Volkswagen AutoUni Research Concepts for Development November 2004

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Volkswagen AutoUni ResearchConcepts for
DevelopmentNovember 2004

• Dr. Klaus Schaaf

Stanford Nov. 22, 2004
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Research Approach of the AutoUni
Innovation commercialization of invention,
Joseph A. Schumpeter
University Research
Industrial Research
Innovation Research
Intelligent Merging of Basic Academic Research
with Applied Industrial Research
Innovation Campus
Overcome boundaries of space as well as of
Institutions Shorten Time to Market
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Research at AutoUni

• "Think Tank to support the urban develpment of
  Wolfsburg
• Scientists and Entrepreneurs develop future
  trends ("Science meets Business")
  through close relationship, spacial as well as
  personal
• Supporting economic growth
• Supporting job development
• Time Line
• Jan 2005
• Definition of topics in cooperation with
  Volkswagen and Wolfsburg AG
• Mid 2005
• First contracts with partners for Future Labs
• February 2006
• Moving to the Mobile Life Campus with 2-3
  Future Labs
• 2007
• 5-6 Future Labs active
• 2010

Volkswagen AutoUni
Education Schools
Research Future Labs
Economics and Business Admin-istration
Science and Techno-logy
Human-ities andSocial Science
Mobile Life Lab
AgeMI Lab
TBD

• Future Labs
• Limited time span
• Cooperation-based research with partners
  (Partners from Industry and Academia)
• Success-oriented (New Products, New Services, New
  Processes)
• Oriented towards Innovation (Commercialization of
  Inventions according to Schumpeter)

• Corporation-relevant
• Postgraduate Education
• as additional scientific qualification
• Working on "Real Cases"
• Learning by doing Research (e.g. Masterthesis)

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Research Program of the AutoUni
Future Labs
Research Fields
Corporate Relevant Topics
Research Program
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Research Program of the AutoUni
AgeMI Lab
Metropolis
Creativity Change Lab
Strategy Lab
Health
Future Labs
Aging
Organizational Fitness
Research Fields
Standardization
Research of the Future
Mobility
Leadership
Health
Corporate Relevant Topics
Services
Sustainability
Innovation Research
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Fingerprint of AutoUni - Research

• Multiple Perspectives
• (Technique, Economy, Society)

Trans- disciplinary

• Spacial Closeness
• Limited life span (3-5 Years)

Flexible
Scientific Approach

• Observation
• Analysis
• Improvement

Research

• Research cooperations with Industry and academic
  partners

Cooperative
Real Cases

• Future Labs

Effective Communication
Service Oriented

• University contacts
• Public funding of research
• Economic Development

• Flat Hierarchy
• Short distances

ResultOriented

• Commercialization by means of new products,
  services, processes

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Research Approach of the Volkswagen AutoUni
Market
Services Products
Idea
Methods
Knowledge
Science
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Research Approach of the Volkswagen AutoUni
Market
Services Products
Idea
Usage
Methods
Knowledge
Sience
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Research Approach of the Volkswagen AutoUni
Market
Services Products
Idea
Observation
Methods
Knowledge
Science
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Research Approach of the Volkswagen AutoUni
Market
Services Products
Idea
Observation
Usage
Methods
Knowledge
Science
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Research Approach of the Volkswagen AutoUni
Market
Services Products
Idea
Observation
Future Lab
Usage
Methods
Knowledge
Science
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Alte Seiten
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Fingerprint AutoUni - Lehre

• Fachliche u. methodische Perspektivenvielfalt
• Zugriff auf unterschiedliche Wissensbestände

• Zukunftsorientierte Weiterentwicklung der
  Forschung und Trendanalysen

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Der Fingerprint der AutoUni
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Der Fingerprint der AutoUni
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Der Innovationsprozess im Fingerprint
Technik Ökonomie Gesellschaft
Einbindung Studenten und Konzern in Future Labs
Beobachten Analysieren Verbessern
Forscher aus aller Welt
Future Labs
Keine her-kömmlichen Disziplinen, kurze Wege
Akademie Industrie
Zukunftsoreintierte Verbesserung des
Innovationsprozesses
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Forschungsprogramm der AutoUni
Forschungs-programm
Forschungsthemen
Forschungsfelder
Future Labs
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Forschungsprogramm der AutoUni
Innovations-forschung
Forschungsprogramm
Dienstleistung
Mobilität
Themen AutoUni
Gesundheit
Führung
Nachhaltigkeit
Standardisierung
Zukunftsforschung
Forschungs- felder
Aging
Organisationale Fitness
tbd
Age Lab
Metropolis
Creativity Change Lap
Strategy Lap
Gesundheit
Organisationale Energie
Learning Lap
Mobilitätsservice
Mobile Life Lab
Brennstoffzelle
Future Laps