Unit 4 Creating Collaborative Partnerships in Business

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Unit 4 Creating Collaborative Partnerships in
Business

• Amazon.com
• www.A9.com
• Chapter 13 Creating Collaborative Partnerships
  through E-Business
• Chapter 14 Enhancing Collaborative Partnerships
  
• Chapter 15 Outsourcing Collaborative
  Partnerships
• Chapter 16 Integrating Collaborative
  Partnerships

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CHAPTER 13

• E-Business

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Learning Outcomes

• Describe how IT accelerates and enhances
  e-business
• List and describe the importance of e-business
  models
• Explain why forming electronic partnerships and
  alliances is critical to an organization
• Differentiate between B2B and B2C e-business
  models
• Describe the major digital marketplace structures
• Describe the benefits of m-commerce

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Overview

• The Internet is a powerful channel that presents
  new opportunities for an organization to
• Touch customers
• Enrich products and services with information
• Reduce costs
• E-commerce the buying and selling of goods and
  services over the Internet
• E-business the conducting of business on the
  Internet, not only buying and selling, but also
  serving customers and collaborating with business
  partners

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E-Business Economy

• Individuals and organizations have embraced
  Internet technologies to enhance productivity,
  maximize convenience, and improve communications
  globally
• A growing number of businesses are using the
  Internet to
• Streamline business processes
• Procure materials
• Sell products
• Automate customer service
• Create new revenue streams

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E-Business Model

• E-business models aim to use and leverage the
  unique qualities of the Internet and the Web to
  conduct business
• E-business model - an approach to conducting
  electronic business by which a company can become
  a profitable business on the Internet
• Exchanges occur between two major entities
• Businesses
• Consumers

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E-Business Models
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B2B and B2C Overview

• B2B advantages
• Managing inventory more efficiently
• Adjusting more quickly to customer demand
• Getting products to market faster
• Obtaining lower prices on supplies
• B2B customers are other businesses

• B2C advantages
• Access to a wider selection of products and
  services
• Access to products at lower costs
• Convenience for transactions or for obtaining
  information
• B2C customers are consumers

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B2C
in addition to online retailers, B2C has grown
to include services such as online banking,
travel services, online auctions, health
information, and real estate sites
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Primary challenges of E-Business

• Security concerns
• 60 of Internet users consider the Internet
  unsafe
• Taxation
• Internet remains free of traditional forms of
  taxation
• Consumer protection
• Unsolicited goods and communications
• Illegal or harmful goods, services, and content
• Insufficient information about goods or their
  suppliers
• Invasion of privacy
• Cyberfraud

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Security Concerns

• Hackers
• Basic security measures such as scanning tools,
  updated password programs will keep them hackers
  out
• Insiders
• Account for 75 of all security breaches
• Organizations should establish strict security
  policies and develop internal processes to
  enforce those policies.
• Passwords

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Electronic Marketplace

• Electronic marketplace represent a new wave in
  e-business
• Electronic marketplace (e-marketplaces)
  interactive business communities providing a
  central market space where multiple buyers and
  sellers can engage in e-business activities

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Mobile Commerce (m-commerce)

• Internet-enabled mobile devices will outnumber
  PCs
• m-commerce the ability to purchase goods and
  services through a wireless Internet-enabled
  device

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Opening Case Study Questions

• Explain whether Amazon.com is a B2B or B2C
• Identify how Amazon.com is already integrating
  its business in the e-marketplace
• Explain how m-commerce will influence the way
  Amazon.com conducts business

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7-Elevens Dream Team

• 7-Eleven Japan has integrated its online site
  7dream.com with its physical stores
• Through the 7dream.com Web site, 7-Eleven Japan
  enables consumers to choose from an online
  assortment of 100,000 products which are picked
  up from one of 8,400 store locations

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7-Elevens Dream Team

• What 7dream.com sells is convenience. Explain
  how integrating the Internet into its existing
  business is the key to its success
• Identify new electronic relationships 7-Eleven
  Japan can create to increase customer
  acquisitions
• Explain how 7-Eleven Japan can leverage the
  advantages of an e-marketplace to increase
  customer retention