Case Study

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Case Study

• Joanna Hartley-Green,
  
  Managing PartnerVision Creative and
  Communication Consultants

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Leadership Vision

• If you can dream it, you can do it!
• Walt Disney
• Be the change you want to see in the world!
• Gandhi

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Ground-breaking TV Sponsorship
plus News, Current Affairs Politics
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Corporate Community Campaigns Awards

• Business in the Community HRH Prince of Wales
• Granada Challenge - made a real difference to the
  lives of people living in five disadvantaged
  communities early to mid 90s an exemplar
• Bees Gees charity Album - incl two Top 10 hits
  and millions raised

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Manchester 2002
Culture, Sport, Education, Community creating a
Legacy 72 nations Spirit of Friendship
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What that actually meant

• National Festival Director - write your own job
  spec
• No budget! No staff! No textbook
• High expectation UK on parade incl Golden
  Jubilee celebrations
• Billed as the inclusive Games, my team set out to
  promote understanding respect between cultures
• Amazing legacy phenomenal partnership,
  inter-agency approach can do attitude
• The formula worked !!!
• Informed 2012 cultural planning
• Verdict CULTURE SPORT CAN CREATE A SENSE OF
  PRIDE BELONGING

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Hopped off big corporate media hamster wheel

• Jan 2003 new journey - founded Vision
• Life as an entrepreneur Business Owner begins
• Applying our knowledge, expertise, creativity and
  skills to support encourage organisations
  large and small, public and private, presently UK
  (our sights are set on international markets) to
  go for gold!
• Small in-house team network of top-level
  Associates with impresssive track records in
  major events communications across a variety of
  platforms BAFTA-nominated designers, PR
  professionals, marketeers, reputation management,
  specialists in regeneration, sponsorship, BBCs
  former Political Editor, film-makers, cultural
  programming, project management

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Brand building in a commercial setting
Re-branding launch for UKs No 1 musical
instruments retailer - Dawsons
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Community cohesion real life conversations
Meet Your Neighbours Promoting understanding
respect between different cultures
This programme should be rolled out nationwide
Trevor Phillips, Chair -
Human Rights Equality Commission
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5 years down the track how are we doing?

• Great crew Staff of 3 plus fantastic committed
  wider network
• Bought out my (male) business partner
• Good reputation we deliver! Clients tell us we
  make a difference
• Solvent personally earning MORE than I did when
  in well-paid executive post
• Looking to grow and stay ahead of competition
  raise our game - getting ourselves investment
  ready
• Translate our skills, expertise insider
  knowledge to benefit 2012 and other major events
  Member UKTI Int Sports Leisure Infrastructure
  Advisory Group
• We are a learning organisation
• Successful in private sector - want to get cute-r
  in tendering for bigger public sector contracts
• Keen to encourage other women to have a go NW
  Womens Enterprise Forum

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We are up for it! Are you?