Seminar on STRATEGIES FOR THE SOUND USE OF WOOD

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Seminar onSTRATEGIES FOR THE SOUND USE OF WOOD

• Poiana Brasov, Romania
• 24-27 March
• POLICY FOR WOOD CONSUMPTION IN ROMANIA
• Session II
• By
• Ms. Constanta Istratescu, Scientific Research
  Secretary
• Mr. Dan Dumitru Copacean, Head Marketing
  Department
• NATIONAL INSTITUTE OF WOOD
• ROMANIA

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CONTENTS

• Summary
• Introduction
• 1. Institutional framework
• 2. The wood production and consumption
• 2.1. The structure of wood trading company
• 2.2 . Wood consumption policy
• 2.3. Wood for energy
• 3. Patterns of decisional analysis in the
  marketing management

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SUMMARY

• The Romanian policy in the field of wood
  established
• - decreasing volume of wood exploitation through
  framing in limits established by forest
  management
• -changes in structure and legislation
• -privatisation in this field
• -alignment to the European legislation-Directive
  68/89 EEC, Directive 89/106 EEC, Directive 94/62
  EEC, and Directive 88/378 EEC
• -adoption and harmonisation of more than 87
  European standards regarding wood and wood
  products

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INTRODUCTION

• in 1990 the wood industry was forced to answer
  the following challenged
• lessening of raw material sources
• changes on domestic and foreign markets which
  called for the increased wood products
  competitively
• restructuring of state companies in view of
  privatisation

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• The legal frame work in the period after 1990
  contributed to
• better utilisation of wood starting from
  harvesting and ending with the processing in
  finished products
• education of consumers
• increasing their acquaintance for the sound use
  of wood utilisation

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INSTITUTIONAL FRAMEWORK is assures in principal
through

• legal framework for forest preservation and
  sustainable management is provided by the Forest
  Bill (Law 26/1996)
• Decision of Government No 695/1998-approving the
  wood selling by the National Forest
  Administration to the economic agents
• Law 654/December 2002-approving the conclusion by
  the National Forest Administration of long term
  contracts
• Law 133/1999-concerning the stimulation of
  private entrepreneurs in the setting up and
  development of small and medium size companies
  (SMEs)

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• Law 96/2000-concerning the organisation and
  operation EXIMBANK S.A. of Romania
• The Emergency Ordinance No 120/2002 concerning
  the approval of support system and export
  promotion with financing from the Budget
• The Decision of Romanian Government 1493/2002
  concerning the exempt and temporary reduction of
  custom duties from import for some goods-the wood
  sector taking advantages from reduction for sawn
  timber, veneer, plywood of tropical wood species

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• the professional association which, by their
  united membership policies can strengthen the
  wood harvesting and processing industry
• Romanian Furniture Manufacturers Association-
  APMR
• Association of Romanian Foresters - ASFOR
• Romanian Panels Manufacturers Association-APSLR
• Patronising Organisation for Pulp and Paper
  Industry - ROMPAP

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2. The wood production and consumption 2.1.
Structure of companies in the wood sector,
1990-2002
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2.2 Wood consumption policy After the first
transition stage (1990-1994) when production fell
throughout the wood industry, production of most
wood products improved to meet new market demand
(table 2)
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(No Transcript)
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The changes in the production of various wood
products determined also, the change of the whole
structure of this sector (table 3)
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(No Transcript)
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3.2. Wood for energy

• Projects concerning wood waste utilisation as raw
  material for energy production
• Wood waste utilisation for district
  heating-project PHARE RO-9504-01004-L001,
  solution implemented in Campeni town
• Project CEE-NNE 5/1999-00048 IMPROVE
  RES-Improving the acceptability of RES in
  Romania wood industry for energy production
  through an appropriate management

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3. Patterns of decisional analysis in the
marketing management

• The external environment analysis of the economic
  agent in the wood industry is based on the
  following aspects
• definition and determination of wood products
  market
• psychological behaviour of final users and/or
  brokers
• competition between producers
• extent in which the macroeconomic policy and
  legislation have influence on the activity of
  company

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The figure 1 shows a synthesis of the external
environment
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The company National Institute of Wood proposed a
new method for determination value added extent
starting from the client (see fig. 2)
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Background element for the consumption policy
promoted by the economic agent is the
distribution channel. The best model recommended
by National Institute of Wood is shown in the
fig. 3.
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Thank you !