THE COMPETITIVE CITY CIRCUS

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• THE COMPETITIVE CITY CIRCUS

Charlie Hughes Smart Futures
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SPOTTING THE GDP

• What is the deal? How am I going to make money
  from this project?
• Who really controls the land? Is there secure
  right to title?
• Are permits guaranteed and when? Are the
  politicians currently supporting the project
  going to be there next year?
• What level of viability testing has been done?
  is there a local market for the product or is it
  a case of If we build it, they will come
  Where are the tenants for all this beautiful
  office space going to come from?

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SPOTTING THE GDP

• Is there broad community support for the project
  or are we going to be mired for years to come in
  objections, appeals to Councils of State,
  referrals to European Court etc, etc.
• What, if any, is the credit rating of your City
  how are you (we) going to fund the physical and
  social infrastructure?
• Will your standards of City Governance and
  administration allow you to deliver the
  integrated corporate approach to spatial
  planning, transport, tourism, housing, economic
  development, public spaces and community
  facilities that will be needed to successfully
  deliver the project

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HAFEN CITY HAMBURGKey objectives

• Faster delivery of housing and employment
• Media and technology clusters
• Educational infrastructure
• Maximise attractiveness, tolerance and inclusion
• Create a mixed economy
• Families in a central location
• Co-operation with periphery for mutual advantage
• Spectacular architecture and public spaces
• Sustainability as an overarching theme

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WHAT NEXT?

• Cities will progressively move towards holistic
  urban sustainability frameworks which will
  integrate economic advantage with social and
  environmental wellbeing. Governance will be a
  brake but urban conflict and disruption/ division
  will politically accelerate this process
• Sustainable urban management systems will start
  to inform smart projects and will be used to
  evaluate project proposals and investment
  strategies
• The global credit squeeze will intensify and
  accelerate the shift in investor sentiment
  towards more sustainable projects risk
  evaluation is more than just financial.

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• Infrastructure funding and delivery, and City
  credit ratings will increase in importance.
  Structured finance will become more
  transparent/less complex due diligence
  standards?
• Real opportunities will arise to form new dynamic
  partnerships to bring forward investment
  opportunities. Strong local partners will become
  more important and sustainability will be a key
  differentiator, attracting rather than repelling
  investment. Longer term thinking and
  relationships will prosper.
• Glamour will always seduce but fitness for
  purpose will increasingly get the money