3DNews MediaKit

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Online edition for Information Technology
Enthusiasts
www.3dnews.ru 2008
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Project description

• 3DNews Daily Digital Digest - Russia's first
  independent online edition to deal with
  information technologies. Having been around
  since July 17, 1997 and without external
  investments, the project was able to grow up and
  turn into a successfully operating Internet
  company and take its unique niche on the RuNet
  Web-space.
• The purpose of the project is to provide media
  coverage of what's going on the IT market through
  publishing prompt and maximally impartial
  information to make the audience aware of
  hardware and software novelties as well as assist
  Russia's computer users in making the right
  choice, purchasing and using the hardware and
  software in the most efficient way .
• Every day, over 90,000 readers looking for prompt
  and impartial information on computer industry
  visit the website. Current monthly audience for
  "Daily Digital Digest" is as many as 1 300 000
  unique visitors with over 10 million pages
  viewed. Our daily mailing is submitted to over
  80,000 subscribers. .
• We keep in touch with over 70 authors that come
  from many countries, and established direct
  contacts with leading international hi-tech
  companies. The employees and correspondents at
  3DNews regularly take part in international
  hi-tech expos. We are open to any cooperation
  with independent authors, direct information
  vendors and manufacturing companies .
• For the past five years, the 3DNews project has
  been among the leaders in the "Hardware" section
  on the "Rambler Top100" rating is among the
  Russias Top Twenty Online Resources as per
  the "Mail.Ru" rating. Since November 20, 2002 has
  been among the TOP-20 at the Rambler/Rumetrics
  online-resources providing maximum coverage to
  the regular Russian-speaking Internet audience
  per calendar month .

www.3dnews.ru 2008
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Structure of the website

• The materials published on the website are mostly
  reviews, comparative tests and testing
  techniques. For convenience, all the materials
  are partitioned into rubrics. The rubric names
  match the main computer components. The rubrics
  are laid out in a fixed order, with the
  convenient navigation taking the user instantly
  to a review of interest from both the title page
  and any other or leading to a needed section
  through tabs. The structure of the website is
  continuously progressing as a new technology
  comes up, there appears the respective section
  giving the coverage. Quite recently, two more
  rubrics have been added, and now they take their
  fixed place on the pages.

www.3dnews.ru 2008
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Structure of the website

• Unlike the printed edition, an Internet project
  offers the advantage of instant response to
  events going on the market and speed of making
  the readership aware of the latest news. The news
  reel of the website is made up of two sections
  Hardware and Software which give the user the
  most fresh information on novelties of hardware,
  software and games.
• Downloads section.
• The daily news mailing is based on the materials
  of the newsreel. Regular subscribers can
  instantly navigate over the link of the
  announcement to read the full coverage of the
  information.
• Users can also exchange views, ask questions,
  help each other and get advice in the forum.
• New section collects price-lists of on-line
  stores
• Blogs

www.3dnews.ru 2008
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Website audience

• Audience figures
• Working day audience 90,000
• Day-off audience 75,000
• Weekly reach 400,000
• Monthly reach 1300,000

• Software
• Absolute majority (97.8) of the 3DNews visitors
  have Windows-family operating systems installed
  on their PCs.
• Web browsers sharing
• Microsoft Internet Explorer takes 57,4 among the
  3DNews audience. 23,2 of visitors use Opera, 19
  - Mozilla Firefox.
• Users' screen resolutions
• Most 3DNews visitors (96,2) have their screens
  set higher than 1024x768
• 95 of monitors of the website visitors have the
  color depth set to true color.

www.3dnews.ru 2008
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Audience activity

• Visitors daily activity
• The period of visitors peak activity shifts
  towards the evening hours relative to the
  business hours of Moscow time zone and average
  distribution of RuNet attendance round-the-clock.
• The period of peak attendance is between 12 am
  and 2 pm during this time the number of visits
  is 40 higher than the average daily.
• Attendance in the evening hours is much higher
  than the daily average, which points to a large
  portion of home-based audience.

• Visitors weekly activity
• The week days of peak attendance are Wednesdays,
  Thursdays and Fridays. On these days, the server
  attendance is 15 higher than the average. Users
  show peak activity (estimated by the number of
  pages viewed) on Wednesdays.
• The weekly website attendance distribution
  generally meets that of the RuNet on the whole .
  There is a small deviation seen from the poorly
  visible peaks on Wednesdays and Fridays, with a
  bit higher attendance at the weekend.

www.3dnews.ru 2008
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Audience loyalty

• Depth and time of viewing
• Each visitor of a site for one session (visiting
  of a site) looks through on the average 4,5 pages
  and spends on a site about 10 minutes.
• On the average on a Runet depth of viewing of a
  site during one session makes 2,6 pages, and
  average durations of session 7,5 minutes.

• Repeated visits
• Large part of visitors come to the website again
  to explore the contents more closely. As many as
  86 of sessions on the website are done by former
  visitors. On the average, a visitor does between
  2 to 3 sessions per week.
• Note that over 60 of returns are done within 3
  days after the last visit. All this points to
  high figures of daily audience or visitors who
  come to the site over 3 times a week.
• The high share of repeated sessions with a small
  viewing depth of the site indicates that users
  visit frequently but view no more than 2 pages
  (e.g. a new review).

www.3dnews.ru 2008
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Audience geography

• Geographical distribution of audience
• The websites audience is 60 made up by Russias
  citizens, with one third of them based in Moscow.
  Large audience figures come from the Ukraine
  (over 10) and the emigration countries (USA,
  Israel and Germany) which also add a bit more
  than 10.
• Compared to other audience figures all over the
  RuNet, the 3DNews website shows no fundamental
  difference. Of note is a bit higher part of the
  Ukrainian users, with lower part from users in
  the USA.

www.3dnews.ru 2008
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Audience interests and routes

• Interests of audience
• Of most interest among the visitors of 3DNews are
  e-shops (60.2) and the sector for computers and
  high-tech (58.5). Then there go free archives
  and libraries (53.8) and communication services
  (50.5).
• The share of audience interested in
  entertainment, culture and leisure, computer
  games is no less than one third of the overall
  audience figures of the website.
• The site also offers a wide coverage of audience
  interested in tourist services and related
  information (up to 9).
• Larger part of the 3DNews audience is covered in
  the sports section (7.7) and work section (7.3).

• Audience routes
• Almost two thirds (61.9) of visitors of the site
  type the address in the URL line and set
  bookmarks (Type-in traffic). The share of Type-in
  traffic is 53 over the RuNet on the average.
• Search engines add substantially to the number of
  visitors. Totally, they make up around 16.4 of
  all the visitors (versus 13 over the RuNet on
  the average).

www.3dnews.ru 2008
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3DNews Mailings

• 3DNews Mailing, over 70,000 active subscribers
  (Subscribe service)

• News from 3DNews mailing, over 11,000 active
  subscribers (MailList service)

www.3dnews.ru 2008
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Advertising

• Attraction of 3DNews advertising space is
  evident
• Wide coverage of audience (about 90,000 unique
  visitors daily).
• Huge numbers of page views and advertising
  displays (about 400,000 displays daily).
• As an advertising area, can be used for both
  image-making and subject-targeted advertising.
• Image-making advertising
• An advertising campaign is aimed at building up
  the advertisers positive image as well as the
  brand-awareness and trust to the trademark of a
  manufacturer or a vendor.
• Subject-targeted advertising
• Advertising campaign for promoting specific
  products, goods and services of the advertiser
  aimed at the target audience increasing the
  sales figures.

The advertisers scope of activity and its
market sector do not have any boundaries for
advertising on 3DNews pages. 3DNews advertising
space is attractive not only to the hi-tech
telecommunication markets but to any other
markets as well from FMCG (beer, fast food) to
the entertainment market (night bars, clubs,
disco).
www.3dnews.ru 2008
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Advertising grounds

• Standard advertising grounds
• Positioning of advertising spots for banners
  (major media for online advertising) is defined
  by the website design.
• Main banner formats used on 3DNews pages 600?90
  banner, 160?600 / 125?300 skyscrapers
• The rates for placing adverts are specified by
  the 3DNews price list.

• Nonstandard advertising grounds
• Placement of any adverts whose format is not
  pre-defined by the design and content of the
  website.
• These can be banners of miscellaneous sizes,
  formats and shapes, as well as HTML blocks.
• The rates for placing any nonstandard adverts on
  the 3DNews pages are set in each particular case
  individually, basing on various criteria, like
  position on the page, duration of the advertising
  campaign, format of the advert etc.
• The editorial board of the website are always
  open to discussing nonstandard placements,
  however, its the reader who is the ultimate
  censor. The readers discontent may be the reason
  for refusal to placing adverts that hinder
  navigation, reading the materials etc.

www.3dnews.ru 2008
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3DNews in the press

• 3DNews Birthday2003 at "SandyTimes.Ru
• 3DNews Birthday at "SandyTimes.Ru
• They sometimes change the design at "WebPlanet"
• Yulia Sudakova Future of the specialized
  advertising is in the adjoining fields" at
  "ClickZ.ru"
• 3DNews is five years old - "Compulenta"
• Ignio.Com horoscope congratulations to 3DNews
  - "WebPlanet"
• A day at 3DNews - "WebPlanet"
• Andrey Kuzin I am ElcomSoft vice-president only
  in the USA" - Netoskop"
• Why Russians drain information around the
  world? - Radio Radar"
• Chaos he is now sure somewhere round there -
  http//www.3dfiles.ru/intervu1.htm - Viktor
  Bystrov aka MuldeR on cooperation with 3DNews.
• Andrey Kuzin at EchoNet -http//www.echonet.ru/ar
  chive/19may99.html on the victory at the first
  ROTOR contest.
• Strikingly precise reference http//anhol.sochi.
  net.ru/web/10.shtml

www.3dnews.ru 2008
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Awards

• 3DNews is the only project to win seven times in
  the HardnSoft site of the year" nomination as
  per the voting at the Russian Online Top.

www.3dnews.ru 2008
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Contacts

• Editorial Board
• Project Leader Andrey Kuzin (akuzin_at_3dnews.ru)
• Managing Director Aleksandra Ordzhonikidze
  (alexa_at_3dnews.ru)
• Editor-in-Chief Anton Polyakov (ap_at_3dnews.ru)

• Advertising Department
• Media-Director Shepelev Dmitry
  (shepelev_at_3dnews.ru)
• Tel./Fax [phone]
• reclama_at_3dnews.ru
• Address
• Russia, 119435, Moscow, B.Savvinskiy per, 9,
  office 1000
• Tel. [phone]

www.3dnews.ru 2008