The Wild

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The Wild Wacky World Of Internet Business
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Internet Revenue

• Advertising
• ISPs currently generate highest revenue
• Top 10 ISPs account for 75 of subscribers
• ISP market volatile price a major consideration

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TOP ISPs
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Portals

• Entry points to Web
• Strong competition to be Home Page
• Portals generate high ad revenue

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ADVERTISING REVENUE

• 1994 development of html led to first boom in
  e-commerce
• Boom created dot-com millionaires, fueled by
  venture capital
• Faltering economy in 2000 leD to dot-com bust
• Recovery began in 2002 growth now mostly steady

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MSM Ad Revenue

• Newspapers 47.335 bn
• Television 44.293 bn
• Cable TV 23.654 bn
• Radio 19.640 bn
• Magazines 12.847 bn

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INTERNET AD REVENUE

• Banner ads
• Hit counts
• Search ads (largest revenue)
• Video audio ads growing

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Net top 10, in millions of visitors/month
Microsoft 501.7 Google 475.5 Yahoo 475.2 eB
ay 250.8 Time Warner 221.8 Wikipedia 171.9
Amazon 143.9 Fox Interactive 130.4 Ask
Network 110.9 YouTube 107.9
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Top 10 page views, in billions

• Yahoo 345.5
• MySpace 250.7
• Google 147.7
• eBay 143.3
• MSN/Windows Live 141.2
• AOL 73.1
• Craigslist 27.1
• Nickelodeon 24.7
• Comcast 23.5
• Microsoft 23.2

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Mainstream Media Net

• Most mainstream outlets not making much money on
  Net offerings
• Still, feel compelled to have a presence, even at
  a loss
• Considered investment for future

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IMPACT ON MSM

• Traffic to individual non-MSM sites may be
  smaller
• But cumulative effect of Web as a whole is
  substantial

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Public Sphere Concerns

• Digital divide
• SES (socioeconomic status)
• Education
• NET NEUTRALITY IS KEY