ICT etourism

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Pisit Ratanachetkul

• M.C.A. (e-marketing communication), STOU
• B. Arch (industrial design), KMITL
• B.B.A. (marketing management), STOU
• B.B.A. (tourism management), STOU

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Perspective of the Global Tourism Industry

• One of the fastest growing economic sectors
  worldwide
• Average growth rate at 6 (2007), 898 million
  international tourists
• Growth forecasts in next 15 years, average 4.1
• Thailand average growth rate at 4.7 (2007), 14
  million incoming tourists

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Perspective of the Global Tourism Industry

• Dominated by SMEs, micro and small enterprises
• Components accommodation, food beverage,
  transportation, tour operator, shopping
  souvenir, recreation, travel agents, MICE
• Globalization Localization, Niche market
• Individualization of tourist demand
• Customization, FIT

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Perspective of the Global Tourism Industry

• A further increase in e-business requires ICT
  solutions for SMEs
• Online travel
• WiFi, WiMax, Broadband, mobile technology
• Pubic-private partnership PPPs
• Policy, public relations, destination information

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Trends of ICT applicable in Tourism Industry

• Today, the Internet is a mainstream in
  industrialized nations
• Over 1,000 million internet users in 2006, 20
  growth worldwide
• Internet sale volume at 223,000 million USD in
  2006, 38 is tourism

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How Tourism Industry gets the benefits from ICT

• Delivering your products and services to
  worldwide market
• Cost effective for customer self-service and
  ongoing businesses
• Open 24 hours / 7 days a week
• Allows unprecedented one-to-one communications
  and dynamic personalization

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Current situation of ICT in Tourism Industry in
Thailand

• Lack of IT workers and related e-skills on the
  labor market
• Infrastructure and security system still
  uncertain
• Lack of understanding and precedence in ICT of
  business owners

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Leading Online Travel Agents

• Expedia.com

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Leading Online Travel Agents

• Travelocity.com

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Leading Online Travel Agents

• Tripadvisor.com

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Leading Online Travel Agents

• Priceline.com

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Thai Ecotourism and Adventure Travel Association

• Teataclub.com
• The most completely ecotourism websites in
  Thailand
• Offer ecotourism operators to do real time
  e-commerce
• Products Bird Watching, Wild Life, Biking,
  Trekking, Meditation, Rafting, Canoeing, Rock
  Climbing, Snorkeling, Agro, Cruising, Eco Camp,
  etc.

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Thai Ecotourism and Adventure Travel Association
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Promotion Tools

• Search Engine Optimization (SEO)
• Paid Search Engine (PPC)
• Link Popularity Building
• Directory Submission
• Online Advertising
• Affiliate Marketing
• UGM Management

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Promotion Tools

• CGM Management
• Online Public Relations
• Websites and Macro Sites
• Weblog
• E-viral Marketing
• E-mail Marketing
• Mobile Marketing

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Tips

• Common name does not guarantee to success
• The best names will follow most of these eight
  principles short, simple, suggestive of the
  category, unique, alliteration, able to speak,
  shocking and personalized
• Web contents should be interactive
• Globalization, the internet will demolish all
  barriers, boundaries, and borders
• To be first in prospect mind
• Keep the brand focus

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Thank you

• Pisit Ratanachetkul
• Tel [phone]
• E-mail pisit_at_success.net.th