How SalesOperator Simplifies Sales and Inventory Management

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CONTENTS

• Chapter 3
• eCommerce A birds eye view
• Chapter 3
• Channels and platforms for eCommerce selling
• Chapter 5
• Ecommerce payment systems
• Chapter 7
• Ecommerce sales How can you improve?

Chapter 2 eCommerce business models Chapter
4 The case for multichannel selling Chapter
6 Understand Your Market
Summary
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In 2021, ecommerce was nearly 20 percent of
retail sales worldwide. In 2025, this pro
portion will go up to a quarter of total sales.
Over 2.14 billion people bought goods and
services online in 2021, up from 1.66 billion
global digital buyers in 2016, according to
Statista. With such promising numbers, eCommerce
sellers will gain a lot in the coming years! Are
you someone who wants to start their eCommerce
journey upon seeing these stats? Or are you an
eCommerce seller who wants to up their online se-
lling game? Well, here is your quick guide to
everything about eCommerce. Buying and selling
products online have become increasingly
significant over the years. From the internet
days to Covid in the recent past, eCommerce has
become an essential part of retailing everywhere.
We will help you understand eCommerce better to
give you an edge in your online selling journey!
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eCommerce includes all transactions that happen
through the Internet. It creates a virtual
marketplace for buyinp and selling. Let us look
at the top features that define eCommerce
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eCommerce has its appeal among customers because
of the convenience and choice it offers. Let us
see some of the top benefits that have made
eCommerce a popular choice among sellers as well
Low Entry Costs
Affordable morketing Wider customer base and
advertising
You don't need a massive investment to set up a
shop. It is all online, so minimal costs are
involved in starting up.
Sellers can use various economical ways of
advertising their products throu gh many
channels like emails, messages, popups, etc.
There is no limit to the number of customers you
can reach throu gh an eCommerce business. This
proves to be a major advan tage.
Customer data
Scalability
The benefit of conducting business online is the
availabili ty of customer data. This data can
analyze habits and behavior, making business
decisions more informed.
Every seller dreams of making his business bigger
and better in the future. In that sense, an
eCommer ce business is easy to scale and doesn't
in volve huge costs.

• While the pros of an eCommerce business are
  widely known, you should also be aware of the
  cons
• COMPETITIVE MARKET eCommerce's benefits
  contribute to making the online marketplace a
  crowded and competitive space.
• SAFETY AND SECURITY CONCERNS Cyber security is
  one of the biggest issues that follow the
  digitization of transactions. Customers may be
  worried about the safety of making online
  purchases and payments.
• NO PERSONAL INTERACTION The biggest possible
  flipside to having a large online customer base
  is that there is no interaction at a personal
  level between you and your customer. A human
  touch to the business transaction can sometimes
  be essential for continued customer loyalty,
  which brings us to the next point.
• CONSUMER LOYALTY The customer is spoilt with
  choice. If your products and customer service are
  not good enough, he will move on to the next
  seller. It is harder to maintain consumer loyalty
  in the online retailing space.
• TAX ISSUES As an eCommerce business owner
  sitting in one country, you can sell in many
  countries with different sales tax rules. The
  confounding tax rates can be tricky to deal with.

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With the Internet penetrating our lives almost
completely, most transactions happen online. When
we think of eCommerce businesses, there are
broadly three types of business models that
exist. Hence, before jumping into the tactics and
strategies of eCommerce success, let us first
understand these three models

1i'J k
eCommerce transac- tions occurring be- tween two
businesses comprise the B2B model.These transac-
tions usually take place between suppliers, ma-
nufacturers, and wholesalers. Carrying out these
transactions online leads to better and quicker
supply chains.
When consumers sell to each other, it is a C2C
transaction. This is typically in the cases of
online auctions and re-selling of used items.
Consumers may use third-party online platforms
like OLX, Craigslist, and eBay to carry out sales
under the C2C model.
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Channels and platforms for
eCommerce selling
eCommerce is all about buying and selling online.
Most businesses choose one eCommerce platform for
conducting their business online. It could be
through the website, social media page, or the
online store/ web store. An eCommerce platform is
a software through which you can launch and
manage your sales. It helps you build an online
storefront for your products. There are many
channels through which you can run your eCommerce
business. But of course, your choice depends on
several key factors
These are some of the questions that can
ultimately help you choose the right sales
channel for you. There are many forms of
eCommerce sales platforms.
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Some shopping cart platforms you can use include
Shopify, WooCommerce, Magento, and BipCommerce.
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The case for multi-channel
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selling

• The common practice nowadays is to build and
  follow a multi-channel strategy. With low
  barriers to entry in the eCommerce space, con you
  imagine selling on just one soles channel? Not
  really, right?
• A multichannel approach will help you reach
  wherever your customer is. You can be on Amazon,
  Walmart, and eBay, and also have your website
  from where
• you make sales.
• And that is how you expand your customer base.
  Choosing your sales channel mix will again depend
  on the answers to the abovementioned questions.
• That said, a multichannel sales strategy is not
  easy to build. eCommerce transactions be it
  listing, order management, shipping, etc., on
  more than one channel can become cumbersome to
  manage.
• But there is help out there for you! Tools like
  Solesoperotor con help resolve the complications
  of having multiple soleschonnels.

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No matter which type of eCommerce business model
applies to you, a crucial aspect of selling
online is the payments you receive from your
customers. A large proportion of payments ore now
being done online. So, of course, eCommerce calls
for ePayment! Customers prefer online payment
for its ease and convenience. But each customer
may have a different preferred mode of payment
whether online or otherwise. So, like our
recommendation to sell through multiple channels,
you should have varied payment options for your
customers. But this is not just for the sake of
your customers. If one of your payment systems is
down, you will have fullback options! Let us go
through some of the top payment methods that
your customers moy use
éé4
Cosh on Delivery
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While these ore the options available to your
customers, you as a merchant also hove a variety
of payment processing systems available

• PoyPol One of the most widely utilized payments
  gateway systems, it provides the processing of
  debit and credit cards. You can also introduce
  the buy now, pay later option for customers
  through PayPal.
• Stripe This is a fast and easy processing system
  for your customers' card and e-wallet payments.
• Google Pay Certainly, an appealing option
  amongst android users, Google Pay is a mustadd
  as a payment option in your online store.
• Apple Pay This payment method is also gaining
  steam as a payment option, especially in the
  United States.
• Mosterposs This is useful for the electronic
  processing of payments coming through MasterCards
  only. It is a highly secure option.
• Visa Checkout Just like MasterCards have
  Masterpass, all Visa card payments are processed
  through the Visa Checkout gateway.
• Amazon Pay This method simplifies payment for
  Amazon customers.
• They can also pay in other online stores through
  their Amazon accounts, which have their details
  saved. Amazon Pay is a trusted payment method by
  its users.

This list covers only a few payment gateways you
can offer your customers. There are many more to
consider. When choosing the right one for your
eCommerce website, several factors are at play.
Choose wisely! Let us now move on to one of the
most effective ways to beat the competition in
the eCommerce space Marketing!
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Imagine a point in your eCommerce journey where
your products are ready, and the payment systems
are in place. You must reach out to your
customers and persuade them to buy the
products. And this is precisely when you will
need a marketing strategy. You might be tempted
to make marketing decisions as you set up your
business. But to succeed, you need to invest
time, money, and effort in developing a detailed
marketing plan. This is to ensure that you
optimally reach your target audience.
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Simply setting up your shop is not enough,
whether a physical or an online store. You need
to work towards expanding your business
consistently. And sustained sales are essential
for this! Improving sales for an online business
is a different ball game altogether. Are you
doing enough to boost your eCommerce sales? Let
us give you a few questions to ponder over.

• Through these, we highlight some sure-shot ways
  of increasing
• eCommerce soles
• Do we hove well-defined eCommerce goals
• This question will give you an over-arching view
  of your eCommerce business. All your strategies
  aimed at increasing sales need to align with
  these goals.
• A quick example- You cannot mindlessly keep
  investing in marketing your
• products to attract customers if it hurts your
  bottom line.
• Do we hove a target audience in mind
• We cannot stress the importance of having a clear
  picture of your target audience. This is crucial
  when you market your products and customize
  offers,
• discounts, etc., for them.
• How ore we adding value to my customers
• Yours is a retail eCommerce business set up to
  serve your customers. Thus, it would help if you
  kept returning to your essential purpose. Value
  creation and value addition for the customer
  should always be your aim.
• Are the product/service descriptions making a
  mark
• Before the customer can buy your product, she
  first sees the way you have presented it the
  descriptions you have written and the images you
  have put. Be sure to make the product look
  appealing!
• How ore we approaching our retorgeting and
  remorketing strategy Retargeting aims to
  re-engage those customers who have shown some
  interest in your products by visiting the
  website. This is done through paid ads.
  Remarketing is focused on reengaging old
  customers by advertising through email. Both
  these should be used as part of your overall
  marketing strategy.

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• Do the orders reach my customers quickly
• Customers expect their orders to reach them at
  lightning speeds in this era of everything being
  served instantly. Hence, deciding which shipping
  and delivery service to use becomes vital.
• Is the customer service top-class
• It is not enough to make a sale and deliver the
  order quickly to your customer. She should be
  able to reach out to you quickly, and you must
  provide topnotch customer service. That is how
  you make sure repeat purchases from the same
  customer!
• Are we reaching where our customers ore
• This may seem like a fundamental question to ask
  at the end. Customers are the backbone of your
  eCommerce business! But your prospective customer
  is living anywhere from Japan to the US. So, it
  would help if you considered whether you are
  reaching as many of them as possible.
• One indispensable way to reach more customers is
  MULTICHANNEL SELLING. Your presence on your
  website, social media, Amazon, eBay, and other
  suitable channels helps you seek out customers
  and generate more sales.

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