The South Wedge Farmers Market

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The South Wedge Farmers Market

• Chris and Vicki Hartman

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Mission

• To provide city residents with access to fresh,
  locally produced foods and to connect local,
  sustainable farms to an active urban market.
• To raise awareness around food production and
  distribution and to assist in building a
  sustainable 'foodshed' for the South Wedge and
  surrounding neighborhoods.
• To enhance the economic viability of the South
  Wedge and surrounding neighborhoods through an
  increase in the activity and excitement
  associated with the neighborhood and an increase
  in the pedestrian traffic in the area.

• To support local economies through an increase in
  local purchasing and by enhancing the systems and
  excitement associated with integrated, local,
  living economies.
• To build community by bringing people together in
  an on-going, open and engaging atmosphere, and to
  support the dialog, relationships, and engagement
  necessary to the social capital that is
  foundational to sustained community renewal
• To directly and indirectly promote health and
  healthy choices for residents through quality
  options in food and the associated food system's
  environmental impact.

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The Two Sides of WHY

• The success of the market in terms of local foods
  purchased and profits for local farmers.
• The market as a very effective tool towards the
  individual, social and economic health of urban
  communities.

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Market Success

• Giving the community ownership
• Infusing the market into community life
• Creating a sense of belonging
• Building a word-of-mouth buzz

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Community Revitalization

• Enhancing the social activity within
  neighborhoods
• Building Social Capital
• Supporting local businesses
• Allowing for accessible models of
  neighborhood-based economic development
• Enhancing the multiple components of neighborhood
  health status

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The many sides of HOW

• The establishment of an Advisory Committee
• Hitting the Streets, building the networks
• Place-making
• Market night as Community Event
• Resource for the Community
• Special Events
• NEW THIS YEAR

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Advisory Committee

• Inclusive and Authentic participation form the
  community to envision the market, set mission and
  goals, create rules and regulations, and push it
  all forward

• Neighborhood Residents
• Farmers
• Business Owners
• Food Activists/Professionals
• City Officials/Urban Planners
• Market Management
• Youth

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Hit the Streets

• Building networks of involvement - neighborhood
  residents, local businesses, organizations,
  groups, artists, other efforts.

• Neighborhood Association, Block Clubs, Tenant
  Associations, etc.
• Local Business Association
• Sector planning group
• Churches, schools, rec. centers
• Assistive living facilities and service
  providers
• Etc.

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Placemaking

• Designing a space and experience that fosters
  interaction, enthusiasm, enjoyment, comfort,
  belonging, being part of something good, and
  merriment!

• Layout and aesthetic
• Creative, informative, inspiring
• Safe for all ages
• Music, Art, Special Events
• Ever present, accessible, and respectful
  Market Management

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Market Night as Community Event

• Third Thursdays in the South Wedge are now a
  community wide event.
• Specials at area bars and restaurants.
• Sales or shows at area shops.
• Live music at businesses and at 2 pocket parks in
  the neighborhood.

Come to the MarketSpend an Evening in the
Wedge
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Being a Resource for the Community

• Listening and responding to community needs and
  desires
• Food, experience, convenience, variety,
  accessibility
• Direct Delivery
• Helpful information, recipes, food preserving
  ideas
• Workshops and educational events
• Public platform to get word out

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Special Events

• Bringing people out for creative, informative,
  and enjoyable events at the market
• Opening Day, Vine Cutting Celebration
• Workshops and Educational Events
• Round Table Discussions
• Holiday Celebrations
• Meals at The Market

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Into This Year

• We are seeking to greatly enhance our level of
  community engagement towards the mission of
  enhancing the individual, social, and economic
  health of our neighborhood.

• EBT and WIC Outreach
• Community Supported Market
• Market Meal Deals
• Open Mic Recipe Night
• Opening Day, May Day Event
• Market Ambassadors for each street
• Neighborhood Associations and Newsletters

• Visiting Chefs
• Story Corp.
• Youth Led Cooking Demonstrations and Video
• The Dance of The Red Tomato
• ConcrEAT Local
• Local Foods Fest

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The South Wedge Farmers Market

• http//www.swfarmersmarket.org