PRESENTATION TEMPLATE

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PRESENTATION TEMPLATE

• 26 August 2005

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The goal is

• To communicate the companys story as clearly as
  possible
• To create excitement for the company to attract
  further resources
• To get a second meeting!

Every presentation is unique and will have its
own flow, but a template is a good start
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Presentation musts

• Less Is More
• 10 - 12 Minutes only
• Graphics Keep It Simple, Std Logo
• Remember to tell your audience what you do
• Save time for QA, which is as important as the
  presentation

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Slide 1 Cover (and Overview)

• Depending on the story these could be separate
  slides
• Presenter and company introduction must cover
• Who you are? What is your title?
• What business you are in? What markets
  do you compete in?
• What do you want to achieve with
  this presentation? Funding request?

Elevator Pitch
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Slide 2 - Overview

• Company overview
• Depending on the company stage, important
  milestones achieved
• Mention your biggest strength during the overview
  or introduction (For example Excellent
  management team)
• Short personal experience to hook the audience
  and to have a smooth transition to the Problem
  slide!

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Slide 3 - Problem

• What is the pain? Who has it? Will they pay for
  the solution?
• Is your solution the pain killer/must have or
  the vitamin/nice to have?
• Why are they going to pay for a solution?
• Cost savings?
• Increased market share?
• Elimination of a bottleneck?
• Quantify the problem concisely! () How much does
  the problem cost to its owner?

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Slide 4 Your Solution

• Compelling presentation of your solution
• Graphics, illustrations or pictures are highly
  recommended (Remember Keep It Simple)
• Relate to the problem slide
• List the key points that will help the audience
• Dont explain the technology in detail
• What is it? What it does? NOT how it does.
• What will happen if it is implemented? How much
  will it save? What will it allow your customer to
  do that couldnt be done before?

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Slide 5 Market (How big is the problem?)

• There is a problem and you can solve it, but can
  you make money out of it?
• Size, growth, maturity (graphs)
• Segment it as much as possible (could be
  verbalized)
• Ex, If you are selling wheat bread to the
  restaurant industry, the segmentation order
  should be
• Restaurant industry size 5555
• Restaurants that buy the bread instead of
  cooking 444
• Restaurants that buys wheat bread 33
• Restaurants that you can reach (your target)2

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Slide 6 Technology (Solution Description)

• If the value is in cost savings focus on that
  aspect, always relate to benefits
• Layman terms
• Graphs, pictures work
• Assume that the audience does not know the
  technological field you are in
• Yet, give a compelling description without using
  abbreviations or techy terms

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Slide 7 Competitive Advantage (Value
Proposition)

• What is your unfair advantage?
• What are the features that will hook the decision
  makers?
• What is the duration of your solution?
• How often it will be replaced?
• Why the customer should pay?
• What is the value proposition?

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Slide 8 - Competition

• List Direct (same/similar solution providers) and
  Indirect (current other methods) competition
• Southwest Airlines direct competitors are other
  airlines but they declared that they are
  indirectly competing with all other available
  travel choices
• Large and small companies
• Why you are different?
• Comparison of solutions based on customers
  decision making criteria
• Customer feedback, why you versus others?

Providing a detailed competitive analysis and
listing the potential competitors increase your
credibility
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Slide 9 Business Strategy (Go to market
strategy)

• Who are your target customers
• How do they buy? Online? Trade show? How is the
  market connected?
• Pricing model, how are you going to make money?
• How you are going to tackle the market?
• Your response to competitors
• Highlight third party validation
• Graphs work

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Slide 10 Financials

• Everyone knows that this is an estimate, but
  still they want to know how realistic are the
  financials and if you are capable of predicting
  the market
• 5 Year realistic estimates graph is a must
• Highlight Milestones, and mention if there is an
  important issue for the realization of revenue
  projections
• Dont provide details, but be prepared to present
  and discuss them

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Slide 11 Management Team

• Only write names, titles and company names that
  the team worked for
• Dont list more than 6-8 people
• Verbalize key achievements and relate to your
  business strategy
• Board of advisors

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Slide 12 Funding (if seeking investment)

• How much are you seeking?
• Where will the money be put to use?
• (i.e. 45 RD, 20 Marketing, 10...etc)
• Pie Graphs work nicely
• How long will the money last?
• How long until you need another cash infusion or
  will this be all the financing you need?
• Exit Strategy?

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Slide 13 - Summary

• List your strengths unique to your company
• 3-5 points that you want from your audience to
  remember when they leave the room