The Public Relations Consultants Association of India

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The Public Relations Consultants Association of
India
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Mission Statement

• To consistently benchmark the Standards,
  Knowledge, Ethics and Expertise with the best in
  the world
• Encourage and promote the progression of the
  public relations industry in India, while
  endorsing the effectiveness of professional and
  ethical services.

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Standards
Business Plan
Financial Systems
Training and Development
Audited Accounts
Service Delivery
Annual Fee Income
Client Satisfaction
Staffing Levels
Campaign Evaluation
Professional Charter
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Knowledge

• enhance professional skills
• develop industry-wide expertise
• improve appreciation of PR
• Seminars Workshops
• Training programmes

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Ethics

• code of conduct
• personal professional integrity
• conduct towards clients employers
• conduct towards the public media
• conduct towards colleagues

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Expertise

• international benchmarking
• collaboration with ICCO members
• PRCAI sponsored
• best practices
• industry trends

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How is PRCAI structured
Executive Committee Responsible for financial and
policy decisions
PRCAI Secretariat Responsible for
day-to- day functioning

• Committees
• Marketing
• Membership
• Professional Practices

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Member services

• website
• JobSeek
• PReNews
• PReferral
• Biz Exchange
• annual conference
• annual benchmarking survey
• annual awards

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(No Transcript)
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JobSeek

• service delivered through the website
• members register job opportunities
• jobseeker registers
• system marries the two remotely
• success fee to PRCAI

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PReNEWS

• delivered through the website
• E-zine
• news
• views
• trends

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PReferral

• Emarketplace
• electronic referral service
• offers companies seeking PR services a
  confidential service to select a relevant
  short-list of member firms
• based on information provided by members
• databased into a software
• matched with client need
• no interpretations and recommendations by PRCAI
• service available for members of PRCAI only

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Biz Exchange

• web based B2B exchange
• connects preferred business partners and members
• makes available a set of service providers to the
  members

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Summary

• To consistently benchmark the Standards,
  Knowledge, Ethics and Expertise with the best in
  the world
• Encourage and promote the progression of the
  public relations industry in India, while
  endorsing the effectiveness of professional and
  ethical services.

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• Thank you