The history of lagoons and tourism stragegies

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• The history of lagoons and tourism stragegies
• Marco Dorka
• Vorpommern Tourism Development plc

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Aim of the concept Finding strategies for a
sustainabble tourism development by using the
culturell herritage of the three lagoons
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The Region at the Curonian Spit
Neringa
Silute
Matrosowo
Zelenogradsk
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The Region at the Vistula Lagoon
Kaliningrad
Balga
Sztutowo
Elblag
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The Region at the Szczecin Lagoon
Wolin
Usedom
Police
South coats of Szczecin Lagoon
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Short review tourism development
Klaipeda
1623 beds 85.685 arrivals
Lithuanian State Department of Tourism, Manual
2006 State Department of Tourism, Tourism
Statistics 2004 (Figure shows hotels and
guesthouses)
Neringa
Silute
161 beds 5.912 arrivals
2651 beds 20.010 arrivals
Matrosowo
Zelenogradsk
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Beds and overnights in Hotels and Pensions
Kaliningrad
Regional Administration Kaliningrad Oblast, Ms.
Drutman
16.325 beds 333.100 arrivals
Balga
Sztutowo
Elblag
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Beds and overnights in Hotels and Pensions
Kamienski Powiat 22.015 beds 229.117 arrivals
Usedom
Wolin
Kaiserbäder 13.770 beds 366.711 arrivals
Statistisches Landesamt MV 2005 Statistical
Office Stettin 2005
Swinoujscie 8.870 beds 119.631 arrivals
Usedom city
123 beds 2.778 arrivals
Police
261 beds 7.962 arrivals
Ueckermünde, Torgelow, Pasewalk 1.795 beds
41.380 arrivals
South coast of Szczecin Lagoon
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Infrastructure and services
Neringa
Silute
Some services. lack of infrastr.
Very good services / infrastr. good developed
Matrosowo
-none
Zelenogradsk
some services lack of infrastructure
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Infrastructure and services
Good services/ lack of infrastructure
Kaliningrad
Balga

• none

some services lack of infrastructure
Good services/ lack of infrastructure
Elblag
Sztutowo
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Infrastructure and services
Usedom
Wolin
Very good services /infrastructure
Good services/ lack of infra.
Police
Some services/ lack of infra
Good services / infra
South coats of Szczecin Lagoon
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Using of histoy for tourism
Neringa
Silute
good used
very good used
Matrosowo
Zelenogradsk
- none but big potential
very little
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Using of history for tourism
Kaliningrad
very little
Balga
- none but big potential
Sztutowo
Elblag
good used
good used
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Using of history for tourism
Usedom
Wolin
good used
very little
Police
South coats of Szczecin Lagoon
very little
very little
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Conclusion
Tourism structure Travel motivation recreation,
nature, beach, sun Cultural aspects influence
travel decission Concentration of tourism
overnights at coastline and in cities Especially
in region of Kaliningrad and Curonian Spit High
dependence on one market nostalgia tourism from
Germany, downtrend because of aging
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Conclusion
Infrastructure Concentration of tourism
infrastructure on costal lines Big gap in service
and quality of infrastructure Big problems by
using the waterways crossing the border (no EU
and no Schengen) There are only a few kilometers
distance from the coastline to the hinterland
Different countries and different political
systems that makes a common development difficult
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Conclusion

• Cultural potential
• High protected nature and a lot of natural
  points of interest at the coastline and
  hinterland in all regions
• Different countries and different political
  systems that makes a common development difficult

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WHAT TO DO?
Strict development of the hinterland region as a
unique Region by using the history No
development as a simple tourism region Finding
of unique tourism products that makes the
region interesting Using the marketing potential
of the coastline in co-operation with the
hinterland
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WHAT TO DO?

• Which fields of products can develop the regions
• Fishing and angling
• Booting and transportation of gods, shipbuilding,
  navigation
• Ancient people (Slaves, Wikings, Prussians)
• This three product groups can develop the
  tourism in the hinterland and bring a benefit to
  the coastline regions.

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Fishing and angeling
Shipbuilding and navigation systems
Ancient people
Topics
Events (Vicings festival, music festival,
historical city festival etc.)
Objective
Historical ensemble (architecture, villages etc.)
Historical objects (museums, monuments, sites
etc.)
Thematical routes, boat-, bicycle-, hiking tours,
participating events like boat building workshop,
guided tours
Activities
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Workshop

• You are very much invited in creating new
  products for the regions in our workshop at
• Thank you for your attention
• Marco Dorka