SEO 101 for your Shopster RShop

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SEO 101 for your Shopster RShop

• Shopster E-Commerce Inc.

For Webinar Audio, join the conference
call Toll-free Dial-in [phone]
Access Code 918843769Toll/US International
Dial-in [phone] Access Code 918843769
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Presenter

• Peter Koizumi
• Marketing Manager
• www.shopster.com

For Webinar Audio, join the conference
call Toll-free Dial-in [phone]
Access Code 918843769Toll/US International
Dial-in [phone] Access Code 918843769

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Agenda

• Background on SEO
• Meta Tags, Title Tags, and Content
• Link Building
• Question and Answer Session

For Webinar Audio, join the conference
call Toll-free Dial-in [phone]
Access Code 918843769Toll/US International
Dial-in [phone] Access Code 918843769
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What is SEO?

• 1. Natural Listing vs. Paid Listing

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What is SEO?

• 1. Natural Listing vs. Paid ListingEx Natural
  Listing

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What is SEO?

• 1. Natural Listing vs. Paid ListingEx Paid
  Listing

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What is SEO?

• 2. SEO (Pros)
• Little cost
• Better click thru rates
• Long term positions
• 3. SEO (Cons)
• Takes times and hard work
• Results are not immediate
• Sometimes it's a guessing game

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Picking the right keywords

• 1. High Traffic Golf
• 2. Mid Tier Keywords Golf Clubs
• 3. Long Tail Keywords Taylor Made R7 SuperQuad
  RH Driver
• 4. Choose 15-20 keywords to start

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Spy Products Inc.

• Keywords
• Spy products
• Spy equipment
• Hidden cameras
• Diversion safe containers
• Bushnell hemisphere binoculars
• Covert hidden cameras

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Meta Tags

• Meta Keyword Tells the search engine that these
  are the keywords which are important to this
  page.
• Meta Description This is a description of the
  page to both the search engine and humans
  explaining what the page content is about.

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Page Content

• Advantages of good content
• 1. SEO - spiders need food
• 2. Show your visitors you're serious about their
  business

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Page Title

• Changing a feature page
• Templates gt Customize gt Edit Layout gt Source

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Link Building

• Basic Strategy
• Get yourself into major search engines and
  directories
• Search general keywords
• Check your competitors for shortcuts
• Content for your links

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Question Answer

• -Please type in your questions in the Webinar
  Control Panel.
• -Due to the overwhelming response to this
  Webinar, we may not be able to respond to all
  questions.
• -You may direct any questions you may have after
  the Webinar to support_at_shopster.com