People 4 Earth moving to a better world

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People 4 Earthmoving to a better world

• www.people4earth.org

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Our Vision
To create a sustainable future, the marketplace
will need to become more transparent. The true
impact of what we buy will become readily
available to all in a simple and accessible way. 
Structures will be in place that guide consumers
and engage businesses with sustainable purchases
and practices.  NGOs will work more closely
together and share information. Governments will
develop effective regulations geared toward
long-term sustainability solutions of our
societies and well-being of our peoples. We come
together as one and work collaboratively on a
global scale. People 4 Earth moving to a better
world
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But today most businesses

• Consider sustainability a new, complex and
  uncharted territory without comprehensive
  standards, clear guidelines or publicly available
  information
• Lack transparent partnerships with all
  stakeholders
• See sustainability as an inevitable in their
  long-term strategy and activities but not in the
  short term
• Feel they have to be proactively involved in
  sustainability initiatives with consumers,
  employees and other stakeholders
• Find it hard to find a tailored and suitable
  approach towards sustainability, resulting in
  mostly fragmented initiatives

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Most consumers

• Are only somewhat aware of their human footprint
  but have little practical insight as to how to
  reduce it
• Expect companies to act in a sustainable and
  responsible manner and are increasingly demanding
  more transparency and assistance
• Are uncertain where to turn to for information on
  the sustainability impacts of products1
• Would favor an independent and transparent
  sustainability standard which covers all aspects
  of sustainability2

1 EU, In Search of Global Green Policies 2 EU,
Intomart Survey 09-2008, US People 4 Earth
Omnibus survey Q4 08
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And NGOs and governments

• Look for leverage and opportunities for
  cooperation
• Would like to gather integrated concrete metrics
  on sustainability and transform it into
  information that can be used by companies and
  consumers
• Seek for standardization in reporting, enabling
  easier comparison by all stakeholders turning
  data into useable information
• Would like to have more insight into their own
  activities and to increase effectiveness of their
  public initiatives
• Want to translate global issues into hands-on
  individual behavioral improvement for consumers
  and businesses

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Structures are needed to realize change
Sustanability

• Guiding consumers toward better choices
  (simplicity)
• Engaging businesses and their employees into an
  ongoing sustainability improvement process
• Helping NGOs to cooperate and share information
  (transparency)
• Supporting governments to develop (international)
  guidance regulations (global)

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People 4 Earth has introduced a
GLOBAL STANDARD A global standard for trusted
goods and services is needed covering all
aspects of sustainability. An open standard
supported by and further developed involving all
stakeholders consumers, businesses, NGOs and
governments OPEN PLATFORM Transition to a
sustainable world will accelerate when all
stakeholders are connected on an open platform
and can take joint action. A global response to
the many local issues regarding man and
environment. SUSTAINABLE WORLD A sustainable
world for all means better products and services,
a better environment and the social well-being
for everyone.
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Our Mission
People 4 Earth is the global sustainability
standard for trusted goods and services. The
open platform inspires consumers, businesses,
NGOs and governments to take joint action to
create a healthy and sustainable world for all.
Our Key Values
Transparency, Simplicity, Truth, Oneness
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A global community

• The People 4 Earth global standard is community
  owned and engages all stakeholders toward actions
  and solutions regarding sustainability issues
• We view a better world as one where all people
  have access to basic needs like healthy food,
  water, sanitation, healthcare and fair wages
• Together with other organizations, People 4 Earth
  will be instrumental in developing assistance
  programs for (small) producers in developing
  countries, to help them produce sustainable
  products and services whether or not linked to
  microcredit
• Cooperation with other organizations and
  initiatives is considered of the utmost
  importance and is the most effective way to
  realize common global and local goals

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People 4 Earth Standard comprehensive yet
simple and structured
Healthy and safe products Authenticity Transparenc
y
Pure
Workers rights Education pers. development Fair
price/value
Fair
Biodiversity Animal welfare Ecological product
quality
Life
Energy minimization Waste reduction Clean air,
water and soil
Renew
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Background of the open Standard

• Multi-criteria covering all aspects of
  sustainability on the basis of 4 pillars and 12
  principles a comprehensive and global way to
  evaluate and improve on sustainability.
• Transparent and suitable for all kinds of
  products and services, examining the total supply
  chain. Suitable for all size companies big,
  medium and small.
• Process-driven growth approach. Once the basic
  certification criteria are met, guidance toward
  continuous improvement is given
• At the base of the standard are many
  international rules and agreements like ISO,
  HACCP, BRC, Global Gap, OHSAS, etc.
• Built over years by experts in the field,
  validated by an external Technical Committee and
  including a Consultation Process with all
  stakeholders consumers, businesses, NGOs and
  governments

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An open global platform connecting and
benefitting all stakeholders
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Delivering hands-on tools

• Business Management Framework
• Sustainability framework
• Quick Scan
• Self Assessment
• External audit
• Help desk
• Sharing of best practice

• Information tools
• Product shopping aide, score card
• Transparent Product information
• Informative Webinars
• Newsletters

• Education tools
• Consumer self assessment
• Employee self assessment
• Interactive tutorial
• School programs
• Guidance of business in the sustainability process

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People 4 Earthmembership program
Sustainability Journey
lt 2 year maximum gt
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Membership Program Dynamics
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Visible sustainable growth
certification
ongoing improvement
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Getting connected

• Our global platform connects all stakeholders
  enabling them to look for effective solutions and
  take joint action
• People 4 Earth is open and transparent and is
  discussing cooperations with
• Consumer organizations (e.g. Consumer
  International)
• NGOs (WWF and others)
• Industry organizations (e.g. CII)
• Reporting systems (e.g. GRI)
• Financial institutes (e.g. Worldbank)
• United Nations
• Environmental organizations
• Governments
• Investors

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People 4 Earth Global approach
Founded as a global non profit organization in Q1
2008 with offices in US (Washington) and Europe
(the Netherlands) offices in Asia are planned
for Q4 09. Africa and South America will
follow in 2010. Our Team Currently 20 staff
along with dozens of additional volunteers and
advisors representing a diverse background from
business and NGOs.
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Our management team
Anneke Sipkens, CEO People 4 Earth Global
Services Anneke is a professional marketing and
innovation business leader with a great feeling
and passion for people. She holds a Master in BA
and in Psychology. Anneke has held different
positions in Unilever at local, international and
corporate level. The last 4 years she has been
Vice President Coffee Innovations at Sara Lee
International.
Leon Zijlmans, CFO People 4 Earth Global
Services Leon is business economist with 30 years
of experience, worked in financial and logistics
management positions in chemicals (water based
resins) and cheese and more recently in the
organic food business in two wholesale companies.
Mark Tulay, Executive Director People 4 Earth
Foundation US Mark has over 15 years experience
working with environmental organizations,
socially responsible investment firms, and ESG
ratings and research providers to advance
environmentally responsible and sustainable
business practices.
Pieter Goudswaard, Executive Director People 4
Earth Foundation Europe Pieter is an energetic
corporate entrepreneur with a passion for nature.
He has 10 years of marketing sales experience
in PG, Unilever and Danone. His last challenge
within Danone was to develop a long term
corporate sustainability strategy with a strong
direct link to day to day business.
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Our Founders
Nico has a passion for teamwork and connecting
people. Having grown up on a farm, Nico enjoys
feeling his hands in the earth. After studying
economics and marketing in Amsterdam, Nico worked
for IBM and 3M for 7 years in marketing and
sales. In 1983 he started with a partner the
Videoland franchise-organization which grew from
1 to 180 stores in 9 years. In 1992 he invested
in the natural food industry and was a
shareholder of Natudis (The Netherlands) until
2006. For 8 years he was on the board of
directors of the Dutch Fair Trade stores
(Wereldwinkels). As a co-founder and president of
the European Board, he is together with his
business partner Martine Bloquiaux, responsible
for the strategy and development of People 4
Earth worldwide.
Nico Broersen
Martine has a passion for people from all
cultures and walks of life. She has a J.D. and
began practicing law in her native Belgium. Soon
afterwards, she specialized in international
business and marketing and lived and worked in
Europe, Asia and the United States. She
has worked for companies such as MasterCard and
Manpower in international marketing projects
such as the launch of Maestro worldwide. Since
2003 she has studied and worked in
alternative medicine which has deepened her
desire to improve the overall health of
people. As a co-founder and president of the US
Board, she is together with her business partner
Nico Broersen, responsible for the strategy and
development of People 4 Earth worldwide.
Martine Bloquiaux
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Ermelo, NL, EU Office 31 341 49 59 88 Mobile 31
611 34 62 96
Washington DC, USA Office. 1 202 558 7750 Mobile
1 484 716 4986
www.people4earth.org