Presenting with Power:

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Presenting with Power

• Integrating Content and Structure With Impact!

Prof. Aline Wolff Organizational Communication
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Why are presentations unique?

• Minds work 4x faster than mouths
• People remember only 18-25 of what they hear
• Oral communication is difficult to follow
• People understand new concepts through experience
• People think in pictures

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What do you want to say?

• Whos your audience?
• Whats your Big Idea?
• Whats your communication objective?
• What points support your Big Idea?
• What examples can you use?

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How to organize for impact

• Open powerfully
• Put content in order
• Write for the audience to hear
• Close convincingly

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Open powerfully!

• Grab the audiences attention first
• Show the audience a verbal or visual image
• Ask a strong rhetorical question
• Use a startling statement or anecdote
• Use a quotation
• Tell the audience why theyre there
• Give the audience a preview

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Organize for the audience

• Choose the best plan for organizing
• Problem/Analysis/Solution
• Essential Elements
• Importance
• Time past, present, future

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Write for the audience to hear

• Use Plain English
• Simple, specific, concrete nouns
• Strong active verbs
• Avoid long sentences
• Dont fear intelligent repetition
• Remember
• Listeners must understand as you speak
• Audiences dont have Instant Replay buttons

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Close convincingly

• Summarize
• Use a quote
• Issue a challenge
• Close early
• Avoid rambling, false endings, thats it!

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And dont forget

• Do
• Be yourself!
• Use your personality
• Remember delivery techniques
• Energy, attitude, appearance conviction
• Eye contact, stance, gestures voice
• Rehearse
• Dont
• Read from notes
• Apologize