I had a hard morning.

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I had a hard morning.
How about you?
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(No Transcript)
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'Experiences are as distinct from services as
services are from goods.' ?
Joseph Pine James GilmoreThe Experience
Economy
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values
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?
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truth
faith
audacity
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truthfaithaudacity

• sharing of self
• willingness to question
• faith to create quiet space
• sharing faith philosophy
• whispering
• giving instructions
• different than the usual

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truth faith audacity
gathering
target needs
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target needs
giving
recieving
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'Products are made in the factory, but brands
are created in the mind.'
Walter Landor,Landor Associates
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values
brand
experience
marketing
loyalty
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brandlogo visual Identity mission brand
promise tag line
experiencesales/marketing processescustomer
serviceinternal processes/HRdelivery of good or
servicecustomer appreciation
marketingprinted materialswebsiteadvertising/pr
networking/strategic alliances philanthropy
loyaltysale closedrepeat businessreferrals
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"A brand is a living entity - and it is enriched
or undermined cumulatively over time, the product
of a thousand small gestures"
Michael Eisner, CEO Disney
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Eating Disorders Outreach
Mercy Association
WiawakaHoliday House
BEF
CFF
Kids
BCBS
Parsons Child Family Center
BigFunBox
Nonprofits
Spiral Design
Flagler College
PrinterPhotographers
gathering
Harrington Design
Riverside Arts
AIGA
MOCA
JAX Library
Bowne
Beaches Arts
Mohawk
PrinterPhotographersPR
Bof E
HOW
FCCA
SBA
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Benefits
Space
Personal Life
Financial
Business Evolution
Happy Life Good Business
E-mail
Staffing
Relationships
Team Development
Internet Development
Website
Marketing
Coaching Workshops
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What Do You Need?

• One on One conversations?
• Where are you going?
• Are you a private person?

• Group Discussions?
• Still trying to figure it out?
• 3. Are you an outgoing person?

OR
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Prospect Generation
website networking philanthropy
advertising pr alliances
coaching
product
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whoshelping who?
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'Customers must recognize that you stand for
something.'
Howard Schultz, Starbucks
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Starbucks Mission Statement Establish Starbucks
as the premier purveyor of the finest coffee in
the world while maintaining our uncompromising
principles as we grow. The following six guiding
principles will help us measure the
appropriateness of our decisions Provide a
great work environment and treat each other with
respect and dignity. Embrace diversity as an
essential component in the way we do business.
Apply the highest standards of excellence to the
purchasing, roasting fresh delivery of our
coffee. Develop enthusiastically satisfied
customers all of the time. Contribute
positively to our communities and our
environment. Recognize that profitability is
essential to our future success. Starbucks
Environmental Mission Statement Starbucks is
committed to a role of environmental leadership
in all facets of our business. We fulfill this
mission by a commitment to Understanding of
environmental issues and sharing information with
our partners. Developing innovative and
flexible solutions to bring about change.
Striving to buy, sell and use environmentally
friendly products. Recognizing that fiscal
responsibility is essential to our environmental
future. Instilling environmental responsibility
as a corporate value. Measuring and monitoring
our progress for each project. Encouraging all
partners to share in our mission.
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• Monday, Feb. 11, 2008
• Howard Schultz Transformation Agenda
  Communication 5   
• Dear partners, Over the past couple of weeks, I
  have spoken with you about our plans to transform
  our company and to be laser focused on our
  customers. Today, I am pleased to share with you
  another action that will enrich the Starbucks
  Experience through innovation. I am very excited
  to announce that we have expanded our existing
  long-term relationship with ATT by adding Wi-Fi
  services within our U.S. company-operated stores.
  This will allow us to evolve our in-store
  offerings to provide a high-quality Wi-Fi
  experience that both you and our customers will
  enjoy. Beginning this spring, our new Wi-Fi
  program will offer free and easy internet access
  on a high-quality network. We will offer two
  hours of free Wi-Fi service per day for
  registered and active Starbucks Card holders as a
  gesture of appreciation to our loyal
  customers. We would also like to extend our
  appreciation to our partners who make the
  Starbucks Experience happen in our stores every
  day. Also beginning this spring, all U.S.
  Starbucks partners will receive complimentary
  ATT Wi-Fi accounts and enjoy internet access in
  company-operated locations offering Wi-Fi
  access. We will be rolling out this service
  market-by-market to more than 7,000 Starbucks
  stores. We will be sure to communicate the
  details about your market through our regular
  store operations communications channels. 
• This is only the beginning! We will continue to
  renew our creativity and focus on our customers.
  I appreciate your ongoing commitment and passion
  when delivering the Starbucks Experience. 
• Onward,Howard 

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exellenceconsistency environment
Starbucks
target needs
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?

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emotions
drive
actions
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R O I

• Return on Investment

Rationalization of Intellect
Risk of Intimacy
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impact
measurement
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'The idea that business is just a numbers affair
has always struck me as preposterous. I'm
convinced that it is feelings - and feelings
alone - that account for the success of the
Virgin brand in all of its myriad forms.'
Richard Branson
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values
quality courage adventure learning
pleasure consistency value service humor
truth simplicity community faith celebration
health sustainability clarity creativity
fun tenacity honor respect abundance
growth family stability charity tenderness
humility luxury comfort spirit discovery
fulfilment inspiration presence agility
wisdom bravery history knowledge equality
affordability speed patience consciousness
variety specialized dependability detailed
emotions intellect evolution legacy
innovation
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values
actions
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Start end meeting with moment of
silence.Willing to go places that I do not
know exact results.Trusting instincts and
following them.Willingness to talk about
faith.
faith
gathering
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train all barristas wellemploy high levels of
designersuse on the finest ingrediantsask
for feedback
excellence
Starbucks
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marketingprinted materialswebsiteadvertising/pr
networking/strategic alliances
philanthropyexperiencesales/marketing
processescustomer serviceinternal
processes/HRdelivery of good or servicecustomer
appreciationloyaltysale closedrepeat
businessreferrals
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impact
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?

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actions
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Why are you here?
What do you need?
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(No Transcript)