are
  their lawsuits likely to be against spammers?
  Other nonmarket strategies?

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Midterm Paper Review

• Midterm
• 3 Essay questions criteria
• Paper
• Common mistakes (on-line)
• Paper sample (on-line)

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Industrial Policy

• Any selective government measure that prevents or
  promotes changes in the structure of the economy
• Public polices that target selected sectors of
  the economy for protection, promotion, and
  development

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Types of Industrial Policy

• Accelerationists pinpoint industries that can
  become international competitors
• Adjusters offer assistance to declining
  industries, but them must commit to modernize
• Targeters select a group of sectors (high tech)
  that could be used to develop growth
• Central planners more comprehensive plans

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Regulation

• Regulation is government intervention in economic
  activity using commands, controls, and incentives
• Regulation is implemented by independent
  commissions and agencies of the executive branch.

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(No Transcript)
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A Debate among the Legislators How to deal with
spam

• On Capitol Hill there is debate on a bill to be
  voted on within twenty minutes. Now is your last
  chance to defend your opinion and propose your
  ideal bill before the voting.

• Your team has two team leaders who will present
  your opinion. Then youll hear from the other
  sides.
• Then you debate.
• Ill be the chairperson to call the next speaker
  in your debate.

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Agenda for the debate

• The chair divides the whole room into four teams
  . Ill appoint two team leaders
• You have 7 minutes to prepare -- discuss with
  your team members and prepare a slide
• The team leaders have to summarize their teams
  opinion and present it. You can use the
  transparency if you like. Each team has a maximum
  of 3 minutes to present.
• YOUR GOAL convince the voters
• Then vote.

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Spam Teams (3 minutes to present)

• Independent voters
• Nonmarket issues spam vs. telemarketing
• Regulation vs. Industrial policy applied to spam
• Direct Marketing Association
• Microsoft
• Electronic Frontier Foundation
• Association of former telemarketers that now work
  as professional spammers