Southwest District Conference

1
Southwest District Conference 2001 Generational
Differences In The Workplace
2
Presentation Topics

• Internet Representation . . . . . . . . . . . . .
  . . . . 3
• Study Methodology . . . . . . . . . . . . . . .
  . . . . 11
• Population by Generational Group . . . . . . . .
  . 13
• Household Definition . . . . . . . . . . . . . .
  . . . . 17
• Money Management by Group . . . . . . . . . . .
  19
• Health Related Responses by Group . . . . . . .
  37
• Personal Success Statements . . . . . . . . . . .
  . 45
• Global/National Issues . . . . . . . . . . . . .
  . . . . 68
• Trust Statement by Group . . . . . . . . . . . .
  . . 84
• Conclusions . . . . . . . . . . . . . . . . . .
  . . . . . .107

3
INTERNET HOUSEHOLD REPRESENTATION
4
Annual Internet Usage Survey Summary

• Conducted by Decision Analyst using telephone
  interviews each October
• Summary information from the latest survey,
  conducted in October of 2000 included on the next
  few pages
• Data made available to help the reader identify
  and better understand the overall use of the
  Internet today and its ability to deliver a
  representative sample of respondents.

5
Internet Access By Age October 2000
6
Internet Access By Income
7
Internet Access By Education
8
Internet Access By Ethnicity
Small base sizes
9
Internet Activities Within The Past 12 Months
10
Generational Differences In The Workplace

• Total US compared to Central South West States

11
Methodology

• Upon accepting this speaking opportunity,
  Decision Analyst began developing an up-to-date
  look at differences/similarities between key
  generational segments of the United States
  population. A primary research screener was
  conducted among Internet panel respondents living
  in the United States.
• Panel Size Over 2,500,000 respondents
• Respondents Interviewed 3,202 (US) 481 (SW
  Central States)
• Fielded April of 2001
• Respondents were drawn from American Consumer
  Opinion Online, Decision Analysts
  representative panel.

12
Sample

• The final sample paralleled the latest Census
  data for age, ethnicity, geography, and income.
  

All Ages Except Poverty Era
13
Generational Groupings
Groupings Researched
Birth Date Definition Study Ages Used
Poverty Era Born Before 1922 Age 70 War
Children Born 1922 1945 Age 56
69 Original Baby Boomers Born 1946 1960
Age 41 55 Baby Boomers Born 1946 1964
Age 37 55 Generation X Born 1961 1982
Age 21 40 Generation Y/Adults Born 1981
1984 Age 18 24 Additional Groupings
Jones Born 1954 1965
Tweeners Born 1960 1965
Generation D Born Last 18 Years Generation
Y/Adults ages used for this survey vary slightly
from original definition
14
Generational Importance To Total U.S. Adult
Population
Information reported within this map
reflect respondent age importance by group.
Importance by group percentages are similar
to Projected 1999 US Census numbers
2000 Total U.S. Population 281,421,906 2000
Total U.S. Adult Population 209,096,906 From
Census Data
15
Generational Importance To Total South Central
States Adult Population
Information reported within this map
reflect respondent age importance by group.
Importance by group percentages are similar
to Projected 1999 US Census numbers
2000 Total Adult Population SW Central States
23,341,137 From Census Data
16
South Central States Population Importance To
U.S. Population (By Generation)
2000 Total Adult Population SW Central States
23,341,137 From Census Data
17
HOUSEHOLD DEFINITION
18
Lifestyle Status
19
MONEY MANAGEMENT
20
Average Household Income ( 000)
Question What is your households total annual
income before taxes?
21
Average Household Income ( 000)
100
90
80
70
54.1
60
50
40
30
20
10
0
Total
Poverty
War
Original
Baby
Gen X
Gen Y
Era
Children
Baby
Boomers
Boomers
Question What is your households total annual
income before taxes?
22
Supermarket Shopping Within Budget
Question When you go to the supermarket or
grocery store, do you take great care to keep
your overall purchases within a preset budget?
23
Supermarket Shopping Within Budget
Question When you go to the supermarket or
grocery store, do you take great care to keep
your overall purchases within a preset budget?
24
Monthly Spending Within Budget
Question Do you budget your monthly spending
and almost always stay within your budget?
25
Monthly Spending Within Budget
100
U.S.
90
SW Central
80
70
60
50
50
50
40
30
20
10
0
Gen X
Gen Y
Total
Poverty
War
Original
Baby
Era
Children
Baby
Boomers
Boomers
Question Do you budget your monthly spending
and almost always stay within your budget?
26
Unplanned Spending
Question Do you normally find a way to go out
with friends for spur-of-the-moment and special
occasions even if it means scrimping on other
budget items or going without until payday?
27
Unplanned Spending
100
U.S.
90
SW Central
80
80
80
71
68
66
63
64
63
70
64
64
64
60
60
60
50
40
30
20
10
0
Total
Poverty
War
Original
Baby
Gen X
Gen Y
Era
Children
Baby
Boomers
Boomers
Question Do you normally find a way to go out
with friends for spur-of-the-moment and special
occasions even if it means scrimping on other
budget items or going without until payday?
28
Regularly Saves Part of Pay
Question Do you almost always put part of your
pay into a savings plan of some sort?
29
Regularly Saves Part of Pay
Poverty
War
Original
Baby
Gen X
Gen Y
Children
Baby
Boomers
Boomers
Question Do you almost always put part of your
pay into a savings plan of some sort?
30
Percent Population With No Credit Cards
31
Percent Population with No Credit Cards
32
Percent Population with Credit Cards
33
Pays Off Credit Cards Almost Every Month
Question Do you pay off all of your credit card
charges almost every month?
Base Percent of population with credit cards
34
Pays Off Credit Cards Almost Every Month
100
U.S.
90
SW Central
80
73
69
70
55
60
47
46
45
50
40
39
38
37
40
30
20
10
0
Gen Y
Total
Poverty
War
Original
Baby
Gen X
Era
Children
Baby
Boomers
Boomers
Question Do you pay off all of your credit card
charges almost every month?
Base Percent of population with credit cards
35
Money Management Summary

• Generational differences concerning money
  management, do not appear as great as originally
  expected.
• Just half of us make and stay within a monthly
  budget.
• The younger we are, the more of us
• Alter our budgets to go out with friends on the
  spur of the moment.
• The older we are, the more of us
• Shop (supermarket) without staying within a pre
  set budget.
• Own credit cards.
• Pay off credit cards on a monthly basis.
• More Baby Boomers
• Save money on a regular and on going basis.
• Incur added and on going credit card debt.

36
Money Management Summary Continued. SC State
Exceptions

• Fewer SC state Baby Boomer, Gen X and Gen Y
  respondents have credit cards than their U.S.
  market total.
• More SC state Baby Boomer and Gen X respondents,
  than their U.S. market counterparts, let credit
  card debt accrue.
• More SC state Poverty Era respondents
• Refuse to alter budgets to go out on the spur of
  the moment.
• Continue a planned and frequent savings program.
• More SC state Gen Y respondents make and keep a
  monthly budget than any other group.

37
HEALTH RELATED
38
Exercises Or Works Out At Least 3 Times A Week
Question Do you exercise or work out at least
three times per week?
39
Exercises Or Works Out At Least 3 Times A Week
41
SW Central
Total
41
U.S.
49
Poverty Era
43
War Children
47
38
Original Baby Boomers
33
38
Baby Boomers
36
39
Gen X
40
47
Gen Y
51
0
10
20
30
40
50
60
70
80
90
100
Question Do you exercise or work out at least
three times per week?
40
Watches Diet Closely To Reduce Cholesterol
Question Do you watch your diet closely to help
reduce your cholesterol?
41
Watches Diet Closely To Reduce Cholesterol
44
SW Central
Total
44
U.S.
62
Poverty Era
59
War Children
63
41
Original Baby Boomers
42
40
Baby Boomers
39
35
Gen X
33
26
Gen Y
0
10
20
30
40
50
60
70
80
90
100
Question Do you watch your diet closely to help
reduce your cholesterol?
42
Within 10 Pounds Of Correct Weight For Height
Question Are you within 10 pounds of your
correct weight for your height?
43
Within 10 Pounds Of Correct Weight For Height
39
SW Central
Total
42
U.S.
43
Poverty Era
35
War Children
38
31
Original Baby Boomers
30
35
Baby Boomers
36
46
Gen X
46
59
Gen Y
0
10
20
30
40
50
60
70
80
90
100
Question Are you within 10 pounds of your
correct weight for your height?
44
Health Summary

• Only 4 in 10 of us take the time to stay in
  shape.
• More of our youngest and oldest take the time to
  stay in shape
• Less than half of us watch our diet for
  cholesterol. A great difference is apparent when
  comparing Original Baby Boomers and their older
  neighbors. A great number of Baby Boomers are
  not altering diet yet to counter the negative
  effects of cholesterol.
• Gen Y respondents living in the SC states are
  atypically concerned about the cholesterol issue.
  
• Only 4 in 10 of us are the correct weight for our
  height.
• More Gen Y followed by Poverty Era members are
  within the correct weight than any other group.
• Fewer Original Baby Boomers than any other group
  are not within 10 pounds of their correct weight.
• More Poverty Era respondents living in the SW
  Central states exercise or work out three or more
  times per week than any other group.

45
SUCCESS STATEMENTS
46
Employment
47
Respondents Employed Outside the Home
48
Respondents Employed Outside The Home
100
U.S.
90
80
70
60
50
40
30
20
10
0
Total
Poverty
War
Original
Baby
Gen X
Gen Y
Era
Children
Baby
Boomers
Boomers
49
Plans To Get A Promotion Within The Next Year
Question Do you expect to get a promotion at
your job sometime in the next year? Base
Group currently working
50
Plans To Get A Promotion Within The Next Year
100
U.S.
SW Central
90
80
70
60
50
40
30
20
10
0
Gen Y
Era
Children
Baby
Boomers
Boomers
Question Do you expect to get a promotion at
your job sometime in the next year? Base
Group currently working
51
Plans To Move To Another Company Within Next Year
Question Do you expect to quit your job and
move to another company within the next year?
52
Plans To Move To Another Company Within Next Year
Question Do you expect to quit your job and
move to another company within the next year?
53
Plans To Keep Working As Long As Able
Question Do you plan to keep working as long as
you are physically and mentally able? Against
only the total group currently working.
Indicates most respondents are over 65.
54
Plans To Keep Working As Long As Able
Question Do you plan to keep working as long as
you are physically and mentally able? Against
only the total group currently working.
Indicates most respondents are over 65.
55
Plans To Retire Before 60 Years Of Age
Question Do you plan to retire before you are
60 years old?
56
Plans To Retire Before 60 Years Of Age
100
U.S.
SW Central
90
80
70
60
50
40
30
20
10
0
Era
Children
Baby
Boomers
Boomers
Question Do you plan to retire before you are
60 years old?
57
Buying Or Owns Home They Live In
Question Are you buying or do you own the home
in which you live?
58
Buying Or Owns Home They Live In
100
U.S.
90
85
SW Central
80
80
66
64
66
70
63
62
62
60
51
47
50
40
28
30
20
10
0
Total
Poverty
War
Original
Baby
Gen X
Gen Y
Era
Children
Baby
Boomers
Boomers
Question Are you buying or do you own the home
in which you live?
59
Percent Of Population Who Do Not Drive
60
Percent Of Population Who Do Not Drive
61
Percent Of Population Who Drive
62
Drives Vehicle Manufactured Within Past 3 Years
Question Are you driving a vehicle that was
manufactured within the past three years?
Base Driving population
63
Drives Vehicle Manufactured Within Past 3 Years
Question Are you driving a vehicle that was
manufactured within the past three years?
Base Driving population
64
Lease Vehicle Driven Most Often
Question Are you leasing the vehicle you drive
most often?
Base Driving population
65
Lease Vehicle Driven Most Often
Question Are you leasing the vehicle you drive
most often?
Base Driving population
66
Success Statement Summary

• Two-thirds of US adults are employed outside the
  home.
• Professional and Technical positions rank as the
  number one occupational grouping (20).
• Management and Executive level occupations ranks
  as number two.
• Retirement claims 17 of the adult population
  with an additional 8 of us unemployed.
• Unemployment plagues greater percents of adults
  as we age.
• Members of all but the Gen Y group claim to
  already be retired.

67
Success Statement Summary Continued

• The younger we are, the more often we expect
• To retire young.
• To get a promotion in the next 12 months.
• To move on to new employment in the next 12
  months.
• The older we are, the more often we
• Own our own home,
• Drive a car.
• More members of the Gen X and Baby Boomers drive
  new cars by using auto leasing opportunities than
  any other grouping.

68
GLOBAL/NATIONAL ISSUES
69
Divorce As Soon As Possible If In Bad Marriage
Question If you were in a bad marriage, would
you get a divorce as soon as you possibly could?
70
Divorce As Soon As Possible If In Bad Marriage
SW Central
Total
U.S.
Poverty Era
War Children
Original Baby Boomers
Baby Boomers
Gen X
Gen Y
0
10
20
30
40
50
60
70
80
90
100
Question If you were in a bad marriage, would
you get a divorce as soon as you possibly could?
71
Know A Way To Return Schools To Safe Place Of
Learning
Question Do you know a way that the national
school system can be returned to a safe place of
learning?
72
Know A Way To Return Schools To Safe Place Of
Learning
SW Central
Total
U.S.
Poverty Era
War Children
52
Original Baby Boomers
Baby Boomers
Gen X
Gen Y
0
10
20
30
40
50
60
70
80
90
100
Question Do you know a way that the national
school system can be returned to a safe place of
learning?
73
Believe Drugs Should Be Legalized
Question Do you think that drug use should be
legalized?
74
Believe Drugs Should Be Legalized
SW Central
Total
U.S.
Poverty Era
War Children
Original Baby Boomers
Baby Boomers
Gen X
Gen Y
0
10
20
30
40
50
60
70
80
90
100
Question Do you think that drug use should be
legalized?
75
Believe Global Warming Will Negatively Affect
Life
Question Do you believe Global Warming will
change your life negatively within the next 10
years?
76
Believe Global Warming Will Negatively Affect
Life
Question Do you believe Global Warming will
change your life negatively within the next 10
years?
77
Importance Comparisons Total Population Versus
Voting PopulationLast National Election
Source Did you vote in the last national
election? scores weighted against total
population by group.
78
Importance to Total Voting PopulationLast
National Election
Source Did you vote in the last national
election? scores weighted against population by
group.
79
Normally Attend Church At Least Once A Week
Question Do you normally attend church at least
one time per week?
80
Normally Attend Church At Least Once A Week
SW Central
Total
U.S.
Poverty Era
War Children
Original Baby Boomers
Baby Boomers
Gen X
Gen Y
0
10
20
30
40
50
60
70
80
90
100
Question Do you normally attend church at least
one time per week?
81
Feel Good About Place In Life Right Now
Question Do you feel really good about where
you are in your life right now?
82
Feel Good About Place In Life Right Now
Question Do you feel really good about where
you are in your life right now?
83
Global Issues Summary

• The younger we are, the more we
• Believe we should not hastily leave a marriage
  that is not working.
• Believe we know a way to return schools to a safe
  place of learning.
• Believe drugs should be legalized.
• The older we are, the more we
• Actually go to the polls to vote.
• Attend church regularly and often.
• Baby Boomers are least likely to feel good about
  where they are in life right now.

84
WHO DO YOU TRUST?
85
Who Do You TrustList Of Groups/People
Your Company
United Nations
Parents
Corporations in General
FBI
DEA
Police
State Government
U.S. Federal Government
City Government
Groups listed in this section are listed in
descending order, from best to worst.
86
How Much Do You TrustYour Parents
No Trust
A Lot Of Trust
Question How much trust do you have in each of
the following?
87
How Much Do You TrustYour Parents
No Trust
A Lot Of Trust
U.S. SW Central
Question How much trust do you have in each of
the following?
88
How Much Do You TrustThe Company You Work For
No Trust
A Lot Of Trust
Question How much trust do you have in each of
the following?
89
How Much Do You TrustThe Company You Work For
No Trust
A Lot Of Trust
U.S. SW Central
Question How much trust do you have in each of
the following?
90
How Much Do You TrustYour Local Police
Department
No Trust
A Lot Of Trust
Question How much trust do you have in each of
the following?
91
How Much Do You TrustYour Local Police
Department
No Trust
A Lot Of Trust
U.S. SW Central
Question How much trust do you have in each of
the following?
92
How Much Do You TrustIn The F.B.I.
No Trust
A Lot Of Trust
Question How much trust do you have in each of
the following?
93
How Much Do You TrustIn The F.B.I.
No Trust
A Lot Of Trust
Question How much trust do you have in each of
the following?
94
How Much Do You TrustIn The D.E.A.
No Trust
A Lot Of Trust
Question How much trust do you have in each of
the following?
95
How Much Do You TrustIn The D.E.A.
No Trust
A Lot Of Trust
Question How much trust do you have in each of
the following?
96
How Much Do You Trust The United Nations
No Trust
A Lot Of Trust
Question How much trust do you have in each of
the following?
97
How Much Do You Trust The United Nations
No Trust
A Lot Of Trust
Question How much trust do you have in each of
the following?
98
How Much Do You TrustThe U.S. Federal Government
No Trust
A Lot Of Trust
Question How much trust do you have in each of
the following?
99
How Much Do You TrustThe U.S. Federal Government
No Trust
A Lot Of Trust
Question How much trust do you have in each of
the following?
100
How Much Do You TrustYour Local City Government
No Trust
A Lot Of Trust
Question How much trust do you have in each of
the following?
101
How Much Do You TrustYour Local City Government
No Trust
A Lot Of Trust
Question How much trust do you have in each of
the following?
102
How Much Do You TrustYour State Government
No Trust
A Lot Of Trust
Question How much trust do you have in each of
the following?
103
How Much Do You TrustYour State Government
No Trust
A Lot Of Trust
Question How much trust do you have in each of
the following?
104
How Much Do You TrustMajor Corporations In
General
No Trust
A Lot Of Trust
Question How much trust do you have in each of
the following?
105
How Much Do You TrustMajor Corporations In
General
No Trust
A Lot Of Trust
Question How much trust do you have in each of
the following?
106
Who Do You Trust Summary

• We Trust Our Parents Most.
• One-Third Of Us Totally Trust The Company We Work
  For.
• As Many And Often More Totally Mistrust
  Government Offices/Agencies Than Totally Trust
  Them.
• The Group Most Distrusted Is The United Nations.
• Corporations Are Distrusted By Almost As Many
  Americans As Is The United Nations.
• Corporations Are The Least Totally Trusted.

107
Conclusion

• Generational differences in action and opinion
  are not as diverse as initially expected.
• The younger adults and older adults tend to take
  better care of themselves within most aspects of
  life questioned.
• Baby Boomer respondents tend to be the least
  TOGETHER of all generations questioned.
• Workplace promotions are an important part of our
  work ethic, especially among the young adults.
• Many of us, more often younger than older, are
  making plans to move to another company in the
  near future.
• Many are retiring early.
• Many want to never retire.
• Trust scores remained similar among all
  generations.
• Parents are believed by most to be the most
  trustworthy.
• Most believe corporations to be the least
  trustworthy.
• It would be difficult to find a time when the
  public relations groups within corporations would
  be more needed.