Building People's Loyalty And Commitment To The Industry

1
"Building People's Loyalty And Commitment To The
Industry"

• The Retention and Development
• of Human Talent in an Organization
• Marcel Schneider
• CEO
• TUI China Travel Co. Ltd

2
TUI Group
TUI AG
51
100
TUI Hotels Resorts
Hapag-Lloyd AG
TUI Travel PLC
49
First Choice share-holders

• Various legal entities, ranging from 50 - 100
• No. 1 leisure hotelier in Europe
  
• 11th largest hotel group in the world with 13
  brands in 29 countries

• Shipping
• Ranked no. 5 worldwide by TEU capacity
  

• Merger of TUI AGs tourism business (except for
  hotels) with FC Holidays PLC
• Stock exchange on 03 Sept 2007
  

3
Turnover of 17.6 billion Euros
Turnover 2006 (in billion Euros)
17.6
Thomas Cook MyTravel
12.0
Carnival
8.8
JTB
7.9
Turnover compared to TUI Travel PLC
Rewe
4.2
Kuoni
2.5
Expedia
1.6
TUI Tourism revenue excludes the hotel division
and the financial year ends 31 Dec 2006 while the
First Choice financial year ends 31 Oct 2006.
TUI Tourism ??????????,??????2006?12?31?First
Choice??????2006?10?31?? JTB fiscal year ends
31 March. JTB??????3?31?? Note all exchange
rates as of 10 April 2007 except for TUI Travel
PLC, which is extracted from the investor report
dated June 2007. ????TUI Travel
PLC,????2007?4?10??????2007?6???????
4
TUI China
Founded December 1, 2003 Business Fields
Inbound travel Tour
operations MICE, and Cruises
Top 100 International Travel Agencies Position
2005 no. 95, 2006 no. 76 Inbound Growth p.a.
More than 70
5
HR Requirements for Chinas Emerging Travel
Industry

• Specialized professionals in the fields of
  incoming, domestic and outgoing tourism.
• Challenges on industry professionals innovating
  traditional business structures, achieving higher
  quality standards and delivering solutions for
  diversified product demands.
• Crucial skills will be a strong and creative
  exposure to customer service, a high degree of
  destination knowledge, product innovation and
  organization skills according to international
  standards. Travel professionals will have to be
  able to realize and adjust to frequent new trends
  and changes more than anywhere else in the world.
  
• The most critical professional profile in the
  tourism industry in the coming years are related
  to business and sales development (direct, retail
  and online).
• As new niche markets are evolving (MICE, cruises,
  etc.), specialized travel professionals need to
  be qualified in time.

6
Specific HR Issues in Chinas Travel Industry
1 - Retention

• Travel industry Peoples business
• Fierce competition for qualified travel
  professionals
• Compensation, benefits incentives
• Perspectives for professional advancement and the
  future of the company as a whole

7
Specific HR Issues in Chinas Travel Industry 2
- Development

• Commitment through monetary benefits as an
  essential prerequisite
• Training (language, management IT skills)
• Improvements on destination knowledge
• - familiarization trips within China and
  abroad
• - training in TUI DMCs overseas
• Personal career planning
• Partnerships with universities to affect the
  development of travel professionals as early as
  possible
• Team building