Boston Trade

1
Boston Trade Cultural Promotion

• 2005 Nunavut Trade Show
• Conference Session 1
• May 10, 2005

2
Intro

• Purpose
• Background
• Partners
• Events
• Cost-Benefit
• Long Term Strategy

3
Purpose

• Partnership with Government of Canada and
  Government of Nunavut
• Promote Nunavut businesses and products in the
  New England area
• Key sectors
• Arts Crafts
• Fisheries Game Meat
• Tourism
• Create long-term, sustainable economic
  development benefits for Nunavut

4
Background

• In 2001, Honourable Ron Irwin, Canadian Consul
  General in Boston, proposed an economic and
  cultural promotion project for 2004
• Work began on staging Nunavut Collection from
  Prince of Wales Museum in Yellowknife at Peabody
  Essex Museum
• This would be the first exhibition of the
  collection outside Canada

5
Partners

• Canada
• Indian and Northern Affairs....110,000
• Heritage Canada .. 40,000
• International Trade Canada.... 92,000
• Foreign Affairs Canada.... 20,000
• Nunavut
• Culture Language Elders Youth.400,000
• Economic Development Transportation.71,500
• Department of Environment..15,000
• Nunavut Tunngavik Inc. 19,000

6
Participants

• Nunavut
• Nunavut Development Corporation
• Nunavut Tourism
• Members from Nunavut Arts Crafts Association
• USA
• Peabody Essex Museum
• The Constance Killam Trust
• The Elizabeth Killam Rodgers Trust

7
Promotion Events 2004/05

• Arts
• Boston Gallery Buyers Trip to Nunavut
• June 2004
• Boston International Fine Arts Show
• Nov. 2004
• Our Land at Peabody Essex Museum
• Nov. 2004 Jan. 2005
• Inuit Images Art Gallery Show Sale
• Dec. 2004
• Northern Journey Pucker Gallery
• Feb. 2005

8
Promotion Events 2004/05

• Fisheries
• Boston International Seafood Show, March 2004 /
  05
• Performing Arts
• Boston Canada Clubs Christmas Event, Dec. 2004
• Tourism
• Canadian Tourism Commission Luncheon, Jan. 2005
• Trade Meetings Nunavut Arts Tourism Business

9
Fisheries Boston International Seafood Show

• 2005
• Sales 372,000 CN
• Nunavuts first booth presence
• New canned product Nunavut Arctic Char Chowder
• Launched at the annual Canada Reception
• 2005
• Projected sales 780,000 CN
• Cambridge Bay received 2005 standing orders from
  buyers for an additional 4,000 pounds

10
Arts Crafts

• Boston Gallery Buyers Trip to Nunavut
• June 2004, four gallery buyers came to Rankin
  Inlet to purchase stock at the Nunavut Arts
  Festival
• Boston International Fine Arts Show
• November 12-14, 2004
• Palaya Qiatsaq Lecture Inuit Art, Tradition,
  Transition and Transformation
• 2004 sales 29,000 USD

11
Peabody Essex MuseumOur Land Contemporary Art
from the Arctic

• Nov. 2004 Jan. 2005
  
• Collection of 50 Inuit artworks
• Sculpture Prints
• Textile Art Photography
• Video Sound Installation
• Over 40,500 USD in Sales

12
Pre-Christmas Sales Distribution PEM
13
Arts Crafts Venues

• Inuit Images Art Gallery Show Sale
• December 4, 2004, Marriott Hotel, Boston
• Nunavut throat singers and drummers
• Nunavut food at a reception for 60 people
• Sales 23,500 USD
• Pucker Gallery A Northern Journey Exhibition
• February 12 March 7, 2005
• An exhibition of Inuit art featured performance
  by a Nunavut artist
• Dinner for 45 promoting Nunavut food products
• Estimated sales at over 100,000 USD
• Boston Canada Clubs Christmas Event
• December 4, 2004
• Featured Nunavut performing artists

14
Cultural Industries

• Peabody Essex Museum Family Day
• December 4, 2004
• Featured Nunavut performing artists

15
Tourism

• Canadian Tourism Commission (CTC) Luncheon
• January 19, 2005
• CTC and Nunavut Tourism invited American travel
  writers and tour wholesalers to promote tourism
  products

16
Media Campaign

• Nunavut had good penetration with over 30
  sources
• Print, radio, web media
• Confirmed over 6 million circulation hits
• Feature articles in the Boston Globe New York
  Times
• Combined circulation of over 1.5 million

17
Sales Figures

• Arts and Crafts
  319,493
  
• Seafood (Fresh Arctic Char only)
• 2004 sales to Legal Seafood 372,000
• 2005 projected sales to Legal
  780,000
• Sales to other new clients from BISS
  24,000
• Total 1,495,493

18
Project Costs

• Consultant fees Phase I II 100,000
• Departmental staff time and travel 100,000
• Cost of PEM exhibition 500,000
• Heritage Canada Contribution 40,000
• Foreign Affairs Contribution
  5,000
• NTI Contribution 19,000
• Consulate Contribution 15,000
• INAC Contribution for Trade Mission
  10,000
• Seafood Show attendance X 2 30,000
• Miscellaneous 10,000
• Total 829,000

19
Cost Benefit

• Media coverage in terms of value of advertising
  exceeded several million dollars
• Previous work sets the stage for a full scale
  trade mission
• Export ready businesses to develop and make an
  entrance in the US market

20
Investment Attraction

• Context is Canada-Nunavut International Business
  Development MOU
• Between ITCan EDT
• IT Investment Development Branch Proposal
• Overcome obstacles from last year
• Clearly define investment opportunities in
  Nunavut
• 6 to 8 actionable briefs for posts
• Qualified investors identified
• Direct representation with potential investors

21
Future Missions

• Aerospace and cold weather testing
• Mining industry
• Tourism infrastructure
• Dimensional stone products (eg. Marble)
• Environmental technologies
• Film performing arts

22

• Questions?