Related Technological Trends

1
Related Technological Trends

• Growth of the Photographic Industry and its
  future Part I

2
The Kodak Brownie Camera Revisited

• Cost 1.00
• Film 10-15 cents per roll
• Simplicity
• Rapid Widespread Usage

3
The Kodak Brownie Camera
4
Limitations of the Brownie

• One focal point, (infinite)
• Viewfinder
• Low Light conditions
• Speed

Evolution of Hardware

• Optic Improvements and Different lenses
• SLR
• Flash and Light Meters
• Shutter Improvements

5
Development of Subsidiary Support Industries

• Independent Film Processing
• Photo Hut
• Chemical Processing Plants for Raw Material
  Production
• Camera Manufacturers
• Still Photographs, Motion Pictures

6
Societal Impact of Photographic Technology

• Anti-Religious
• Man was created in the image of GOD and only HE
  could create such an image.
• The beginning of Mass Media
• Documentation of Wars, issues in newspapers etc.
• What would life be truly like without the advent
  of photography?

7
Societal Impact of Photographic Technology Trivia

• Every weekend 2000 pictures per second are taken
  around the world
• 80 of U.S. household are active picturetakers
• Women take more pictures than men and request
  double print more often
• 75-80 of photos taken and processed are stored
  away in boxes and albums
• 70-80 of U.S. households want to do more with
  their pictures in relation to the PC.

8
Essential Non-Essential Parameters

• Cost
• Time to develop film
• Exposure time of the film
• Clarity of image
• Widespread Usage

9
Exposure and Development Time
10
Image Quality
11
Cost
12
Cost II
13
Usage
14
The Photographic Industry Economic Indicators
15
Digital Technology

• Advantages
• No film needed
• Instant images, no developing
• Ability to alter/enhance images
• Many uses of images (e-mail, web pages, print
  outs)

• Disadvantages
• Cost of camera
• Image quality
• Image storage problems

16
Digital Predictions

• One of the more alarming predictions made at last
  year's Photokina was the suggestion that by 1998,
  half of us freelance photographers would be out
  of work as a result of digital technology. With
  1998 also being designated "The Year of
  Photography and the Electronic Image", will it
  unofficially become known as "The Year of Digital
  Technology and the Unemployed Photographer?" Mark
  Middlebrook of Silicon Imaging (who we
  interviewed for the CD ROM) thinks a more
  realistic prediction would be 35 fewer freelance
  photographers in two to five years time, but is
  at pains to point out that he does not believe
  this necessarily means fewer photographs will be
  used.
• http//www.evening.demon.co.uk/futures.htmlimplic
  ate