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Marketing Your Property

• Two Key Questions
• What is the market value of your property?
• How can I effectively market your property?

Id like to demonstrate how I can effectively
market your home firstand then discuss the
pricing?
YOUR OBJECTIVES
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In my experience, the most common objectives
sought by my clients are

• Getting the best possible price for your
  property.
• In the least amount of time.
• With a minimum amount of inconvenience.

Would these objectives describe your immediate
concerns?
YOUR OBJECTIVES
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My guarantee in marketing your property is that

• You will always know what actions are being taken
  to sell your home.
• I will provide you with regular updates onour
  progress.
• I will keep you informed on the changingmarket
  conditions.
• I will keep you up to date on what other homes
  are selling for.

YOUR OBJECTIVES
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Id like to introduce you to the exclusive Royal
LePage Carriage Trade program
Carriage Trade is a luxury home marketing program
designed to offer the most distinguished homes in
Canada to discerning buyers from around the world.
Only exceptional properties qualify for the
Carriage Trade program homes of distinction
that stand apart from the rest of the market.
YOUR OBJECTIVES
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Now, let me explain why your property should be
listed as a Carriage Trade home

• Your residence meets the criteria required
• to be listed as Carriage Trade, including
• Location Your residence is situated in a
  distinctive, prestigious neighborhood.
• Amenities Your residence possesses features
  that make it unique and a privilege to live in.
• Price Your residence can be listed at an amount
  that is four/three times greater than the average
  price in this market.

YOUR OBJECTIVES
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Let me demonstrate how by utilizing the Carriage
Trade program, I will be able to meet your
objectives

• I will leverage the unique, exquisite Carriage
  Trade marketing tools such as
• Distinctive Carriage Trade Lawn Sign
• Carriage Trade marketing materials
• Carriage Trade newspaper ads
• In-depth knowledge of your neighborhood and
  high-end buyers
• Extensive Internet promotion

By combining the basic real estate services with
the Carriage Trade marketing program, Ill
uniquely position your property in the
marketplace. Let me tell you a little more about
the Carriage Trade marketing strategy.
MY SERVICES
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Carriage Trade Distinctive Lawn Signs
Homes of distinction need signs of distinction.

• The Carriage Trade lawn sign has been designed
  with this in mind
• Unique black background demands attention
• Reflective finish on the logo ensures optimal
  night time viewing
• Image of powerful horse on sign confirms that
  your
• home is indeed a property worthy of consideration

MY SERVICES
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Carriage Trade Marketing Materials
Carriage Trade custom designed brochures allow me
to market directly to luxury home buyers.

• Carriage Trade materials are
• Unique for each Carriage Trade property
• Designed to highlight the features and draw
• attention to the propertys unique
  characteristics
• Designed with an emphasis on luxury
• Printed on the highest quality stock paper

MY SERVICES
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Carriage Trade Newspaper Ads
Ill make sure that your home is advertised in
all the right places.
Carefully selected newspapers and magazines
that appeal to discriminating purchasers
interested in the finest homes on the market.
MY SERVICES
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www.royallepage.ca

• The centerpiece of my marketing success is
  www.royallepage.ca.
• Using royallepage.ca I will
• Demonstrate the full value of your property and
• Attract and retain luxury buyers
• Let me explain how it works.

MY SERVICES
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AnytimeAnywhereMarketing
www.royallepage.ca is Canadas leading
real estate website.

• Potential luxury buyers will be able to easily
  find detailed information on your property
  through our search functionality

MY SERVICES
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Demonstrating Value
It is value demonstrated that helps us get top
dollar foryour property.

• Multiple interior and exterior photos help us
• demonstrate the properties unique appeal and
• present it to its fullest potential.
• Slides shows (a Royal LePage exclusive) bring
  your
• luxury property to life for the buyer.
• Web commercials that allow us to highlight all of
• your homes features

MY SERVICES
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Property Value

• There are two parts to a Carriage Trade
• properties value
• The physical features a buyer can see at your
  address
• The location of your property.
• Ive just shown you how we demonstrate
• the first part. For the second part, your
• neighborhood features, I have access to
• an assortment of tools that allow me to
• intricately know the luxury market in your
• area, including
• The Royal LePage Survey Of Canadian House
• Prices
• Carriage Trade Luxury Home Report
• Multiple Listing Service (MLS)

MY SERVICES
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Out of town luxury buyers

• As a Royal LePage Realtor I have access to a
  superior Canadian, International and Corporate
  Referral Network which will give your property
  exposure to affluent, discriminating buyers
  around the world.
• Royal LePage Corporate Relocations is the largest
  and most dedicated relocation company in
  Canada.
• Royal LePage is the exclusive Canadian member of
  Leading Real Estate Companies Of The World, the
• worlds largest referral network.
• Royal LePage is one of the largest real estate
  networks in Canada with over 11,000 sales
  associates.

MY SERVICES
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The Royal LePage Advantage

• Canadas oldest most recognizable name in real
  estate
• An industry leader in technology and customer
  satisfaction
• The most productive top producers in the business
• Unlimited resources working to turn your for sale
  sign into a sold sign

Im sure you would want and expect that kind of
service from the agent you choose to represent
you, wouldnt you?
MY SERVICES
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In Summary

• In Summary, you have seen
• How I can sell your property at the highest
  possible price.
• How I will sell your property in the shortest
  amount of time.
• How I will sell your property with the most
  favorable terms.
• How I will add extra value to the sales process
  by listing
• your home as a Carriage Trade property.

SUMMARY
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Let me ask you
If we can agree on price, is there any reason why
you wouldnt feel comfortable in hiring me and my
company to represent you in the sale of your
property?
SUMMARY
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Lets Talk
Lets now talk about the market value and what my
careful market analysis indicates
SUMMARY
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Carriage Trade Criteria

• Since only exceptional residences
• qualify for the Carriage Trade program,
• each residence must meet a set criteria
• prior to listing
• Location The residence is situated in a
  distinctive, prestigious, sought-after
  exclusive neighborhood or on prized acreage
  or land.
• Price The residences listing price is four
  times greater than the average residential
  price as determined by your local real
  estate board in the following markets
• Vancouver, Victoria, Greater Toronto Area,
  Montreal, Calgary
• The residences listing price is three times
  greater than the average residential price as
  determined by your local real estate board
  in all other markets
• Carriage Trade properties must also meet criteria
  based on, property, amenities, design and
  history.

YOUR OBJECTIVES
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Canadas Finest Luxury Home Program