Thank you for inviting me

1
Thank you for inviting me!
Photo by dgwallick1
2
Tapping the Creative Spiritto Spur Innovation
Wisconsin Association of Academic
LibrariansApril 23, 2009
Kathryn Deiss, ACRL Content Strategistkdeiss_at_ala.
org
3
Who is creative?
Photo by kelsmith1992
4
Creative Inventions

• Lightning Rounds - 60 secs
• Create an invention using your card and someone
  elses
• 2. Write it down on back of card
• 3. Find another person and repeat
• 4. Find another person and repeat

5
Definitions
? Creativity a process of developing and
expressing novel ideas that are likely to be
useful ? Innovation the embodiment,
combination, and/or synthesis of knowledge in
novel, relevant, valued new products, processes,
or services
Source Leonard, Dorothy and Walter Swap. When
Sparks Fly. (1999)
6
Where are you?
Divergent Thinking
Convergent Thinking
Creativity
Decision Point
Problem/ Opportunity
7
The Creative Process
Photo by tariqs fantasy world
8
Problem/opportunity identification
Generating ideas
Analyzing options
Choosing among good ideas
Implementing prototypes
Incubating getting feedback
Revising and reintroducing
9
Tools Practices
Creative Spaces
Attitudes Frames of Mind
Photo by emmajb8
10
Tools and Practices
Photo by James.Robertson
11
Tools of Creativity

• Precise observation
• Penetrating questions
• Absence of judgment
• Faith in your resources

Goleman, Kaufman Ray. The Creative Spirit.
New York 1992
12
Stages of Creativity
Preparation
Time off
The spark!
Selection
Elaboration
Source Sawyer, Keith. Group Genius. (2007)
13
Define the problem or opportunity
Photo by DaveC71
14
The best way to get a good idea is to get a lot
of ideas. Linus Pauling
Photo by tuohimaa
15

• Brainstorming Rules!(and it has rules!)
• Rapid idea generation
• No VOJ
• Quantity over quality
• The wilder the better
• Build on the ideas of others

Photo by abbeychristine
16
Other ways of generating ideas
silent brainstorming
visual brainstorming
brainwriting
bodystorming
17
Mindmapping
Courtesy http//www.thinksmart.biz
18
Metafore!
Photo by renenou
19
Think of something in your workplace that you
would like to change or understand better
Being in this situation is like
20
Change your perspective
Photo by amorphity
21
Alex Osbornes Creativity Checklist
put to other uses?
adapt?
modify?
rearrange?
substitute?
reverse?
combine?
Photo by katherinejustine
22
Effective group creativity also requires diverse
points of view
Photo by amarette.
23
To incubatejust apply TIME!
Photo by Living the American Dream
24
Effective spaces for creative individuals and
groups
Photo by The Shifted Librarian
25
"Somehow, accidentally, I realized I'd become a
leading authority on what's wrong with cubicles.
You don't have to be Thomas Edison to realize
there's a product possibility there. Scott
Adams
26
This?
Photo by cloneofsnake
27
IDEO.com and Scott Adams
or this?
28
This?
29
or this?
CatalystRanch.com
Photo by teach42
30
Zephyr Innovation Incubator
Photo by The Shifted Librarian
31
Zephyr Innovation Incubator
Photo by The Shifted Librarian
32
Close your eyes!
Imagine a place that stimulates you
What are the qualities characteristics of that
place?
33
How can you make small changes in the spaces
where you work?
Photo by The Shifted Librarian
34
Attitudes and Frames of Mind
Photo by May in Rain City
35
Creativity is Messy!
36
Sometimes you have to bust something up to
achieve a breakthrough!
Photo by moqub
37
Use the unexpected to your advantage
Photo by yepperdoodle
38
Creativity killers we cant it wont work we
tried that before we dont have the
money they wont let us what if it is too
successful?
39
An idea is salvation by imagination. Frank
Lloyd Wright
Photo by harshad sharman
40
Thanks everyone!Let your ideas fly!
Presentation at kathryndeiss.pbwiki.com
And keepin touch!kdeiss_at_ala.org
Photo by bobaferret131