This Is The Title Of My Presentation

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This Is The Title Of My Presentation

• This Is My Name

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Objective

• We hope to have thoroughly researched the
  relationship between community, athletic, and
  social activity on community newspaper
  readership. Specifically, we plan to closely
  analyze eighteen carefully selected forms of
  activity and determine what if any correlation
  exists between a single activity or combination
  of activities and aspects of community newspaper
  readership.

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Hypothesis

• Previous research in the field of community
  newspaper readership has provided conclusive
  evidence that high community involvement and
  activity leads to higher likelihood of community
  newspaper readership. While we strongly believe
  that we will reaffirm these previous findings, we
  further theorize that this premise is based upon
  a direct relationship that exists with specific
  activities and aspects of community involvement.

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Limitations

• Seasonal Bias
• Easter
• Weather
• Untruthful Responses
• Readership
• Education
• Income

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Recommendations

• These are the areas we find most significant
• Home Improvement
• Shopping
• Games
• Entertainment

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Home Improvement

• Have more feature stories regarding
• How to
• Where to go
• Who to call

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Home Improvement
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Shopping

• Online Missourian sponsors to gain internet
  shoppers attention.
• Free month of sponsorship, price for year after.
• Recurring section speaking about the online
  Missourian.

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Shopping
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Shopping
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Games

• Games
• Different How To each week section to teach
  people how to play a different game.
• Development of an online game forum where people
  can play each other via digmo.com.
• See video game numbers

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Games
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Games
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Entertainment

• Expand general entertainment sections
• Night Life
• Dining
• Numbers for dining out were high with both
  subscribers and non subscribers
• Bar specials
• Live Music
• Why?
• Large campus penetration
• drinkcolumbia.com, why does it exist?
• It gives the students what they want
• Get an edge over the Tribune

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Entertainment
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Recap

• More home improvement features
• Add shopping portals on websites
• More game features and a game forum
• More entertainment features

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The End