Building Community your library TM

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Building Community_at_ your library TM

• Ann Andrusyszyn, CFRE
• Manager of Fundraising, Marketing
  Communications
• Barrie Public Library

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Overview

• Why build community ?
• Benefits
• Definition
• Examples
• How can we do it ?
• Step by step
• Marketing
• 10 Tips

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Why would you want to?

• Awareness
• raise profile
• Raise funds
• Raise value of the Library
• to Council
• to patrons
• Increase resources
• Increase opportunities

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What could be the benefits?

• Partnerships
• Sponsorships
• More volunteers
• Increased usage
• Increased public profile
• Increased funding

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Define community

• Patrons
• adults
• kids
• Surrounding area
• Local groups
• Other libraries
• Municipality
• County

• Business
• Chamber of Commerce
• BIA
• Board members
• Staff
• Volunteers

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Make your library

• the heartbeat of your community

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HOW?

• One step at a time
• Start at the centre and work outwards
• staff Board volunteers
• then look outside
• What will work for you?
• Marketing
• consistency
• persistence

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Getting started

• One step at a time
• Start small
• one programme or event
• a piece of equipment
• Read local newspaper and clip it!
• prospective sponsors
• who is spending on ads
• a need waiting to be filled?

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Through our volunteers

• Diversity
• age
• gender
• culture
• Skills
• Resources
• Contacts

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Through partnerships

• At BPL
• Barrie Folk Society
• host events
• Schools
• BoB
• Barrie Jazz Blues Festival
• host venue
• Ducks Unlimited Canada
• Large gift in-kind
• Local businesses
• Programme and event sponsorship

• Local groups
• Schools
• Festivals
• National organisations
• Local business

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Through sponsorships

• Programmes
• Events
• Outreach
• Brochures
• Newsletter
• Equipment

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Marketing

• Draws everything together
• Supports all departments
• Success breeds success
• Can be scary buzzwords!
• branding
• corporate culture
• good corporate citizen
• thinking outside the box

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Marketing methods

• Brochures
• Flyers
• Newsletter
• Word of mouth
• Bulletin Board
• Website
• E-mail
• Social networking
• Facebook
• Twitter
• Media
• print
• radio/television

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Marketing opportunities

• Within the Library
• Canadian Library Month
• OPL Week
• Freedom to Read Week
• Canadian Childrens Book Week
• Teen Read Week
• Outside
• Schools
• Expos
• Festivals

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Target markets

• Existing patrons
• kids
• youth
• seniors
• Business
• Schools
• Municipality
• Community

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Reminder

• Consider all aspects
• Look outside your organisation
• Consistent image
• consider branding
• Staff buy-in
• Small steps are important
• Be innovative
• think outside the books
• Be proactive
• take that first step

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Top 10 Tips you can start now

• Be supportive of development
• Support marketing efforts in your library
• Learn the lingo
• Infomercial
• Choose one library event and make it a big deal

• Make friends with your local journalist
• Write a book review for local publication
• Connect! Network! Follow-up!
• Join local Chamber/BIA
• Best foot forward

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Thank you for your time

• Questions?
• Comments?
• Ann Andrusyszyn
• [phone] ext. 7040
• aandrusyszyn_at_barrie.ca