http:www.sxc.huphoto356005

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The myths of innovation
Bay area book tourMay, 2007
Scott Berkunwww.scottberkun.com
http//www.sxc.hu/photo/356005
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Hi Im Scott

• MSFT 94-03
• IE 1-5, MSN, Windows
• Since 2003 Author / Speaker
• Bestseller The Art of Project Management (05)
• Now The Myths of Innovation (May 07)
• www.scottberkun.com

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Part 1History
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Innovate \In"novate\, v. To begin or introduce
something for the first time Innovation is
always relative
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Does innovation mean. Being first? Being
better? Winning?
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Progress Innovation Success Innovation
Is succeeding without innovation worse than
failing with innovation?
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http//www.sxc.hu/photo/629291
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http//www.sxc.hu/photo/579920
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http//www.flickr.com/photos/ggvic/327121061/
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http//www.flickr.com/photos/jdb99/4241623/
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http//www.flickr.com/photos/blackcustard/27235706
2/
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Part 2Corporations
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http//www.sxc.hu/photo/618860
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http//interactivetools.com/staff/dave/damons_offi
ce/
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• "As our business grows, it becomes increasingly
  necessary to delegate responsibility and to
  encourage men and women to exercise their
  initiative. This requires considerable tolerance.
  Those men and women, to whom we delegate
  authority and responsibility, if they are good
  people, are going to want to do their jobs in
  their own way.
•  
• "Mistakes will be made. But if a person is
  essentially right, the mistakes he or she makes
  are not as serious in the long run as the
  mistakes management will make if it undertakes to
  tell those in authority exactly how they must do
  their jobs.
•  
• "Management that is destructively critical when
  mistakes are made kills initiative. And it's
  essential that we have many people with
  initiative if we are to continue to grow.
• William McKnight, 3M Chairman, 1948

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http//www.apolloarchive.com/apollo_gallery.html
KSC 68C
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http//solarsystem.nasa.gov/multimedia/gallery
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Part 3LESSONS
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http//www.resonancepub.com/computers.htm
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How innovation happens

• Delegate responsibility
• Allow people to do jobs in own way
• Expect mistakes to be made
• Reward initiative, to create growth
• Succeed in holding these values above others

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Key points

• Innovation and design are ancient
• We can learn from their history mythology
• Organizations of any size can innovate
• Innovation is simple, but hard delegate, expect
  mistakes, reward initiative

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Questions?
The Myths of Innovation Out now! May
2007OReilly Media www.scottberkun.com
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Photo Credits

• http//www.sxc.hu/photo/356005
• http//www.sxc.hu/photo/629291
• http//www.flickr.com/photos/ggvic/327121061http
  //www.flickr.com/photos/blackcustard/272357062/
• http//www.flickr.com/photos/jdb99/4241623
• http//www.sxc.hu/photo/618860
• http//www.sxc.hu/photo/222967
• http//www.apolloarchive.com/apollo_gallery.html
  http//www.bootstrap.org/chronicle/pix/pix.html
• http//www.resonancepub.com/computers.htm
• http//www.mythinglinks.org/prometheus1-3802.gif

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The myths of innovation
Scott Berkunwww.scottberkun.com
Bay area book tourMay, 2007
http//www.sxc.hu/photo/356005