Using Blogs and Wikis to communicate with Clients

1

• Using Blogs and Wikis to communicate with
  Clients
• Chelsea Harper (CQU)
• Kate Watson (USC)

2

• Introduction
• Once a new technology rolls over you, if youre
  not part of the steamroller, youre part of the
  road
• Stewart Brand

3

• Section 1 Setting the Scene
• Why Blogs, why Wikis and what is the difference?
• Web 2.0
• Library 2.0
• Librarian 2.0
• Librarian 2.0 and communication with clients

4

• Why Blogs, why Wikis and
• what is the difference?
• Both Blogs Wikis
• Support push-button publishing
• Foster online communication
• Can use RSS feeds to notify readers of updates

5

• BLOGS
• Post-centric chronological
• Guests can comment on posts, but cannot edit
• Software
• Blogger http//www.blogger.com/
• Serendipity http//s9y.org/ WordPress
  http//wordpress.org/

6

• WIKIS
• Page-centric
• Community-created content
• SoftwareMediaWiki http//www.mediawiki.org/
  SeedWiki http//www.seedwiki.com/ TWiki
  http//twiki.org/

7

• BLIKIS
• A mixture of blog and wiki functionality where
  articles are posted on a journal in date order,
  but remain editable by other users
• SoftwareWikiBlog http//www.wikiblog.com/

8

• Web 2.0
• an attitude not a technology
• Davis, 2005
• Communication and facilitating community are key
• Applications are about the user, sharing and
  participation

9
http//en.wikipedia.org/wiki/ImageWeb20_en.png
10

• Library 2.0
• Library 2.0 is a loosely defined model for a
  modernized form of library service that reflects
  a transition within the library world in the way
  that services are delivered to users. The concept
  of Library 2.0 borrows from that of Web 2.0 and
  follows some of the same underlying
  philosophieshttp//en.wikipedia.org/wiki/Library
  _2.0
• Library 2.0 Meme Map - http//flickr.com/photo_zoo
  m.gne?id113222147sizeo

11

• Librarian 2.0
• Subscribes to the Library 2.0 philosophy
• Understands the power of the web 2.0
  opportunities
• Abram, 2005
• It is essential that we start preparing to
• become Librarian 2.0 now
• Abram, 2005

12

• Librarian 2.0 and client communication
• Provides information where the clients live, in
  the online arena
• Communicates to connect people, technology and
  information

13

• Section 2 Implementations in Action
• Wiki as Community Library Space
• Wiki as Library Website
• Blog as online newsletter
• Blogs/Wikis to reach a target audience
• Blog/Wiki as Subject or Reference Guide
• Blog as OPAC
• Blog/Wiki for project communication

14

• IMPLEMENTATION 1 Wiki as Community Library Space
  
• Fostering online library communities
• The library web-space as the community web-space
• The community and the library writing content and
  communicating together
• Examples
• National Library of AustraliaTAKE PART
  Initiative Australia Dancinghttp//wiki.nla.gov.
  au/display/TP/Home
• Indiana University LibraryLibrary as Space
  Placehttp//libraryasspace.ulib.iupui.edu/index.p
  hp?titleMain_Page

15

• IMPLEMENTATION 2
• Wiki as Library Website
• Library website as community collaboration
• Monitoring Issues
• Locked pages?
• Examples
• Everest College Resource Centerhttp//everestlibr
  ary.pbwiki.com/
• USC Aiken Gregg-Graniteville Libraryhttp//librar
  y.usca.edu/index.php/Main/HomePage

16

• IMPLEMENTATION 3
• Blog as online newsletter
• Online newsletter
• Very popular
• Examples
• Bond University The Library Fileshttp//bulibra
  ry.blogspot.com/
• Whats new _at_ Easter Regional Librarieshttp//east
  ernregional.blogspot.com/

17

• IMPLEMENTATION 4
• Blogs/Wikis to reach a target audience
• Target communication for a particular audience
• Examples
• St Joseph County Public Library Game Blog
  http//www.libraryforlife.org/gameblog/
• Noosa Youth Readshttp//www.noysology.blogspot.co
  m/

18

• IMPLEMENTATION 5
• Blog/Wiki as Subject or
• Reference Guide
• Examples
• Ohio University Libraries Business
  Bloghttp//www.library.ohiou.edu/subjects/busines
  sblog/
• St Joseph County Public Library Subject
  Guideshttp//www.libraryforlife.org/subjectguides
  /index.php/Main_Page
• Ohio University Libraries Biz Wikihttp//www.libr
  ary.ohiou.edu/subjects/bizwiki/index.php/Main_Page
  

19

• IMPLEMENTATION 6
• Blog as OPAC
• Examples
• Plymouth State University Library
  Cataloguehttp//www.plymouth.edu/library/opac/

20

• IMPLEMENTATION 7
• Blog/Wiki for project communication
• Communicating news on a specific project/event
• A way to create buy-in
• Examples
• Epublications _at_ Bond Implementation
  Projecthttp//epublications.wordpress.com/

21

• Section 3 Putting It All Together
• Tips and advice
• Promoting your Communication Tool
• Strategic Management
• Risks
• Dont forget communication with internal clients
• Our Research
• WIKI - libraryblogswikis
• Resources
• Contact Details

22

• Tips and advice
• Control TechnoLust
• Have an agreed uniform library voice
• Be honest not phoney
• Update often
• To comment or not to comment?
• Use RSS

23

• Promoting your Communication Tool

24

• Promoting your Communication Tool

http//www.libraryforlife.org/
25

• Promoting your Communication Tool
• http//library.curtin.edu.au/

26

• Strategic Management
• Start with a clear objective why blog?
• Define the mission of your corporate blog
• Develop a strategic management plan to fit your
  blogs objective (written rules and policies
  governing usage and content)
• Use written blog rules and policy to control
  content, maximise compliance, and reduce
  liabilities.
• Establish a blog management team dont assign
  one individual the responsibility
• Support blog policy with employee education
• Flynn, 2006

27

• Risks
• Consider the risks involved in establishing a
  Business Blog
• Litigation Risks, Security Breaches, Discovery
  Disaster, Public relations Nightmares, Loss of
  Control, Productivity, Regulatory Violations,
  Splog
• Flynn, 2006
• Put blog best practice to work with the three Es
  of blog risk management
• Establish policy
• Educate employees
• Enforce policy with discipline, coupled with blog
  content management and monitoring
  technology.Flynn, 2006

28

• Our Research
• ALIA Ray Choate Scholarship 2005
• Investigating Blog and Wiki Technology for the
  Enhancement of Internal Reference Services
  Practices
• Survey of Australian University, Public and
  Special Libraries
• Information Online Conference presentation
  2007Blogs, Wikis and Reference Services
  Surveying the Australian Library Landscape

29

• WIKI - libraryblogswikis
• http//www.seedwiki.com/wiki/libraryblogswikis/

30

• Resources
• Abram, Stephen (2005). Web 2.0 Huh?! Library
  2.0, Librarian 2.0. Information Outlook, vol. 9,
  issue 12, p. 44. Accessed via ProQuest 13/5/06.
• Bisson, Casey (2006). Designing an OPAC for Web
  2.0. IUG http//homepage.mac.com/misterbisson/Pre
  sentations/IUG-2006May21.pdf
• Boeninger, Chad F.Using a wiki as a research
  guide a years experience, Library Voice blog,
  13 July 2006 http//libraryvoice.com/archives/2006
  /07/13/using-a-wiki-as-a-research-guide-a-years-ex
  perience/
• Boeninger, Chad F. A wiki as a research guide,
  Library Voice blog, 13 July 2005
  http//libraryvoice.com/archives/2005/07/13/a-wiki
  -as-a-research-guide
• Boeninger, Chad F. Blogs, Wikis, and IM
  Communication Tools for Subject Specialists,
  HigherEdBlogCon blog, 12 April 2006
  http//www.higheredblogcon.com/index.php/blogs-wik
  is-and-im-communication-tools-for-subject-speciali
  sts
• Chad, Ken Miller, Paul (2005). Do libraries
  matter? The rise of Library 2.0. Viewed at
  http//www.talis.com/resources/index.shtml
  30/3/06.
• Clyde, Laurel A. (2004). Weblogs and Libraries.
  Chandos Publishing, Great Britain.
• Davis, I., Talis, Web 2.0 and All That,
  Internet Alchemy blog, 4 July 2005
  http//internetalchemy.org/2005/07/talis-web-20-an
  d-all-that

31

• Resources
• Flynn, Nancy (2006). Blog Rules a business guide
  to managing policy, public relations, and legal
  issues. American Management Association, New
  York.
• Levine, Jenny (2006) Library 2.0 in the Real
  World, ALA TechSource blog, 30 January 2006
  http//www.techsource.ala.org/blog/2006/01/library
  -20-in-the-real-world.html
• Levine, Jenny Stephens, Michael (2006)
  Community Building Through Your Web SiteLibrary
  Blogs and RSS Feeds http//www.tametheweb.com/pre
  sentations/BlogsPLA06.pdf
• Miller, Paul (2005). Web 2.0 Building the New
  Library. Ariadne, issue 45, October. Viewed
  online at http//www.ariadne.ac.uk/issue45/miller/
  28/4/06.
• Miller, Paul (2006). Library 2.0 The challenge
  of disruptive innovation. Viewed online at
  http//www.talis.com/resources/index.shtml
  10/5/06.
• Miller, Paul (2006). Coming together around
  Library 2.0. D-Lib Magazine, vol. 12, no. 4.
  Viewed online at http//www.dlib.org/dlib/april06/
  miller/04miller.html 28/4/06.
• Notess, Greg R. (2006) The terrible twos Web
  2.0, Library 2.0 and More. Online, Vol.30 Iss.3
  May/Jun , pp.40-42.
• O-Reilly, Tim (2005). What is Web 2.0 Design
  patterns and business models for the next
  generation of software. Viewed online at
  http//www.oreillynet.com/lpt/a/6228 28/4/06.
• Stephens, Michael, Tame the Web blog
  http//tametheweb.com/

32

• Podcasts
• Brian Mathews (2006) Academic Library 2.0
  http//podcasts.alablog.org/blog/_archives/2006/5/
  10/1948388.html
• Library 2.0 Gang podcasts http//talk.talis.com/

33

• Contact Details
• Chelsea Harper
• Electronic Services Librarian
• Central Queensland University Library
• c.harper_at_cqu.edu.au
• Kate Watson
• RUBRIC Coordinator
• University of the Sunshine Coast
• kwatson_at_usc.edu.au
• http//www.seedwiki.com/wiki/libraryblogswikis/