Uniontown Farmers Market Project

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Uniontown Farmers Market Project

• Supported by CVH supplemental funds directed at
  reducing racial and ethnic disparities in CVD

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Uniontown Farmers Market Project

• Heidi Hataway,MS, RD
• Martha Phillips, PhD, MPH, MBA
• Janice Cook, MBA
• Anita Sanford, RN

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Goal of the UTFM for Uniontown Citizens

• To increase availability and promote consumption
  of fresh fruits and vegetables as part of a heart
  healthy diet for citizens in an isolated West
  Alabama town

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Goal of the UTFM forFarmers

• To increase direct marketing opportunities and
  expand incomes of growers, particularly small
  farmers, family farmers, minority farmers

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A Cooperative effort between the CVH Program and

• City of Uniontown
• Mayor and City Council
• The UAB,Center for Health Promotion
• Community Health Advisors (CHAs)
• Community Health Council
• Alabama Farmers Market Authority
• Alabama Cooperative Extension System

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UTFM Incentive Program

• Coupons were distributed in the community as an
  incentive for shopping at the UTFM
• Coupons could be redeemed for fresh fruits and
  vegetables from farmers certified to participate
  in the UTFM

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Promotion of the UTFMcoordinated by the CHAs

• Signs throughout the community
• Activities in the schools
• Community nutrition and exercise classes
• Bulletins in churches

• Newspaper
• Radio
• Cable TV
• Direct mail

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Ongoing campaigns in CHA activities

• Five A Day for Better Health
• Physical Activity- Its everywhere you go

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Evaluation of the UTFM

1. Customer Surveys
2. Customer Counts
3. Farmer Satisfaction Surveys
4. Telephone Survey
5. CHP Survey Research Unit
6. Monthly calls, May-Oct
7. Uniontown and York (control town)

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Customer Counts at the UTFM
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Telephone Survey Have you heard about the UTFM?
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Telephone Survey Uniontown respondents
reporting that they had been to the UTFM
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Telephone Survey Did you buy produce at the
market? Overall 73
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Telephone Survey How did you pay for the
produce you purchased?
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Telephone Survey Ratings of quality of produce
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Telephone Survey Ratings of cost of produce
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Is the Uniontown Farmers Market Sustainable?

• Chosen as one of 14 farmers markets statewide to
  participate in the USDA Senior Farmers Market
  Nutrition Program, 2001

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Lessons learned

• The UTFM represents a successful model that can
  be replicated in other isolated, small towns
• Community Health Advisors are effective in
  promoting environmental changes
• Agriculture partners are willing and anxious to
  work with us