The World Has Changed

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The World Has Changed
Since 1996, NYTimes.com has been a leader in
online advertising solutions. Consumers have
changed Marketing has changed Online
advertising has changed
1996
1998
2004
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A Trusted Source
84 of registered users trust the news on
NYTimes.com more than on other sites.
NYTimes.com Unique Users Growth 1997 2003
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Sources Roper ASW Survey of NYTimes.com
registered users, July 2003 Chart Source
NYTimes.com Internal DDS.
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Why Do Readers Choose NYTimes.com?
88 rate the quality of the reporting on
NYTimes.com higher than on other sites.
NYTimes.com editorial awards 2003 EPpy Award
for Best Overall Newspaper Site from Editor
Publisher magazine 2003 EPpy Award for Best
Special Feature, for 102 Minutes Inside the
Towers multimedia feature from Editor
Publisher magazine 2003 Digital Edge (or
Edgie) award for Best Overall News Site from
Newspaper Association of America (NAA)s New
Media Federation 2003 Breaking News Award for
NYTimes.coms coverage of the war in Iraq from
the Online News Association (ONA) 2003
Excellence in Online Journalism Award from
National Press Foundation (NPF) 2003 Media
Tenors International Online Media Award
NYTimes.com Sales Awards ASPY Award for Best
Overall Web Site Representation from the Aspen
Group
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Sources Roper ASW Survey of NYTimes.com
registered users
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NYTimes.com Reaches an Audience of Top Influencers
According to Roper ASW, 50 of NYTimes.com
readers are Influentials. These readers are
affluent, educated and in positions of power and
leadership in their work and in their
communities. They are the leaders who are admired
by friends and colleagues. Educated 73
College Grads or Post-Graduate Affluent 32
have household incomes over 100,000
Worldwide Readership 13.6 million
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outside the U.S. in the U.S.
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Sources Roper ASW Survey of NYTimes.com
registered users Chart Source
Nielsen-NetRatings, December 2003
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The New York Times Audience Tops 16 Million

• The total combined audience of The New York
  Times, Including both NYTimes.com and the print
  newspaper in the U.S. equals 16.3 million
• Of that total audience, the duplication (people
  who read both online and print) is 16

NYTimes.com past 30 days readers
New York Times print yesterdays readers
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Among NYTimes.com Readers
Among New York Times Print Readers
27 of people who read NYTimes.com in the past 30
days, also read the NYT newspaper yesterday
30 of people who read the NYT newspaper
yesterday, also read NYTimes.com in the past 30
days
27
30
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Source Nielsen NetRatings _at_Plan, Fall 2003
NYTimes.com audience equals 10 million NYT
newspaper audience equals 9 million
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Connect With a Large and Influential Audience
NYTimes.com has an extensive database of
reader-supplied information allowing you to
access your ideal audience.
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Connect to People, Not Impressions
NYTimes.com is a leader in developing innovative,
results-driven advertising programs,
including Surround Sessions Control every
major ad position Maintain total share of voice
across consecutive pages of users session Site
Sessions Take Surround Sessions one step
further by targeting by Dayparts Reach readers
during the day, especially the at-work
audience Behavioral Targeting Pinpoint readers
based on demonstrated interests Place readers
into contextual categories based on editorial
usage
Surround Sessions Movie
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The Perfect Marketplace for Your Message
Automobiles Edmunds.com patented True Market
Value Tool Industry news and analysis
Robust database of reviews, advice and dealer
listings Business Marketplace and economic
news Personal finance columns linked to a
robust company research area Movies More
than twenty years of The New York Times
reviews Critic Picks with recommendation
from Times film critics Stephen Holden, Elvis
Mitchell and A.O. Scott Exclusive reader
forums Travel More than 400 worldwide
destination guides Online planning and booking
tools Virtual destination tours Real Estate
Largest database of residential and commercial
listings in New York Exclusive catalog of
luxury and vacation homes nationwide
Business Marketplace and economic
news Personal finance columns linked to a
robust company research area Travel More
than 400 destination guides Online planning and
booking tools Virtual destination tours
Movies More than twenty years of The New York
Times reviews Critic Picks with
recommendation from Times film critics Stephen
Holden, Elvis Mitchell and A.O. Scott Exclusive
reader forums
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Dynamic Advertising Programs
NYTimes.com is a leader in developing and
implementing a variety of online advertising
units and programs from traditional formats to
groundbreaking innovations. HomePage
Positions Full-Page Interstitials Pop Ups/Pop
Unders Video Ads Search Sponsorships Site
For A Day Text Links Partner Registration
Boxes Sponsored Archives
Half page
Interstitials
Dhtml
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Enhance Your Advertising Message
Benefit not only from our extensive marketing
experience, but also from our trusted
brand. Leverage 150 years of content for a
custom Sponsored Archive Exclusive environment
to fully integrate your message Build around
the image of your brand or product
Sponsored Archives
Crossword Puzzles
Sweepstakes
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Reach Out To Your Audience
NYTimes.coms suite of e-mail products brings the
quality and integrity of The New York Times
directly to readers inboxes.
Daily Newsletters Todays Headlines DealBook
Advertiser Exclusive Newsletters NYTimes.com Ad
Mail Great Getaways TicketWatch
Sophisticated Shopper
Weekly Newsletters In Advertising Circuits
Travel Dispatch DriveTimes Movie Update New
York Style Your Money Books Update
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FAQ Site Statistics
Q. How often is the site updated? A. NYTimes.com
provides continuous news coverage, updated every
10 minutes, which is 144 times each day. Q. Is
all of the content from The New York Times
newspaper available on NYTimes.com? A. Yes, all
of the newspaper contentincluding the Sunday
Magazineis on the site, with the exception of
some graphs and photos. In addition, the site
provides a variety of multimedia content and
useful tools, such as the ability to get mortgage
rates, look up movie show times and book airline
reservations, that can only be found
online. Q. Do you have to pay to read
NYTimes.com? A. No, the site content is free.
There is a nominal fee for archived
articles. Q. Why do you have to register to use
the site? A. Weighing the pros and the cons of
registration, NYTimes.com has determined from
the beginning that the value of the information
we learn about our readers and the ability to
offer demographic targeting to our advertisers
continue to make registration worthwhile.
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FAQ Audience Statistics
Q. How many people visit NYTimes.com? A. Over 1
million unique readers per day and over 10
million unique readers per month visit
NYTimes.com from the U.S. alone. Q. What
percentage of readers are in the NY DMA? A. 16
of the U.S. readers are in the NY DMA. Q. What is
the duplication with The New York Times
newspaper? A. 26 of NYTimes.com readers also
read The New York Times newspaper daily. Q. What
is the average age of NYTimes.com readers? A. The
mean age is 43 years. Q. What is the average
annual HH income of NYTimes.com readers? A. The
mean HH income is 86,648. Q. What is the
education of NYTimes.com readers? A. 73 are
college graduates and 44 have post-graduate
education. Q. What is the reach of
NYTimes.com? A. NYTimes.com is the 1-reaching
newspaper site on the Web, and has been for
years. In July, the site reached 6 of all online
users in the U.S.
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Source Nielson-Net Ratings, January 2004 _at_Plan,
Winter 2004
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• The top four most popular (or least unpopular)
  Web ad formats are
• Banners
• Skyscrapers
• Pop-in Between Ads / Interstitials
• Ads with Audio

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