The Future Aint What It Used To Be

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• The Future Aint What It Used To Be

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But first the past

• A special interest group for communication
• Cross-industry representation
• Printers, publishers, agencies, pre-press,
  photographers, vendors, etc.
• FREE sponsor funded (thank you again)
• Originated from the pre-press and print industry
• A specific skew towards print and press
  advertising
• Committee formed of unpaid volunteers
  representatives from virtually all of above
  groups

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What weve done

• Provided a mechanism to enable all the industry
  to
• discuss hot topics
• share information
• network
• be kept updated on key issues and emerging
  technologies
• Express your opinions within a relaxed and
  vibrant forum (common sense approach)
• Challenged Suppliers with our feedback

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What weve done

• Introduced initiatives, and worked to support and
  encourage the initiatives of others that were
  felt by all to be beneficial to the industry

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But what of the future

• The options (as regards focus) are
• Remain interested in broad pre-press and print
  related issues
• Become more focussed on advertising related
  issues
• Broaden the areas of interest to cover the wider
  scope of Media convergence

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But what of the future

• It is the Digital AD Lab, after all, and these
  days all Marketing and advertising passes through
  the digital domain at some point or another and
  are we just about production or should we looking
  at a wider scope (process, roles
  responsibilities, etc.)
• The other area to get your feedback on is
  whether, and how, Digital AD Lab should strive to
  become an even greater force for positive change
  within our Communications business

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The sphere of interest

• Beyond the areas of print and press per se, there
  is an argument to say that we have not really
  tightly focussed on a number of areas, which are
  still print-based but are also advertising (or at
  least marketing) focussed
• OOH production issues
• BTL (DM, POS, CRM, In-store, brochures et al)
• Photography and Retouching
• Supporting services and solutions
• But there is also
• TV, Cinema and Radio
• On-line/digital

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The Pros of broadening

• There is significant convergence across the
  various channels
• Its all Marketing and advertising and its
  mostly digital
• It has the potential to allow DAL to grow into a
  greater force for change and improvement across a
  wider industry base
• There is an undoubted need for more cohesion
  within these rapidly expanding areas of the
  industry

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The Cons of broadening

• It will require input from experts outside
  those currently involved
• Its a big chunk of pie to bite into
• It could spread resources too thinly
• It is not necessarily a great match for some of
  the current sponsors

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• And Now Let Us Have Your Feedback