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Who We Are

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60% CA/AZ fresh fruit market share. Extensive marketing network ' ... Source complementary and counter- seasonal, non-member fruit. Sunkist/Taylor, LLC ... – PowerPoint PPT presentation

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Title: Who We Are


1
(No Transcript)
2
Who We Are
  • Oldest and largest continually operating
    agricultural cooperative in the world
  • Begun in 1893 by California Citrus Growers

3
Where We Came From
  • CA Growers faced with
  • Low prices
  • Undeveloped markets
  • Fragmented selling and buying systems
  • Going broke

4
Consolidated Efforts
  • Sunkist Growers, Inc

5
Sunkist Today
  • Billion international market
  • Most widely recognized brands
  • 60 CA/AZ fresh fruit market share
  • Extensive marketing network
  • Real-time marketing/sales communication system
  • Unparalleled transportation system

6
Global Licensing
Millions of Sunkist-branded products in stores
around the world
7
Other Sunkist Initiatives
  • Sunkist Global, LLC
  • Source complementary and counter- seasonal,
    non-member fruit
  • Sunkist/Taylor, LLC
  • Fresh pre-cut fruits and vegetables

8
To Customers and Consumers
  • Quality
  • Safety
  • Dependability
  • and

9
Tradition
Premium Values
Grower Viability
Sales Velocity
10
Mission
  • To deliver the highest quality citrus fruit to
    our customers and the highest possible returns to
    our Growers.

11
Sunkist Structure
  • Federated non-stock
  • Not-for-profit cooperative marketing association
  • Three levels of membership

Sunkist Growers, Inc
District Exchange
Packinghouse
Grower
Grower
Grower
12
Affiliate Packinghouse
  • Harvest
  • Wash
  • Grade
  • Pack
  • Ship

13
District Exchanges
  • Non-profit cooperative association
  • Direct involvement with grower-members in
  • Representation
  • Voting
  • Distribution of sales proceeds

14
Sunkist Sales and Marketing
  • Oversees quality assurance
  • Protects against credit losses and guarantees
    full payment of fruit
  • Handles all claimswith a high success in
    settlement and return of funds

15
Grower Agreements
  • One year contract
  • Sunkist markets all fruit from contracted acreage
  • Proceeds returned through the District Exchanges
    and packinghouse to Growers
  • Operations funded through annual assessment

16
Current Membership
  • 15 District Exchanges
  • 30 individually owned and managed packing
    companies
  • 40 packinghouses
  • 3,000 CA/AZ Citrus Growers

17
Sunkist Board
  • Elected annually
  • Number of Directors varies from year to year
    since based on volume
  • Equitable representation
  • Size ranges from 24 to 28
  • Directors must be Sunkist Growers
  • Board selects President and CEO

18
Board Committees
  • Finance/Audit
  • Sales Policy and Marketing
  • Product, Research Technical Services, Licensing
    Brand Strategy
  • Governance
  • Executive

19
Governance Review
  • Two year review of policies
  • Board size
  • Flexibility
  • Adaptability
  • Decisions are objective, informed and for the
    good of Sunkist Growers as a whole

20
Drink an Orange
21
Products Plants
  • A home for our other fruit
  • Purchase of small marmalade factory Ontario, CA
  • Construction of second plant in Corona, CA
  • Third plant added in Yuma, AZ

22
Why Products
  • Keeps fresh packing lines moving by removing
    lower grades
  • Creates price floor, Growers receive compensation
    for all their fruit

23
Business Challenges
  • Fruit volume fluctuations from year to year
  • Low volume Freeze years
  • Operating fixed costs remain constant

24
Sunkist Evolved
  • Three plants consolidated into two
  • Ontario, CA
  • Tipton, CA
  • As consumer tastes moved, so did we
  • From Concentrate to NFC
  • From canning and bottling to bulk sales

25
Keeping the Balance
  • Capacity necessary to handle volume in large crop
    years
  • vs.
  • Covering cost of same capacity in small crop years

26
2007 Freeze
  • Lemon Extraction equipment installed at Tipton
    plant
  • Lemon shortage / optimum time to consolidate
  • Freeze
  • Lemon lines up and running
  • Study and decision by Board

27
Tipton
  • Consolidated plant
  • 15 increase in processing capacity
  • Economies of scale
  • Lower overhead per ton
  • Peel byproduct closer to Dairy customers

28
Sunkist Citrus Juice Oil
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