Title: September 2005
1 2Forward Looking Statements
- Statements in this presentation may be
"forward-looking statements" within the meaning
of federal securities laws. The matters discussed
herein that are forward-looking statements are
based on current management expectations that
involve risks and uncertainties that may result
in such expectations not being realized. Actual
outcomes and results may differ materially from
what is expressed or forecasted in such
forward-looking statements due to numerous
potential risks and uncertainties including, but
not limited to, the need to manage our growth and
integrate new businesses, our ability to realize
anticipated revenues and cost efficiencies, our
ability to develop strategic relationships, our
ability to compete with other media, data and
Internet companies, technology risks, our ability
to obtain sufficient capital, the volatility of
our stock price, and other risks and factors
described in Hollywood Media Corp.'s filings with
the Securities and Exchange Commission including
our Form 10-K for 2004 as amended.
Forward-looking statements made during this
presentation speak only as of the date on which
they are made, and Hollywood Media Corp. does not
undertake any obligation to update any
forward-looking statement to reflect events or
circumstances after the date of this
presentation. - Because forward-looking statements are subject
to risks and uncertainties, we caution you not to
place undue reliance on any forward-looking
statements. All written or oral forward-looking
statements by Hollywood Media or persons acting
on its behalf are qualified by these cautionary
statements. -
3Table of Contents
Business Overview I Operations II Growth
Catalysts III Management Team IV Financial
Overview V
4Section I
Business Overview
5Business Overview Hollywood Media Corp. (HOLL)
Business Units(1)
Channel
- Internet (Broadway.com), Telephony
(1-800-Broadway), Groups (Theatre Direct)
Consumer Group (Broadway Cinema Ticketing and
Ad Driven Businesses)
Hollywood.com (Internet Ad Sales)
Hollywood.com Television
MovieTickets.com(2)
Movietickets.com(1)
Business Group (Data Licensing)
- Newspaper, Internet, Wireless, Theater Exhibitors
- Entertainment Industry, Search
- This Overview excludes the Intellectual Property
division which represented approximately 2 of
revenues in 2nd quarter 2005. - HOLL owns 26.2 of MovieTickets.com.
6Section II
Operations
7Broadway Ticketing
- Sells tickets for Broadway, Off-Broadway, London
and Toronto live theatrical events - Delivers approximately 84 of HOLL revenue
- Broadway.com and 1-800-Broadway
- Drives approximately 70 of HOLL Broadway
Ticketing revenues - Ticketing for consumers
- Theatre Direct International (TDI), the leading
wholesaler of Broadway tickets - Targets domestic and international travel
professionals including travel agencies, tour
operators, enterprises and educational
institutions - Drives approximately 30 of HOLL Broadway
Ticketing revenues - Broadway Ticketing heads a marketing co-op for
several leading Broadway shows which provides
marketing services (at their expense) to promote
ticket sales - Broadway Ticketing revenue growth Q2-05 vs. Q2-04
was 47, attributed in part to improved
conversion rates on a newly redesigned
Broadway.com website.
8Hollywood.com1
- Online entertainment destination
- Combines entertainment content from HOLLs Data
Business with original content - Strong URL
- Generates revenue through advertising sales
- Hollywood.com being redesigned top to bottom
- Planned launch before year-end 2005
- Features in-depth movie information, including
movie descriptions and reviews, movie showtimes
listings, entertainment news and an extensive
multimedia library - Strengthened Ad Sales Team
- Revenue Growth of Internet Ad Sales Division
- Q2-05 1.1 million vs. Q2-04 0.7 million, an
increase of approximately 40 - Through relationships with wireless carriers
ATT/Cingular, Sprint, and Verizon, Hollywood.com
provides a small-screen movie information
service (including local showtimes and tickets)
available on most data-enabled cell phones in the
U.S.
1Internet Ad Sales Division
9Hollywood.com Television
- Interactive Cable TV Channel
- FVOD (Free Video On Demand).
- Information on the latest movie releases along
with accurate, up-to-date movie showtimes for
local theaters. - Viewers select from a variety of video features,
including current movie trailers to movie
premiere coverage, celebrity interviews, event
coverage and more. - Hollywood.com Television is currently offered by
Cablevision Systems Corporation, Cox Cable,
Comcast, Insight, Mediacom, and Charter. - 13.5 million subscribers as of August 1, 2005.
- Advertisers have the ability to target specific
audiences and collect direct response data.
10MovieTickets.com
- A leading online ticketing destination is a
venture including several major theater
exhibitors (HOLL owns a 26.2 interest) - Receives a per ticket charge, plus generates site
ad revenues - Exclusive partnerships with several major theater
exhibitors, including AMC, National Amusements,
Consolidated, Pacific Theatres, and Marcus
Theatres - National US theater footprint, and recently
expanded to the UK - Theatres in all top 10 national markets
- Includes over 50 of the top 100 grossing
theaters in North America - Strategic Alliance with AOL MovieFone, including
strategic investment - AOL owns a 3 stake in MovieTickets.com, paid
8.5MM cash in June 2001. - MovieTickets.com acquired Moviefones movie
theater chain online ticketing agreements. - HOLL as well as the other venture partners do
not recognize any revenues or earnings of
MovieTickets.com.
11Data Syndication
- Units generate revenues from license fees from
newspaper companies, Internet companies, wireless
outlets and other media and information
businesses - Source Units Data for online and traditional
media distribution - CinemaSource largest supplier of movie showtimes
data in North America - EventSource local listings of sports, concerts
and other events - ExhibitorAds exhibitor-paid localized newspaper
ads, and other exhibitor marketing services - Baseline/StudioSystems Unit
- Comprehensive film and TV information database
- Customers include all of the major movie studios
in the U.S. - Generates recurring high margin revenue
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15Operational and Cost Savings Initiatives
- New Broadway Ticketing Software Upgrade
- will eliminate a portion of manual processing,
improve operational efficiency and reduce some
payroll costs - Data Business to Outsource a Portion of Data
Entry Processing - setting up operations offshore to take advantage
of lower labor costs - Offshoring Part of IT Software Development
- Other Potential Outsourcing Under Review
- SarBox and Accounting Expenses Decreasing
16Section III
Growth Catalysts
17Growth Catalysts
- Broadway Ticketing
- Recently added NYTimes.com as an exclusive
affiliate - Planned expansion into London with Theater.com
and Theatre.com URLs (estimated 650 million
total market size for London shows) - Data Licensing
- License Baseline data to expanding customer types
(i.e., Search) - Valuable Online Real Estate
- Hollywood.com
- Launching Redesign this year
- Strengthened Ad Sales Team
- Hollywood.com Television - cable
- Increase MSO distribution (footprint/eyeballs)
- Beginning to sell national advertising
18Section IV
Management Team
19Management Team
- Mitchell Rubenstein (CEO)
- Founder of the Sci-Fi Channel, sold to USA
Networks - Built and sold three cable TV companies
- Chairman, Board of Advisors, Freeman Center for
Jewish Life at Duke University - University of Virginia School of Law (JD)
Masters (LLM) NYU School of Law - Laurie Silvers (President)
- Co-founder of the Sci-Fi Channel
- Board of Trustees University of Miami
- Board of Directors Economic Council of Palm
Beach County - Board of Directors International Children's
Blood Bank - University of Miami Law School (JD)
- Scott Gomez, C.P.A. (Chief Accounting Officer)
- Former accountant with Arthur Andersen LLP
- University of Florida, Masters in Taxation,
Fisher School of Accounting - Eric Illowsky (EVP, Strategic Development)
- Former executive with Cox Communications and USA
Networks - UCLA-Anderson School of Business, MBA Wharton
School at University of Penn, BS in Economics
20Management Team (Continued)
- Martin Greenberg (President of IP Division)
- Former Dean of the Grad. School of Political
Science at the University of Wisconsin - The leading anthologist in the field
- Brett West (President and Founder of Source)
- Former senior manager at Tribune Media Services
- Rafi Gordon (President of Baseline/StudioSystems)
- Co-Founded FilmTracker (now part of Baseline)
- Former Investment Banker with CSFB
- Matt Kupchin (President of Broadway Ticketing
Division) - Founder of BroadwayTheater.com (which was
acquired by Hollywood Media and integrated into
Broadway.com)
21Section V
Financial Overview
22Annual Revenues
Revenues in Millions
80
72.98
64.86
70
57.75
60
50.15
50
40
29.52
30
20
10.10
10
0
1999
2000
2001
2002
2003
2004
23Quarterly Revenues
24Revenues By Division
- Percentage of revenues by division for the three
months ended June 30, 2005
Of Revenues
2
4
10
Broadway Ticketing
Data Business
84
Internet Ad Sales
Intellectual Properties
Percentages are approximate.
25Select Financials
26Investment Conclusions
- A leading provider of entertainment information
and data and ticketing services - Capitalizing on the increasing demand for
entertainment data, online advertising and online
ticketing - Strong strategic relationships with leading media
and Internet companies - Strong growth
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