Digital Printing Solution for the 21st century

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Digital PrintingSolution for the 21st century ?

• Koen Maes
• IFRA Paris, March 2009

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www.corelio.be

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(No Transcript)
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An exercise in Process Management

• Suppose we had to bring news to readers in space
  or on the South Pole ?
• How would we organise ourselves if we would start
  distributing newspapers from scratch ?
• What if we had to re-think the way in which we
  bring our content to the public ?

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Market trends involved

• Drop in traditional sales
• Shift offline gt online
• Rapid consumption mobile
• Technological evolution
• Urge for more cost efficiency gt business model
• ECO-label (ISO14001)
• modern, simple, fast, cost efficient, green

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Traditional flow

• Logistic / Administrative / Financial
• L Printing Belgium/abroad gt road / air gt
  distributor gt POS
• (day-B) return unsolds
• A determine circulation gt communication gt
  shortage/too late/
• damaged gt sales/returns (timing ?)
• F Invoice gt Credit notes gt payment

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New flow the Portugal case

• L PDF overnight
• www.standaard.be
• gt digital printing in theoretically every
  possible location
• gt delivery to POS gt no returns
• A No administrative flow unless email with
  salesfigures
• F One way invoice

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Our solution

• Modest editor, not too much focus on export
• Shift from traditional flow to digital printing
  started many years ago
• PDF available gt simple flow
• Early availability
• Very low amounts possible
• High quality product (full quadri possible)
• Also weekend supplements and Sunday edition
• Cost model gt profit model, 0 risk no sales no
  cost, no returns/unsolds, alternative
  distribution network

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Portugal results

• Sales doubled
• Financials 2/copy cost gt 0.25/copy profit

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Steps to take Engage and see !

• Engage in new technologies as much as possible,
  learn and see what comes from it. 1st generation
  digital printing stapled, still unsolds,
• Roll out model in other countries with 0 or low
  sales
• Roll out model in a big market
• Use this kind of Digital Printing as a stepstone
  to further evolutions (printing on demand, news
  on screen, )

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www.corelio.beKoen MaesMgr. Salessupportkoen.ma
es_at_corelio.be 2.467.27.15 477.700.785
Dont miss .the Sojoez THANK YOU !