Chapter 17 Managing Information

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Chapter 17Managing Information
Designed Prepared byB-books, Ltd.
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Moores Law
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Why Information Matters
After reading these sections, you should be able
to

• explain the strategic importance of information.
• describe the characteristics of useful
  information (i.e., its value and costs).

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Data versus Information

• Raw data facts figures
• Information useful data that influences choices

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Biz Flix Lorenzos Oil
Beyond the Book
Take Two Video Click
Do the scientists present data or information
during the symposium?
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Strategic Importance of Information
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First-Mover Advantage
1.1
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Cable versus DSL
Cable companies have invested 90 billion over
the last decade to create a first-mover advantage
in delivering high-speed Internet.
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Fast Facts on First Movers
ON AVERAGE
First movers earn a 30 market share. Later
movers earn a 19 share. Of market leaders, a
whopping 44 were first movers.
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Sustaining a Competitive Advantage
1.2
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Characteristics of Useful Information

• Accurate
• Complete
• Relevant
• Timely

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Costs of Useful Information

• Acquisition
• Processing
• Storage
• Retrieval
• Communication Costs

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Getting and Sharing Information
After reading these sections, you should be able
to

• explain the basics of capturing, processing, and
  protecting information.
• describe how companies can access and
  shareinformation and knowledge.

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Capturing Information
3.1
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10 Uses for RFID

• tracking computer equipment
• security access for employees
• EZpass on toll roads
• instant credit card payments
• cell phone SIM cards
• shipping labels
• preventing shrinkage
• tracking files
• collecting data on meeting participants
• customer loyalty cards (instead of a stamp)
• Source 10 Business Uses for RFID, Inc.,
  available online at http//technology.inc.com/mult
  imedia/slideshows/content/10-business-uses-for-rfi
  d.html/

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Processing Information Data Mining
3.2
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Unsupervised Data Mining
3.2
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Protecting Information

• Authentication
• Authorization
• Two-factor authentication
• Firewalls
• Antivirus software
• Data encryption
• Virtual private networks
• Secure Sockets Layer (SSL) encryption

3.3
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Tips for Protecting Data
Beyond the Book

• Rule 1 Understand the real value of data (not
  just the value of the disk its on) and treat it
  accordingly.
• Encrypt data.
• Track data that you send to someone else.
• Use a coding system to label the value of a disk
  or a memory stick.
• Source B. Worthen, Workers Losing Computer Data
  May Lack Awareness of its Value, The Wall Street
  Journal, 27 November 2007, B3.

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Accessing and SharingInformation and Knowledge
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Executive Information System (EIS)

• Uses internal and external data
• Used to monitor and analyze organizational
  performance
• Must provide accurate, complete, relevant,
  andtimely information to managers

4.1
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Characteristics of Best-Selling EIS
Ease of Use

• Few commands to learn
• Important views saved
• 3-D charts
• Geographic dimensions

Analysis of Information

• Sales tracking
• Easy-to-understand displays
• Time periods

• Compare to standards
• Trigger exceptions
• Drill down
• Detect alert newspaper
• Detect alert robots

Identification ofProblems and Exceptions
4.1
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Intranets

• Private company networks
• Allow employees to access, share, and publish
  information
• A firewall permits only authorized
  internalaccess

4.1
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Why Companies Use Intranets

• Inexpensive
• Increase efficiencies and reduce costs
• Intuitive and easy to use
• Work across all computer systems
• Can be built on top of existing network
• Work with software programs that convert to HTML
• Software is available at no cost or is less
  expensive

4.1
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Corporate Portals
4.1
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External Access and Sharing
4.2
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Benefits of External Access and Sharing
4.2
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Electronic Data Interchange (EDI)
4.2
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Web Services
Web Services
Using standardized protocols to describe data
from one company in such a way that those data
can automatically be read, understood,
transcribed, and processed by different computer
systems in another company.
4.2
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Extranet
Extranet
Allows companies to exchange information and
conduct transactions with outsiders by providing
them direct, Web-based access to authorized parts
of a companys intranet or information system.
4.2
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Sharing Knowledge and Expertise
4.3