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INTERIM RESULTS

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Ready-to-wear: 2003 Autumn collection heralding ST.Dupont's new style ... Creating a new momentum for Ready-to-wear. New design director: Jason Basmajian ... – PowerPoint PPT presentation

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Title: INTERIM RESULTS


1
INTERIM RESULTS
  • November 28, 2003

Paris
2
FIRST-HALF 2003/2004
  • Summary statement of operations
  • Update on the brand recognition plan

3
First-half 2003/2004
SECTION 1
An accumulation of financial and economic
stumbling blocks
  • SARS epidemic
  • (30 of S.T.Dupont's sales are generated in
    South-East Asia, excluding Japan)
  • A strong euro
  • War in Iraq
  • Weak "Travel Retail" since the events of
    September 11
  • Eurozone economies on the brink of recession
  • (35 of S.T.Dupont' net sales are generated in
    the Eurozone)

4
FIRST-HALF 2003/2004
  • Summary statement of operations

5
First-half 2003/2004
SECTION 1
A strong euro in relation to the world's other
major currencies
6
First-half 2003/2004
SECTION 1
Currency weighting as a of sales
7
First-half 2003/2004
SECTION 1
Sales performancesexcluding currency effect
8
First-half 2003/2004
SECTION 1
Sustained solid potentialwithout any major
product launches
  • Boost to classical ranges
  • Lighters and writing instruments Marketing of
    limited editions in Q2
  • Promotion of new ranges
  • Ready-to-wear 2003 Autumn collection heralding
    ST.Dupont's new style
  • Leather goods launch of the "Contrast" line

9
SECTION 1
First-half 2003/2004
10
First-half 2003/2004
SECTION 1
An ever-growing and constantly optimized
controlled distribution network
11
First-half 2003/2004
SECTION 1
Margins
12
First-half 2003/2004
SECTION 1
Summary statement of operations
13
First-half 2003/2004
SECTION 1
Summary statement of operations
14
First-half 2003/2004
SECTION 1
Capital Expenditure
15
First-half 2003/2004
SECTION 1
Statement of cash flows
16
First-half 2003/2004
SECTION 1
Indebtedness
Including the bond issue
17
First-half 2003/2004
SECTION 1
Comparative balance sheets
18
First-half 2003/2004
SECTION 1
Comparative balance sheets
19
FIRST-HALF 2003/2004
  • Update on the brand recognition plan

Presentation by Benjamin Comar
20
First-half 2003/2004
SECTION 2
S.T.Dupont, a global lifestyle brand in men's
luxury goods
  • Step up global recognition of the brand's values
    through style and design.
  • Give a boost to classical ranges by launching
    innovative products
  • Focus growth drive on Leather goods and
    Ready-to-wear

21
First-half 2003/2004
SECTION 2
S.T.Dupont, a global lifestyle brand in men's
luxury goods
  • Win three strategic luxury goods markets
  • Japan
  • China
  • United States
  • Strengthen S.T.Dupont's brand visibility
  • Increase focus on selectively screening retail
    outlets and building up a controlled distribution
    network

22
First-half 2003/2004
SECTION 2
Action points carried out in first-half 2003/2004
  • Creating a new momentum for Ready-to-wear
  • New design director Jason Basmajian
  • Reworking the S.T.Dupont style with a design
    focus geared to more "casual" ranges
  • Signing a major agreement with Itochu for
    marketing S.T.Dupont Classics in Japan

23
First-half 2003/2004
SECTION 2
Action points carried out in first-half 2003/2004
  • Strengthening teams
  • Creating the post of COO Marketing, Communication
    and Sales
  • Tom Chu, in charge of developing the Japanese
    market
  • New skill sets in the Leather goods team
  • Stepping up investment
  • in RD
  • and in Marketing
  • to prepare for the 2004/2005 product launches

24
First-half 2003/2004
SECTION 2
Action points carried out in first-half 2003/2004
  • Revamping the S.T.Dupont logo
  • Creating new packaging
  • Defining a new design slant for advertising
    campaigns
  • To be officially launched in the first quarter of
    the 2004 calendar year
  • Rolling out a new store design concept
  • (The Paris flagship store at avenue Montaigne
    will be refurbished by Craig Nealy as of January)
  • Ready for opening in April 2004

25
FIRST-HALF RESULTS
  • November 28, 2003

Paris
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